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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Adpulse?

Adpulse is a robust solution for overseeing, optimizing, and automating paid media campaigns, aggregating ad performance metrics from various platforms into one unified dashboard that simplifies the management process for both agencies and internal teams, enabling them to handle campaigns on popular platforms like Google, Meta (Facebook/Instagram), Microsoft, TikTok, LinkedIn, and Amazon Ads without the need to switch between different tools. This platform significantly improves visibility across multiple channels through customizable segmentation by team, account, or priority level, while also offering budget management tools that effectively monitor expenditures and adjust financial allocations to avert overspending. Furthermore, Adpulse incorporates performance optimization features that focus on actions with the greatest impact, empowering users to quickly react to insights and alerts that pinpoint critical issues or emerging opportunities. The platform also facilitates the management of search terms and close variants, which is essential for controlling high-cost keywords on a large scale, and includes shopping analysis tailored for return on ad spend (ROAS) reporting. Additionally, it integrates smoothly with tools like HubSpot and Slack to streamline alert management and actions, making the advertising process even more efficient. In essence, Adpulse is crafted to help users enhance their advertising success while reducing operational complexity, ultimately leading to more effective campaign management and improved return on investment.

Media

Media

Integrations Supported

Facebook
TikTok
Amazon Ads
AppLovin
Facebook Ads
Google Ads
Google Cloud Platform
HubSpot CRM
Instagram
Liftoff
LinkedIn
Meta AI
Meta Ads
Microsoft 365
Mintegral
Slack
TikTok Ads
Unity
ironSource
pdfChip

Integrations Supported

Facebook
TikTok
Amazon Ads
AppLovin
Facebook Ads
Google Ads
Google Cloud Platform
HubSpot CRM
Instagram
Liftoff
LinkedIn
Meta AI
Meta Ads
Microsoft 365
Mintegral
Slack
TikTok Ads
Unity
ironSource
pdfChip

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$27 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Adpulse

Company Location

United States

Company Website

adpulse.app/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

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