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What is ZenABM?

ZenABM is a comprehensive ABM platform tailored to help businesses drive performance and optimize LinkedIn ad campaigns. With features like account scoring, campaign analytics, and real-time tracking of buyer intent signals, ZenABM allows businesses to accurately gauge the effectiveness of their campaigns and prioritize outreach to the most promising accounts. The platform's seamless integration with CRM systems ensures that valuable insights and lead data are automatically synced, enabling better-targeted sales efforts. ZenABM’s automated workflows streamline processes such as follow-ups and account engagement, while real-time alerts via email or Slack ensure that your team acts quickly on important opportunities. Furthermore, the AI agent in ZenABM helps optimize LinkedIn ad budgets by analyzing ad performance and reallocating funds to top-performing campaigns, reducing wastage and boosting ROI. The platform’s advanced tools empower businesses to refine their ABM strategy, drive more conversions, and better track the impact of their marketing efforts on revenue.

What is Fibbler?

Fibbler is a sophisticated platform designed for LinkedIn Ads attribution and activation, tailored specifically to help B2B teams illustrate the genuine revenue impact of their advertising activities. By seamlessly connecting LinkedIn ad engagement data with a company's CRM, it allows both marketing and sales teams to pinpoint which campaigns contribute to pipeline expansion and lead to actual revenue generation. The platform goes beyond basic metrics, as it correlates impressions, clicks, and engagement with specific accounts, granting organizations a detailed perspective on those displaying buying intent. Additionally, it constructs elaborate customer journey maps that detail all LinkedIn interactions leading to deal initiation and closure, thus providing valuable insights into the buyer's movement through the sales funnel. With functionalities such as automatic CRM synchronization and the capability to capture intent signals, Fibbler enables proactive outreach, allowing sales teams to concentrate on high-interest accounts at critical moments. This strategic methodology not only boosts the efficiency of B2B marketing initiatives but also significantly enhances the overall effectiveness of sales operations. As a result, businesses can make more informed decisions based on accurate data, driving greater success in their marketing and sales endeavors.

Media

Media

Integrations Supported

HubSpot CRM
Attio
Clay
Google Ads
HubSpot Customer Platform
Lever
LinkedIn
LinkedIn Ads
Make
Salesforce
Signals
Slack
Zapier
n8n

Integrations Supported

HubSpot CRM
Attio
Clay
Google Ads
HubSpot Customer Platform
Lever
LinkedIn
LinkedIn Ads
Make
Salesforce
Signals
Slack
Zapier
n8n

API Availability

Has API

API Availability

Has API

Pricing Information

$69/month
Free Trial Offered?
Free Version

Pricing Information

$89 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZenABM

Date Founded

2025

Company Location

United Kingdom

Company Website

zenabm.com

Company Facts

Organization Name

Fibbler

Company Location

Sweden

Company Website

www.fibbler.co

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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