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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Otterfish?

Otterfish streamlines the creation and management of Facebook and Instagram Ads, specifically designed for small and medium-sized businesses that may not have the digital marketing expertise or resources. With its intuitive interface, anyone on your team can easily launch effective ads. The platform offers a comprehensive suite of tools, including ad creation, publishing, audience testing, and performance analytics, ensuring all your advertising needs are met. A free plan is available, encouraging users to explore its capabilities today. Furthermore, Otterfish acts as a centralized repository for all your content and related data. The innovative Creative Brainâ„¢ feature meticulously tags every image, ad, and product, allowing you to quickly find the most effective visuals for your offerings. You can also eliminate the guesswork of identifying target audiences and creative elements that resonate, as Audience tests enable you to choose an image and present it to real audience segments with relevant captions. This facilitates rapid comparisons across various audience groups, optimizing your advertising strategy with ease. Ultimately, Otterfish makes marketing your business more straightforward and efficient than ever before, ensuring you can focus on growth and engagement.

Media

Media

Integrations Supported

Facebook Ads
Meta Ads
AppLovin
Facebook
Google Ads
Liftoff
Mintegral
TikTok
TikTok Ads
Unity
ironSource
pdfChip

Integrations Supported

Facebook Ads
Meta Ads
Instagram
Instagram Ads

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$19.99 per user per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Otterfish

Date Founded

2020

Company Location

New Zealand

Company Website

otterfish.com

Categories and Features

Campaign Management

Channel Management

Creative Management

Collaboration

Media Buying

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Digital Asset Management
Reporting / Analytics

Categories and Features

Ad Makers

Not specified

Campaign Management

Not specified

Creative Management

Not specified

eCommerce

Not specified

Social Media Graphics

Not specified

Social Media Marketing

Content Management

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