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What is Zeotap?

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

What is Sparq?

Sparq acts as a powerful platform for gaining customer insights, uncovering valuable earned data through its innovative methods. By focusing on building strong relationships, it enriches customer profiles with every interaction, leading to a more profound understanding of customer behavior. Key attributes like motivations, preferences, and beliefs are converted into actionable insights that businesses can leverage. This deep understanding adds substantial value, aiding in customer acquisition, enhancing retention, and increasing overall satisfaction. Through a technique known as progressive profiling, Sparq ensures the collection of unique insights that are not available from other sources. As a leading provider of up-to-date insights on customer preferences, priorities, and purchasing behaviors, Sparq operates with full consent from clients. Additionally, each Vision Critical client benefits from the expertise of a dedicated Customer Success Manager, who offers tailored advice rooted in nearly two decades of experience in the customer insights arena, thus guaranteeing effective recruitment and engagement methods. This blend of advanced data analysis and personalized guidance empowers businesses to remain competitive by deepening their understanding of their customers, ultimately fostering stronger connections and driving growth. In this rapidly evolving market, such insights become invaluable for any business aiming to succeed.

Media

Media

Integrations Supported

Facebook
Insider One
Instagram
LinkedIn
S4M
X (Twitter)

Integrations Supported

Judge.me
Stamped

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Zeotap

Date Founded

2014

Company Location

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Company Website

zeotap.com

Company Facts

Organization Name

Alida

Date Founded

2000

Company Location

Canada

Company Website

www.alida.com/alida-sparq

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance

Customer Intelligence

Not specified

Data Clean Room

Not specified

Data Management

Customer Data
Data Capture
Data Integration
Data Quality Control
Data Security
Match & Merge

Identity Management

Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning

Identity Resolution

Not specified

Categories and Features

Customer Experience

Not specified

Customer Intelligence

Not specified

Market Research

Not specified

Web Analytics

Not specified

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