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What is Zeotap?

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

What is Matchbook?

Matchbook is a cutting-edge platform for identity enhancement that caters to advertisers and marketers, allowing them to merge first-party data with up-to-date digital signals to broaden their reach across a variety of devices, refine retargeting strategies, and improve the precision of online and offline attribution. By utilizing extensive aggregated data obtained from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it constructs detailed identifier databases that link physical locations to digital identifiers, while also incorporating additional spatial elements like postal codes and geohashes. This robust tool can be applied in numerous ways, such as facilitating targeted advertising on connected TV (CTV/OTT), enabling efficient cross-software targeting and retargeting, implementing account-based marketing tactics, assessing campaign performance, enhancing identity graphs, and expanding audience reach beyond the limitations of first-party data. Additionally, Matchbook provides customizable matching criteria and historical context features, allowing clients to tailor and optimize their outcomes in alignment with specific strategies and objectives. Consequently, advertisers are better positioned to develop a unified and impactful marketing strategy across diverse channels, ensuring that their campaigns resonate more effectively with their intended audiences. Ultimately, this platform not only streamlines the marketing process but also drives measurable results.

Media

Media

Integrations Supported

Facebook
Insider One
Instagram
LinkedIn
S4M
X (Twitter)

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Zeotap

Date Founded

2014

Company Location

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Company Website

zeotap.com

Company Facts

Organization Name

Matchbook

Date Founded

2018

Company Location

United States

Company Website

www.matchbookdata.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance

Customer Intelligence

Not specified

Data Clean Room

Not specified

Data Management

Customer Data
Data Capture
Data Integration
Data Quality Control
Data Security
Match & Merge

Identity Management

Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning

Identity Resolution

Not specified

Categories and Features

Identity Resolution

Not specified

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