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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is NT Programmatic Platform?

The rise of the Internet has fundamentally changed how customers interact with advertisers. Leading this change, NT has developed innovative solutions aimed at helping agencies and marketing experts navigate the shifting landscape of customer engagement. The NT Programmatic Platform employs state-of-the-art technologies to promote efficient communication in the online advertising sector. The ad placement process encompasses a variety of elements, including strategic media planning, data gathering and analysis, creative development and adaptation, real-time optimization of media placements, and a comprehensive statistical assessment of results. By integrating advanced advertising technologies, the NT Programmatic Platform supports a thorough management of the entire media buying process, which includes everything from initial market research and media strategy formulation to leveraging CRM data, fine-tuning tactics across various KPIs, and performing in-depth data analysis. Additionally, throughout an advertising campaign, the use of automated algorithms and real-time bidding optimization minimizes stagnation, ensuring that all established KPIs are met. This all-encompassing approach not only boosts operational efficiency but also greatly enhances the effectiveness of advertising initiatives, ultimately driving better results for clients. The synergy of these elements positions NT as a leader in the advertising technology landscape.

Media

Media

Integrations Supported

AppLovin
Facebook
Facebook Ads
Google Ads
Liftoff
Meta Ads
Mintegral
TikTok
TikTok Ads
Unity
ironSource
pdfChip

Integrations Supported

AppLovin
Facebook
Facebook Ads
Google Ads
Liftoff
Meta Ads
Mintegral
TikTok
TikTok Ads
Unity
ironSource
pdfChip

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

NT Technology

Date Founded

2007

Company Location

United States

Company Website

nt.technology/en/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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