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What is WideOrbit?

WideOrbit provides media companies with the tools they need to streamline their business processes by making the sales journey more straightforward. This all-encompassing platform ties together every element of the workflow—from the initial sales pitches right through to the completion of payments, encompassing both digital advertising and upfront cash deals—thereby allowing users to tap into a wider marketplace. Enhance efficiency with solutions that consolidate all media buying and selling functions into a single, integrated system. Users can obtain crucial insights that aid in making well-informed business decisions by viewing their data from an integrated standpoint across various channels, markets, and platforms, including sales, finance, and external partners. By enabling strategic integrations that unify diverse demand sources, improve inventory management, and streamline workflows, WideOrbit enhances collaboration and operational effectiveness. In this way, WideOrbit empowers media firms to maximize their potential and adapt to the continuously changing industry environment, ensuring they stay competitive. As a result, organizations can thrive and respond proactively to emerging trends and market demands.

What is Google Display & Video 360?

Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform. Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data. Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics. Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape. Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360. By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results. Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly. In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.

Media

Media

Integrations Supported

DV Publisher Suite
Placements.io

Integrations Supported

5X
AccessOwl
Adloox
AdsCreator
Cape.io
ChatROI
Criteo Commerce Grid
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Google Ads Data Hub
Google Meridian
Integral Ad Science
Media.net
Nexoya
Salesforce Data 360
fraud0

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

WideOrbit

Date Founded

1999

Company Location

United States

Company Website

www.wideorbit.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com/about/display-video-360/

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Advertising

Not specified

Campaign Management

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Media Planning

Not specified

Video Advertising

Not specified

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