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What is Zeta Marketing Platform?

Zeta Global functions as a cutting-edge marketing technology company that harnesses an extensive database of over 2.4 billion identities, using AI-powered insights to analyze consumer intentions, improve user experiences, and promote customer development and loyalty. The firm provides an all-encompassing set of tools for marketers that covers every stage, from acquiring customers to maintaining ongoing interactions. By pinpointing specific target audiences and creating customized experiences across various channels, Zeta facilitates real-time personalization on a large scale, which results in outstanding outcomes. The Zeta Marketing Platform offers an immediate snapshot of both potential and current customers, utilizing AI to deliver profound and comprehensive personalization across multiple platforms. Over the past decade, Zeta's unique combination of capabilities has aided in the growth of brands while continually evolving to address the changing demands of the market. This dedication to innovation and efficiency not only distinguishes Zeta in a competitive environment but also positions it as a leader in the marketing technology field. In addition, Zeta's agile approach allows it to adapt swiftly to new trends and customer needs, ensuring sustained success for its clients.

What is OrbitSoft DSP?

OrbitSoft provides a demand-side platform (DSP) that empowers clients to engage in automated bidding with dynamic pricing. This platform enables users to adopt an optimized strategy for media purchases across various advertising agencies at any given moment. One of the standout features is its streamlined user interface, which allows clients to swiftly set and optimize bids, effortlessly manage multiple campaigns, and receive instantaneous reports on all advertising sources. The integration process is straightforward, as our Data Management Platform (DMP) and Data Exchange facilitate seamless connections with any technology within the real-time bidding (RTB) ecosystem. Additionally, the real-time bidder functionality equips customers with the capability to estimate and establish bids for real-time impressions across their network, enhancing their bidding strategy. This comprehensive system ensures that users can maximize their advertising effectiveness in a competitive market.

Media

Media

Integrations Supported

Campaign Genius
FoodStorm
MINT
Pushly
Taxi for Email
Tessitura
Zeta CDP+

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Zeta Global

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com

Company Facts

Organization Name

OrbitSoft

Date Founded

2001

Company Location

United States

Company Website

orbitsoft.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration

Display Advertising

Not specified

Email Marketing

Not specified

Marketing Analytics

Not specified

Marketing Automation

Not specified

Categories and Features

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