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What is Wurl?

Wurl Perform equips streamers with the tools necessary to launch promotional advertising campaigns that not only draw in new viewers but also help maintain the loyalty of existing audiences. This pioneering platform stands out by harnessing the power of machine learning to elevate performance marketing tailored specifically for connected TV (CTV). By scrutinizing data from a vast array of TV viewers, Wurl Perform can accurately identify individuals who are particularly engaged with the promoted content. This cutting-edge tool enhances the effectiveness of advertising campaigns while offering detailed metrics on every impression and conversion, allowing streamers to evaluate their return on ad spending (ROAS) with precision. In contrast to traditional TV networks, which typically utilized 15 and 30-second ad slots to increase their audiences, these conventional methods often fall short in targeting specific demographics or accurately measuring their impact. Wurl Perform transforms this scenario by enabling streamers to implement targeted promotional strategies backed by machine learning and thorough analytics. As the streaming television landscape continues to grow exponentially, Wurl Perform's innovative approach provides an essential framework for managing this expansion and optimizing advertising strategies. Ultimately, this platform sets a new standard for how advertising can be executed in the evolving realm of streaming media.

What is Allroll?

Boost the expansion of your OTT channel with Allroll, a cutting-edge software crafted to help you draw in a broader audience at more competitive prices than conventional marketing methods. By effectively positioning your advertisements before millions of targeted viewers, you can build a consistent influx of viewers for your CTV channels. Utilize an intuitive digital marketing platform to reach your ideal audience through detailed targeting options that encompass demographics, interests, locations, devices, and much more. Effortlessly monitor audience engagement while optimizing your ad performance to achieve the best results. The plug-and-play system simplifies the management of your ad inventory, requiring minimal effort on your part. Unlock your full monetization capabilities with impressive eCPM and high fill rates, taking advantage of a wide array of premium demand sources. Additionally, benefit from global support that assists in fine-tuning your marketing strategies and continuously evaluating and improving your results. Elevate your CTV/OTT advertising campaigns to unprecedented levels, ensuring ongoing growth and profitability for your channel while adapting to the ever-changing market landscape. This comprehensive approach positions you for long-term success in the competitive streaming environment.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wurl

Company Location

United States

Company Website

www.wurl.com/service/perform/

Company Facts

Organization Name

Allroll

Date Founded

2020

Company Location

United States

Company Website

allroll.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Video Marketing

Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing

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