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What is Yahoo Scout?

Yahoo Scout is a cutting-edge search tool powered by AI that combines insights from Yahoo's vast data assets, unique content, and the wider internet to deliver straightforward and concise answers, enriched with contextual details and clear source references. This platform effectively blends traditional search techniques with generative AI functionalities and is available as both an independent web application and integrated into several Yahoo services like Yahoo Search, Mail, News, Finance, and Sports, functioning as a unique search engine and an intelligence hub for everyday online tasks. By leveraging sophisticated technologies, including Anthropic's Claude and Microsoft Bing's grounding API, Scout provides relevant responses, well-structured content, captivating media, and actionable insights while prioritizing the original sources for further exploration and verification. The main objective of Scout is to improve user discovery by offering swift AI-generated summaries along with key links that lead users to trustworthy content, rather than simply wrapping up with an automated reply. In this manner, Scout not only aids users in efficiently locating information but also fosters a greater engagement with credible sources, ultimately enriching the online experience. With its user-friendly interface, Scout stands out as an essential tool for those seeking to navigate the vast landscape of information available today.

What is Yahoo DSP?

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

Media

Media

Integrations Supported

Yahoo Finance
Bing
Claude
Yahoo Search
Yahoo! Mail

Integrations Supported

Yahoo Finance
5X
AdParlor
AdStage
Beachfront
Brax
DV Publisher Suite
Ikigai
Intuizi
Kochava
Mozart Data
Nekton.ai
Proximic by Comscore
Supermetrics
Verizon Network Detection and Response
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

scout.yahoo.com

Company Facts

Organization Name

Yahoo

Date Founded

1994

Company Location

United States

Company Website

www.advertising.yahooinc.com/our-dsp

Categories and Features

Search Engines

Not specified

Categories and Features

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Popular Alternatives

Popular Alternatives

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