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What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is Hockeycurve?

Brands employ this strategy to create and present advertisements driven by data that resonate with consumers. By assembling a user product feed that mirrors both online and offline behaviors, the distinctiveness of each individual requires that advertisements be specifically customized for them. The automation of media buying plays a crucial role in improving speed, scaling operations, and enhancing performance. Our platform features real-time dashboards to track campaign effectiveness, along with A/B testing capabilities for continuous optimization. Hockeycurve stands out in delivering exceptional performance and maximizing return on ad spend through bespoke messaging that utilizes real-time data insights. It serves as a highly efficient tool for overseeing advertisement creativity and production, ultimately yielding higher ROI for clients' advertising efforts. Additionally, the platform provides competitive CPMs and elevates performance while allowing publishers to explore new revenue streams beyond their conventional areas. With the innovative Predictive Communication Engine, Hockeycurve taps into Big Data and Artificial Intelligence to accurately profile and target consumers with a high intent, delivering uniquely tailored experiences for each individual. This forward-thinking method not only elevates engagement levels but also cultivates stronger ties between brands and their intended audiences, which is vital for long-term success. Furthermore, by continuously adapting to consumer behaviors, brands can better position themselves in a competitive market.

Media

Media

Integrations Supported

ADvendio
Bidtellect
Celtra
DV Publisher Suite
Delivr
Eyeota
Factori
FreeWheel Beeswax
Google Display & Video 360
Humming
KNOREX XPO
Meetrics
ONEcount
Octane11
Prebid
PubPower
Supermetrics
The Moneytizer
Yieldlab
ad:personam

Integrations Supported

ADvendio
Bidtellect
Celtra
DV Publisher Suite
Delivr
Eyeota
Factori
FreeWheel Beeswax
Google Display & Video 360
Humming
KNOREX XPO
Meetrics
ONEcount
Octane11
Prebid
PubPower
Supermetrics
The Moneytizer
Yieldlab
ad:personam

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

Hockeycurve Growth Solutions

Company Location

India

Company Website

hockeycurve.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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