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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Adobe Advertising Cloud?

At the crossroads of programmatic advertising and media, Adobe distinguishes itself with a robust independent advertising platform that effortlessly integrates and automates all facets of media, screens, data, and creativity on a grand scale. This development signals a departure from fragmented media strategies, as automated media procurement through a demand-side platform (DSP) becomes crucial for organizations looking to elevate their digital marketing approaches. A well-chosen DSP can offer the necessary competitive advantage for executing your strategies both efficiently and cost-effectively, while also facilitating accurate result forecasting and creating delightful experiences for your audience. Recognized consistently as a Leader in the field by Forrester, Adobe Advertising Cloud exemplifies a dedication to delivering exceptional service. Discover how we can help you carve out your own path to market leadership. Utilizing a unified demand-side platform enhances the visualization of an omni-channel strategy; with Adobe Advertising Cloud DSP, you can tap into a vast, agnostic inventory of advertisements across multiple media channels, paired with a comprehensive toolkit for ensuring quality and precise measurement. This combination empowers you to reach your advertising objectives more successfully while fostering an environment that encourages collaboration and innovation. Embrace the future of advertising where all components function in unison for optimal effectiveness and influence.

Media

Media

Integrations Supported

Adobe Analytics
Adobe Audience Manager
Adobe Photoshop Lightroom Classic
AppReseller
AppWise
Bidtellect
Delacon
Eyeota
Factori
FreeWheel Beeswax
Instant-Mail
Liftoff
Live Commerce
Pattern
RIVN
Sidecar
TCS MasterCraft DevPlus
TCS MasterCraft TransformPlus
TCS OmniStore
ironSource

Integrations Supported

Adobe Analytics
Adobe Audience Manager
Adobe Photoshop Lightroom Classic
AppReseller
AppWise
Bidtellect
Delacon
Eyeota
Factori
FreeWheel Beeswax
Instant-Mail
Liftoff
Live Commerce
Pattern
RIVN
Sidecar
TCS MasterCraft DevPlus
TCS MasterCraft TransformPlus
TCS OmniStore
ironSource

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/advertising/adobe-advertising-cloud.html

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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