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What is Zeotap?

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

What is Lytics?

Lytics is a cutting-edge customer-data platform tailored for marketers that leverages first-party data to gain insights into customer preferences. By utilizing a sophisticated decision engine powered by machine learning, Lytics effectively interprets the needs of your audience. This capability enables marketers to send out timely and relevant communications through various channels. With the assistance of Lytics AI, you can pinpoint specific strategies that can enhance your results and boost your return on investment. Engage your customers with messages and campaigns that are personalized to fit their unique requirements. Furthermore, optimize your marketing efforts by employing predictive strategies that are informed by actual customer behavior rather than mere assumptions. By adopting this approach, you can significantly enhance customer satisfaction and drive better business outcomes.

Media

Media

Integrations Supported

Facebook
Insider One
Instagram
X (Twitter)

Integrations Supported

Facebook
Insider One
Instagram
Adobe Marketo Engage
Amazon Ads
Appreciation Engine
Cordial
Criteo
FullContact
Lotame
Optimizely One
Pushly
Salesforce
Salesforce Agentforce Marketing
Swrve
The Trade Desk
Versium REACH
dotdigital Engagement Cloud

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Flexible packages to meet your business needs with tier levels for Starter, Professional, Enterprise plus monthly and annual billing options.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Zeotap

Date Founded

2014

Company Location

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Company Website

zeotap.com

Company Facts

Organization Name

Lytics

Date Founded

2012

Company Location

United States

Company Website

www.lytics.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance

Customer Intelligence

Not specified

Data Clean Room

Not specified

Data Management

Customer Data
Data Capture
Data Integration
Data Quality Control
Data Security
Match & Merge

Identity Management

Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning

Identity Resolution

Not specified

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Personalization
Predictive Modeling

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