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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is AdsAdvisor?

AdsAdvisor is a powerful, all-encompassing marketing platform tailored for mobile marketing teams focused on enhancing user acquisition and creative management. The platform aggregates data from multiple mobile measurement partners and advertising networks, tracking over 200 metrics to provide comprehensive campaign insights. Marketers benefit from predictive analytics that forecast ROAS and lifetime value, enabling smarter allocation of budgets and resources. AdsAdvisor automates the creative testing lifecycle on Meta, streamlining the evaluation of ad variations to identify top performers quickly. It also supports seamless asset distribution across major ad networks including TikTok, Google Ads, and AppLovin, ensuring timely delivery of creative materials. The innovative Asset Lab feature provides smart tagging, previews for over 20 different ad formats, and collaborative tools that bridge the gap between user acquisition and creative teams. This integration fosters greater alignment and efficiency in campaign execution. By consolidating these capabilities into a single platform, AdsAdvisor reduces complexity and accelerates decision-making processes. Mobile marketing teams can manage campaigns more effectively while improving creative performance and return on investment. AdsAdvisor is a comprehensive solution designed to meet the evolving demands of mobile user acquisition and creative asset workflows.

Media

Media

No images available

Integrations Supported

AppLovin
Facebook Ads
Google Ads
Meta Ads
TikTok Ads
Facebook
Liftoff
Mintegral
TikTok
Unity
ironSource
pdfChip

Integrations Supported

AppLovin
Facebook Ads
Google Ads
Meta Ads
TikTok Ads
Facebook
Liftoff
Mintegral
TikTok
Unity
ironSource
pdfChip

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

AdsAdvisor

Date Founded

2019

Company Location

Netherlands

Company Website

adsadvisor.io

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

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