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What is ZetesAthena?

Transform Your Retail Operations with a Cutting-Edge In-Store Solution By making a few simple modifications, you can significantly improve your store's workflow and guarantee that products remain in stock on the shelves. Our innovative in-store solution, ZetesAthena, enables you to effectively manage key tasks and operations, resulting in more efficient store management and heightened customer satisfaction. User-Friendly and Streamlined In-Store Solution With ZetesAthena, your staff members will have access to mobile devices that deliver real-time updates and alerts. This instant access to a detailed product inventory allows employees to assist customers swiftly, reducing wait times and decreasing the likelihood of missed sales opportunities. This adaptable in-store solution supports a variety of functions, from receiving deliveries and managing inventory to processing orders across various channels, ultimately optimizing your retail operations. In addition, the intuitive nature of ZetesAthena fosters employee involvement and boosts overall efficiency, contributing to a more rewarding shopping experience for customers. By leveraging this technology, you can not only improve your operational efficiency but also build a stronger connection with your clientele.

What is Trax?

Trax Retail uses artificial intelligence and image analytics to help CPG brands and retailers measure what is happening on store shelves. By processing images collected in retail environments, the technology provides detailed information about product availability, shelf space, pricing, placement, and promotional display compliance. These insights help commercial teams assess merchandising performance, spot distribution gaps, and understand whether products are positioned as intended across retail locations. Trax’s image recognition business joined FORM, bringing its shelf analytics expertise together with FORM’s field execution and workflow management capabilities. Through this combination, businesses can connect store-level image data with the day-to-day activities of field teams. When an issue is identified, teams can prioritize the location, coordinate follow-up tasks, and verify that the necessary actions have been completed. This approach gives brands a more connected way to monitor retail conditions, improve merchandising execution, and make decisions based on what is actually happening in stores.

Media

Media

Integrations Supported

Microsoft 365
Oracle Fusion Cloud ERP
SAP ERP

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Zetes

Date Founded

1984

Company Location

Belgium

Company Website

www.zetes.com/en/news/zetes-launches-zetesathena-a-cloud-based-solution-to-centrally-manage-in-store-operations-of

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

US

Company Website

traxretail.com

Categories and Features

Retail Execution

Collaboration Tools
Data Collection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Workforce Management

Retail Management

CRM
Commission Management
Email Marketing
Loyalty Program
Mail Order
Merchandise Management
Reporting/Analytics
eCommerce

Task Management

Collaboration
Percent-Complete Tracking
Progress Tracking
Reporting/Analytics
Task Board View
Task Planning
Task Scheduling
Task Tracking
Time Tracking
To-Do List View

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

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