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What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

What is ES Engage?

Customized promotions for online consumers can be optimized by analyzing immediate purchasing behaviors, which reduces the need for sweeping discounts that can undermine profit margins. By identifying the best times to address consumer intent, companies can significantly decrease rates of cart abandonment, increase the average value of shopping carts, and turn first-time visitors into loyal customers. It's essential to avoid providing discounts to shoppers who are already inclined to make a purchase. At ES Engage, we specialize in crafting personalized, real-time promotions that connect on a personal level, resulting in higher engagement, increased sales, and strengthened brand loyalty. Are you curious about the outcomes? Our pay-for-performance structure guarantees that we generate revenue only when you do. Our innovative system enables real-time scaling of one-on-one promotions while preventing unnecessary discounts for consumers ready to buy, which helps to lessen reliance on ineffective mass promotions that can damage profit margins. This method not only enhances your financial performance but also cultivates deeper relationships with your clientele, ensuring a more satisfying shopping experience. With these strategies in place, businesses can create a win-win situation for both their profits and their customers.

Media

Media

Integrations Supported

Eyeota
Zeta Marketing Platform

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$1 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Company Facts

Organization Name

Exchange Solutions

Date Founded

1996

Company Location

United States

Company Website

www.exchangesolutions.com/es_engage-2/

Categories and Features

Categories and Features

Customer Loyalty

Not specified

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