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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Marketing Star?

Marketing Star streamlines the coordination, launch, and assessment of impactful customer journeys, all within one comprehensive platform. Experience a seamless customer journey that distinguishes your brand and enhances your multichannel marketing efforts. Connect with your audience through diverse channels, including email, SMS, WhatsApp, QR codes, and more, to engage them from multiple angles. Create flexible communication strategies that effectively direct customers toward conversion, no matter the channel they prefer. Unleash the power of multichannel marketing to achieve remarkable conversion rates that can transform your business. Whether you're aiming to craft simple campaigns or intricate, multi-faceted customer journeys, our dependable tools and innovative personalization options will support your vision. Benefit from the adaptability to develop scalable campaigns that keep customers engaged throughout their entire journey. With our intuitive template builder, you can effortlessly create and oversee designs for emails, SMS, landing pages, and other formats without needing any technical expertise. This user-friendly approach not only boosts your productivity but also enables you to devote more time to creating captivating content that truly connects with your audience, ultimately driving greater success in your marketing initiatives.

Media

Media

Integrations Supported

AppLovin
Facebook
Facebook Ads
Google Ads
Liftoff
Meta Ads
Mintegral
TikTok
TikTok Ads
Unity
ironSource
pdfChip

Integrations Supported

Instagram
Resulticks
WhatsApp

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$100 per month
1. Free – $0: Limited channel access to explore and try the platform before upgrading.

2. Essentials – $100/month: Includes Email, SMS, QR Code, and Web Forms, providing the core tools needed to launch multichannel marketing campaigns.

3. Premier – $300/month: Includes Email, SMS, WhatsApp, QR Code, and Web Forms, enabling businesses to engage customers across multiple communication channels.

4. Ultimate – $500/month: Includes Email, SMS, WhatsApp, QR Code, Web Forms, and Landing Pages, delivering a complete multichannel marketing platform for customer acquisition, engagement, and conversion.

5. 20% discount on annual plans

6. No hidden fees, no overage charges — additional usage beyond plan limits is charged transparently
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Marketing Star

Date Founded

2024

Company Location

Singapore, India

Company Website

www.marketingstar.io

Categories and Features

Campaign Management

Channel Management

Creative Management

Collaboration

Media Buying

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Digital Asset Management
Reporting / Analytics

Categories and Features

Campaign Management

Channel Management
Email Marketing
Multi-Campaign

Creative Management

Not specified

Customer Journey Mapping Tools

Behavioral Analytics
Data Import / Export
Templates

Marketing

Not specified

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