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What is XTEL AI?

XTEL represents a cutting-edge AI platform specifically designed for commercial operations, aimed at helping businesses convert their data into actionable strategies and execute them proficiently. Within its framework, XTEL features multiple modules, including ADAM (Augmented Data Management) for efficient data ingestion and standardization, RGM (Revenue Growth Management) which delivers insights and strategies from a holistic company perspective, MAX AI focused on maximizing profit and revenue outcomes, TPX for the comprehensive management of trade promotions from start to finish, and REX for ensuring effective retail execution across various channels, customers, and distribution methods. Tailored for enterprise applications, XTEL is structured with a modular and scalable architecture supported by open APIs, complies with industry standards such as ISO, SOC, and GDPR, and operates on the Azure platform to accommodate both centralized and decentralized models. The AI and data science facets of the platform are specifically crafted for the consumer goods industry, allowing for personalization, extensive back-testing, and maintaining transparency to build trust and reliability. Additionally, XTEL's pioneering technology not only serves as an essential tool for businesses aiming to boost their operational effectiveness but also plays a critical role in fostering sustainable growth in a highly competitive landscape, making it a key asset for future-oriented companies.

What is Adglow?

Adam manages digital and social advertising strategies for some of the world's top brands. Tailored for campaign managers, Adam reduces the complexities and workload involved in overseeing digital ad campaigns across multiple platforms. Leveraging APIs, Adam facilitates seamless management and reporting for campaigns. It brings together campaigns from various advertising platforms into a single user-friendly interface. This allows advertisers to effectively oversee and generate comprehensive reports on their campaigns across digital channels. With features like batch-editing and streamlined workflows, the time required to launch new campaigns is greatly minimized. The setup wizard in Adam accelerates the time to market by automating configurations for split tests, enabling bulk creation of ad set campaigns, and enhancing overall workflows. Users can access reports at different levels, including channel, platform, and campaign, all within one integrated tool. Furthermore, Adam enables a thorough analysis of performance metrics across diverse digital advertising channels, empowering advertisers to make data-driven adjustments for optimization. Ultimately, Adam equips brands to enhance their advertising effectiveness by simplifying intricate processes while fostering a more efficient campaign management experience. The innovative features of Adam not only save time but also drive better results for advertisers.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Databricks
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Snowflake

Integrations Supported

Amazon Ads
Facebook Ads
Google
Instagram
Meta Ads
Pinterest
Snapchat
TikTok
X (Twitter)
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

XTEL AI

Date Founded

1991

Company Location

Italy

Company Website

xtech.ai/

Company Facts

Organization Name

Adglow

Company Location

Spain

Company Website

www.adglow.com/adam-digital-advertising-technology

Categories and Features

AI Tools

Not specified

Retail Execution

Not specified

Revenue Management

Not specified

Categories and Features

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