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What is Wicked Reports?

To effectively enhance your entire marketing funnel, it is essential to thoroughly understand your data. Making ad spend decisions without proper insights can lead to ineffective strategies, so it is important to focus your budget on campaigns that have proven to deliver a high return on ad spend (ROAS) and are backed by solid evidence. Clear visibility into top-of-funnel (TOF) and middle-of-funnel (MOF) clicks that drive final sales conversions is vital. By utilizing real-time conversion data in relation to your advertising expenditures, you can make informed resource allocation decisions aimed at attracting cold traffic, especially when ad platforms provide insufficient measurements. It becomes crucial to analyze which sources of cold traffic, campaigns, audiences, and advertisements result in sustainable customer lifetime value at an acceptable ROAS. Maintaining real-time access to your customer relationship management (CRM) data and sales conversions, alongside insights into same-day ROAS, will greatly benefit your strategic planning. Moreover, it is worth investigating the effectiveness of Facebook videos and bottom-of-funnel (BOF) ads, even if they do not generate direct clicks, to assess their influence on your sales. Establishing confidence in the value of views and gaining a clearer understanding of bottom-of-funnel interactions is equally important. Identifying the significant clicks that occur before the final click can also guide your continued investment in critical feeder campaigns that contribute to ultimate conversions. Wicked Reports can provide a detailed analysis of your CRM and shopping cart conversions, allowing for accurate assessments of cold traffic conversion timelines and overall marketing strategy enhancement. This holistic approach not only empowers your decision-making process, but also significantly drives more effective advertising outcomes, ultimately maximizing your marketing efforts.

What is Funnel?

Funnel is a software solution designed for marketers that automates the collection of marketing data and reporting. It enables users to gather advertising data from various sources and correlate it with conversion metrics. This functionality facilitates a more precise analysis of online marketing expenditures and the calculation of return on investment. Furthermore, Funnel boasts compatibility with more than 300 advertising and marketing platforms, making it a versatile tool for data-driven decision-making. By streamlining the data collection process, Funnel empowers marketers to focus on strategic initiatives rather than manual data entry.

Media

Media

Integrations Supported

AWeber
Amazon
Axis LMS
Bing
ClickFunnels
Drip
Facebook Ads
Klaviyo
Meta Ads
Ontraport
Shopify
Sticky.io
Stripe
ThriveCart
TikTok
Zapier

Integrations Supported

AdRoll
INCRMNTAL
Indent
Tableau

API Availability

Has API

API Availability

Pricing Information

$250 one-time payment

Pricing Information

$199.00/month
Standard - $299 per month
Business- $449 per month
Professional- $699 per month
Enterprise- custom
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Wicked Reports

Company Location

United States

Company Website

www.wickedreports.com

Company Facts

Organization Name

Funnel

Date Founded

2015

Company Location

Sweden

Company Website

funnel.io

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Business Intelligence

Ad Hoc Reports
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Trend / Problem Indicators
Visual Analytics

Data Management

Not specified

Digital Analytics

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

User Research

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Referral Source Tracking
Time on Site Tracking

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