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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is Joryio?

Joryio is an all-in-one solution designed for customer engagement and marketing automation, specifically catering to the needs of marketing, CRM, and growth teams. By integrating customer profiles, real-time behavioral analytics, campaign oversight, and multichannel communication pathways, it offers a unified platform for managing interactions. Teams can efficiently handle communications across a variety of channels such as email, SMS, WhatsApp, Viber, push notifications, in-app messages, webhooks, and advertising audiences, as well as passes for Apple or Google Wallet. Moreover, Joryio allows for the customization of customer journeys that respond to user actions, taking into account their communication preferences, consent, quiet hours, and limits on frequency of contact. The platform's AI capabilities further enhance the experience by helping to draft campaign content, segment audiences effectively, and create journeys that require team approval, which ensures that messaging is tailored for distinct groups. In addition, Joryio features tools for tracking funnels, analyzing retention, and generating revenue attribution reports, while also allowing users to send events to a data warehouse. For organizations switching from other customer engagement platforms, Joryio offers migration assistance, making the transition smoother and more efficient. Overall, Joryio empowers teams to significantly improve customer interactions and fine-tune their marketing strategies, leading to more effective outcomes and enhanced customer satisfaction. As a result, organizations can not only streamline their processes but also cultivate stronger relationships with their clientele.

Media

Media

Integrations Supported

Bird
Box
Clickatell
Facebook
Google Contacts
LinkedIn
PayPal
Peaka
Rootle
Salesforce
Truto
Twilio
X (Twitter)
Zendesk
Zoho CRM
Zoho Commerce
Zoho Forms
Zoho Recruit
Zoho Thrive
Zoho WorkDrive

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

Joryio

Date Founded

2026

Company Location

Israel

Company Website

www.joryio.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Automation

Not specified

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