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What is Way4?

Ensure that your card issuing system is robust enough to tackle upcoming challenges effectively. Utilize a wide range of business models on a cohesive software platform that includes credit, debit, and prepaid cards, along with fleet solutions, virtual cards, loyalty programs, digital wallets, tokenization, and various corporate and family schemes. Aim to provide an exceptional experience for cardholders, partners, and internal teams by delivering customized services at the right moment and location. Foster innovation by rolling out new card products that not only achieve impressive time-to-market speed but also come with extensive functional capabilities. Reduce the need for manual processes and cut administrative costs through automation and workflow optimization. Guarantee rapid scalability in terms of both transaction volume and geographic distribution. Boost the profitability of traditional products by incorporating intelligent value-added services that enhance their appeal. Position your card as the go-to option for third-party services within the open banking landscape, making the most of your data-rich APIs. Rely on APIs and SDKs for smooth internal and external integrations, promoting collaboration and operational efficiency. This comprehensive strategy will not only safeguard your operations for the future but will also provide the flexibility to swiftly respond to evolving market demands. Ultimately, a forward-thinking approach will ensure your card services remain competitive and relevant in an ever-changing financial landscape.

What is Column?

Column is a nationally chartered bank specifically tailored for developers and builders aiming to innovate in financial product creation. By establishing its own core banking system, ledger, and data infrastructure, Column eliminates the dependence on conventional middleware, which allows developers to engage directly with the U.S. banking system. This forward-thinking approach facilitates seamless connections with the Federal Reserve, greatly enhancing the efficiency of processes such as money transfers, account setups, and card program management. Key services include ACH origination, wire transfers via FedWire, real-time book transfers, and the ability to open FDIC-insured bank accounts through a user-friendly API. Additionally, Column supports the development of customized card programs by providing unique Bank Identification Numbers (BINs) and maintaining compatibility with major networks and issuer processors. Beyond these primary offerings, Column also presents a variety of lending solutions, encompassing loan origination, debt financing, and loan purchase programs, which further aid companies in broadening their lending operations. With its extensive range of services, Column distinguishes itself as an invaluable ally for those engaged in the financial technology landscape, promoting innovation and efficiency across the sector.

Media

Media

Integrations Supported

Apple Pay
Google Pay
Samsung Pay

Integrations Supported

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$0.50 per transaction
Free Version

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

OpenWay

Date Founded

1995

Company Location

Belgium

Company Website

www.openwaygroup.com/way4-card-management-system

Company Facts

Organization Name

Column

Date Founded

2021

Company Location

United States

Company Website

column.com

Categories and Features

Card Issuance

Not specified

Open Banking

Not specified

Open Finance

Not specified

Categories and Features

Embedded Finance

Not specified

Loan Origination

Not specified

Open Banking

Not specified

Open Finance

Not specified

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