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What is Workato?

Workato serves as the essential platform for modern enterprises that need to keep pace with rapid changes. It stands out as the sole AI-driven middleware solution that enables both IT departments and business teams to seamlessly integrate their applications and streamline intricate business processes. Our goal is to empower organizations to automate and integrate their applications and workflows at least ten times quicker than conventional tools while also significantly reducing costs to a fraction of those traditional methods. Integration plays a vital role as a universal technology, adaptable to diverse IT settings. Notably, we are the only technology provider backed by all three top SaaS companies: Salesforce, Workday, and ServiceNow. Our platform is relied upon by some of the most esteemed brands in the world, as well as the fastest-growing innovators in various fields. Customers frequently regard us as one of the finest companies to partner with, highlighting our commitment to excellence and innovation in business automation. This level of trust not only underscores our reputation but also motivates us to continually enhance our services and solutions.

What is Improvado?

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

Media

Media

Integrations Supported

Adobe Marketo Engage
Facebook
Google Analytics
HubSpot Marketing Hub
Intercom
LinkedIn
Mailchimp
Mixpanel
Reddit
Salesforce
Shopify
Stripe
Unbounce
X (Twitter)
YouTube
Zendesk
D&B Hoovers
Zoho BugTracker

Integrations Supported

Adobe Marketo Engage
Facebook
Google Analytics
HubSpot Marketing Hub
Intercom
LinkedIn
Mailchimp
Mixpanel
Reddit
Salesforce
Shopify
Stripe
Unbounce
X (Twitter)
YouTube
Zendesk
Adobe Analytics
TikTok

API Availability

Has API

API Availability

Pricing Information

$10,000 per feature per year
Free Trial Offered?

Pricing Information

Contact Improvado for Pricing

Supported Platforms

SaaS
iPhone
iPad
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Workato

Date Founded

2013

Company Location

United States

Company Website

www.workato.com

Company Facts

Organization Name

Improvado

Date Founded

2015

Company Location

United States

Company Website

improvado.io

Categories and Features

Agentic AI

Not specified

Agentic Orchestration

Not specified

AI Automation

Not specified

AI Orchestration

Not specified

Data Integration

Not specified

Embedded Integration

Not specified

Integration

Metadata Management
Multiple Data Sources

iPaaS

AI / Machine Learning
Cloud Data Integration
Dashboard
Data Security
Drag & Drop
Integration Management
Pre-Built Connectors
Workflow Management

MCP Gateways

Not specified

Reverse ETL

Not specified

Webhook

Not specified

Categories and Features

Big Data

Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
Templates

Continuous Integration

Continuous Delivery
Continuous Deployment
Debugging

Data Analysis

Data Discovery
Data Visualization
Statistical Modeling
Text Analytics

Data Extraction

Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction

Data Preparation

Collaboration Tools
Data Transformation

Data Visualization

Analytics
Dashboard Creation

Data Warehouse

Analytics
Data Integration
ETL - Extract / Transfer / Load

eCommerce Integration

Not specified

ETL

Data Analysis
Data Filtering
Data Quality Control
Match & Merge
Metadata Management

Integration

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

Analytics / ROI Tracking
Search Marketing

Social Media Management

Multi-Account Management
Reporting/Analytics
Social Media Monitoring

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