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What is Zeta Marketing Platform?

Zeta Global functions as a cutting-edge marketing technology company that harnesses an extensive database of over 2.4 billion identities, using AI-powered insights to analyze consumer intentions, improve user experiences, and promote customer development and loyalty. The firm provides an all-encompassing set of tools for marketers that covers every stage, from acquiring customers to maintaining ongoing interactions. By pinpointing specific target audiences and creating customized experiences across various channels, Zeta facilitates real-time personalization on a large scale, which results in outstanding outcomes. The Zeta Marketing Platform offers an immediate snapshot of both potential and current customers, utilizing AI to deliver profound and comprehensive personalization across multiple platforms. Over the past decade, Zeta's unique combination of capabilities has aided in the growth of brands while continually evolving to address the changing demands of the market. This dedication to innovation and efficiency not only distinguishes Zeta in a competitive environment but also positions it as a leader in the marketing technology field. In addition, Zeta's agile approach allows it to adapt swiftly to new trends and customer needs, ensuring sustained success for its clients.

What is Synerise?

Synerise is an AI-powered Customer Data & Experience Platform (CDXP) that consolidates customer information to improve marketing strategies and engagement efforts. Its standout features include real-time functionalities, sophisticated AI technology, rapid deployment, and tailored omnichannel experiences, with a flexible pay-as-you-go pricing model. Prominent Advantages of Synerise Synerise distinguishes itself through several essential attributes that give it a competitive edge: - Real-time functionalities: Utilizing TerrariumDB, our unique database engine crafted for behavioral insights and real-time processing. - AI Engine: The effectiveness of our AI algorithms has been validated through successful entries in various competitions, including the Rakuten Data Challenge 2020 and the Twitter RecSys AI Challenge 2021. - Quick Time-To-Market: This has been demonstrated through a multitude of successful deployments across different sectors. Advantages offered by Synerise include: - Enhanced conversion rates via highly-targeted AI-driven product suggestions. - Boosted sales through customized search results tailored to individual preferences. - Lower costs by accurately forecasting customer behaviors and their likelihood to engage. - Decreased operational expenses with a comprehensive, unified tool. - Improved return on investment through a usage-based billing model. - Enriched customer experiences leading to increased loyalty and satisfaction. Overall, Synerise not only offers a robust solution for managing customer data but also fosters meaningful connections between brands and their audiences.

Media

Media

Integrations Supported

Campaign Genius
FoodStorm
MINT
Taxi for Email
Tessitura
Zeta CDP+

Integrations Supported

ExpertSender
Facebook
Firebase
FreshMail
Infobip
Intercom
KODA Bots
Mailchimp

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

“Pay-As-You-Go” is the basic pricing model for the Synerise usage. The cost of the platform is based on consumption, calculated as the collection, storage and processing/executing of data in any corresponding period (a month/quarter). This model offers a low entry point and is easy to scale as your business grows. Each functionality of the platform is available for one fee. Wherefore businesses can use a wide range of functionalities without incurring additional costs.

For an accurate quote, please contact one of our Certified Partners.

Free Version: NO (Limited DEMO)

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeta Global

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com

Company Facts

Organization Name

Synerise

Date Founded

2013

Company Location

Poland

Company Website

synerise.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration

Display Advertising

Not specified

Email Marketing

Not specified

Marketing Analytics

Not specified

Marketing Automation

Not specified

Categories and Features

Artificial Intelligence

For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation

CRM

Calendar/Reminder System
Email Marketing
Marketing Automation Integration
Segmentation
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Email Marketing

A/B Testing
Auto-Responders
Customer Surveys
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management

Enterprise Search

AI / Machine Learning
Faceted Search / Filtering
Full Text Search
Fuzzy Search
Indexing
Text Analytics

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Rewards Management
White Label

Machine Learning

Deep Learning
Model Training
Natural Language Processing (NLP)
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Segmentation

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Pricing Optimization

Channel Analysis
Competing Product Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis

Visual Search

Customer Activity Tracking
Filtering
Image Tagging
Mobile App
Product Recommendations
Product Search
Reverse Image Search

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