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Ratings and Reviews 0 Ratings
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What is Xandr?
Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.
What is Hockeycurve?
Brands employ this strategy to create and present advertisements driven by data that resonate with consumers. By assembling a user product feed that mirrors both online and offline behaviors, the distinctiveness of each individual requires that advertisements be specifically customized for them. The automation of media buying plays a crucial role in improving speed, scaling operations, and enhancing performance. Our platform features real-time dashboards to track campaign effectiveness, along with A/B testing capabilities for continuous optimization. Hockeycurve stands out in delivering exceptional performance and maximizing return on ad spend through bespoke messaging that utilizes real-time data insights. It serves as a highly efficient tool for overseeing advertisement creativity and production, ultimately yielding higher ROI for clients' advertising efforts. Additionally, the platform provides competitive CPMs and elevates performance while allowing publishers to explore new revenue streams beyond their conventional areas. With the innovative Predictive Communication Engine, Hockeycurve taps into Big Data and Artificial Intelligence to accurately profile and target consumers with a high intent, delivering uniquely tailored experiences for each individual. This forward-thinking method not only elevates engagement levels but also cultivates stronger ties between brands and their intended audiences, which is vital for long-term success. Furthermore, by continuously adapting to consumer behaviors, brands can better position themselves in a competitive market.
Integrations Supported
ADvendio
Ad Reform
Adplorer
Adwallet
Amazon Transparent Ad Marketplace (TAM)
Celtra
DV Publisher Suite
Eyeota
FreeWheel Beeswax
Google Display & Video 360
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
On-Site Training
Company Facts
Organization Name
Microsoft
Date Founded
1975
Company Location
United States
Company Website
www.xandr.com
Company Facts
Organization Name
Hockeycurve Growth Solutions
Company Location
India
Company Website
hockeycurve.com
Categories and Features
Demand-Side Platforms (DSP)
Not specified
Display Advertising
Not specified
Media Buying
Not specified
Programmatic Advertising
Not specified
Supply-Side Platforms (SSP)
Not specified
Video Advertising
Not specified
Categories and Features
Display Advertising
Not specified
Marketing Planning
Goal Setting / Tracking
Marketing Calendar
Media Planning
Media Buying
Not specified