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What is Xandr?

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

What is RedLotus?

RedLotus acts as a vital link between advertisers and their intended audiences across a range of devices, enabling extensive connections on a large scale. We provide top-tier digital advertising solutions and branded content distribution that emphasize brand safety, drawing on insights from a mix of first, second, and third-party data sources. Our flexible services empower advertisers, brands, and content creators to effectively deliver relevant and engaging messages to consumers on diverse platforms, such as advanced TV, display, mobile, and tablets. Our all-encompassing unified platform guarantees direct and efficient connections that enhance the experience for both advertisers and publishers alike. Furthermore, we are proactive in tackling challenges related to fraud and malvertising within our ecosystem. By implementing unique detection algorithms and utilizing information from trusted third-party verification partners, we ensure a high standard of quality for both supply and demand partners, ultimately creating a reliable advertising landscape. This dedication to maintaining integrity not only strengthens the trust among all market participants but also contributes to the overall success of advertising campaigns. Ultimately, our focus on building a transparent environment is key to fostering long-term partnerships.

Media

Media

Integrations Supported

152 Media
ADvendio
Ad Reform
Adloox
Adplorer
Adwallet
Amazon Transparent Ad Marketplace (TAM)
Celtra
Google Display & Video 360
KNOREX XPO
Kochava
ONEcount
Octane11
Prebid
Proximic by Comscore
PubGalaxy
PubPower
Retargetly
ShareThis
ad:personam

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.xandr.com

Company Facts

Organization Name

RedLotus

Date Founded

2019

Company Location

China

Company Website

redlotus.com/programmatic/

Categories and Features

Categories and Features

Ad Networks

Not specified

Video Advertising

Not specified

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