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What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

What is SalesWings?

SalesWings is an advanced AI-powered sales intelligence and intent analytics platform designed to help organizations uncover what their buyers truly want. By collecting first-party behavioral data and unifying it across systems, SalesWings delivers a 360° view of buyer engagement across the entire funnel. It enables sales, marketing, SDR, and agentic teams to prioritize high-intent leads, personalize outreach, and accelerate deal velocity. Through native Salesforce integration, teams gain instant access to actionable insights, including lead scores, topic interests, and real-time engagement signals. Its AI Sales Copilot empowers sales professionals with contextual intelligence—revealing which products or services attract specific decision-makers and when to act. Marketing teams leverage SalesWings’ B2B attribution and campaign analytics to craft intent-driven strategies that convert interest into pipeline. The platform’s Agentforce integration extends these insights to digital agents and copilots, allowing them to engage prospects with human-level understanding. For sales operations, automated workflows ensure no lead falls through the cracks, improving conversion efficiency and response times. Designed for speed, scalability, and collaboration, SalesWings creates alignment between teams and systems, uniting them around a single source of buyer truth. Headquartered in Switzerland, SalesWings empowers global organizations to make data-driven sales decisions rooted in trust, timing, and genuine customer insight.

Media

Media

Integrations Supported

AWeber
ActiveCampaign
Braze
Campaign Monitor
Eyeota
Gmail
Microsoft Outlook
PersistIQ
Pipedrive
Salesforce Agentforce
Salesforce Agentforce Marketing
Unbounce
Zeta Marketing Platform

Integrations Supported

AWeber
ActiveCampaign
Braze
Campaign Monitor
Eyeota
Gmail
Microsoft Outlook
PersistIQ
Pipedrive
Salesforce Agentforce
Salesforce Agentforce Marketing
Unbounce
Zeta Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Company Facts

Organization Name

SalesWings

Company Location

United States

Company Website

www.saleswingsapp.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

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