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What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform designed to help modern marketing teams manage strategy, execution, collaboration, and performance measurement in one place. It combines multiple marketing functions—email marketing, social media management, marketing automation, webinars, surveys, events, website optimization, and analytics—into a single, integrated workspace. One of the platform’s core strengths is its ability to provide a consolidated view of marketing performance. With real-time dashboards, teams can track campaign metrics, budgets, expenses, and overall ROI across channels without switching between tools. This unified reporting helps marketing leaders understand what is working, optimize spend, and demonstrate impact more effectively. Zoho Marketing Plus also emphasizes team collaboration and operational control. Marketing teams can manage multiple brands, assign roles and permissions, plan campaigns using project management tools, and track execution using tasks, Kanban boards, and timelines. A centralized asset library ensures that brand materials, creatives, and documents remain organized and accessible. The platform includes contact management and automation capabilities that allow teams to deliver personalized, consistent experiences across customer touchpoints. Ready-made workflows and journey templates help automate repetitive tasks and scale engagement efforts efficiently. Overall, Zoho Marketing Plus is well suited for growing teams and organizations looking to streamline their marketing stack, improve cross-team collaboration, and gain clearer visibility into marketing performance across channels.

What is Gryffin?

A lack of organization can result in losing clients unnecessarily. Gryffin provides a seamless solution to manage all your marketing efforts, tasks, and deadlines within one integrated platform. By prioritizing tasks effectively, your team’s productivity can significantly increase, guaranteeing that deadlines are met without fail. With Gryffin, you can easily organize your editorial calendar, strategize content pieces, and track the progress of various digital assets such as articles, writers, and videos, all from one central hub. The intuitive drag-and-drop functionality of Gryffin’s editorial calendar builder simplifies the content creation process like never before. Moreover, you can initiate and manage link-building campaigns from start to finish, keeping tabs on potential targets and their progress with ease. Gryffin also streamlines your Blogger and PR outreach efforts, making them more efficient. Additionally, you have the tools to create SEO experiments, allowing you to assess how well your optimizations are performing. If you notice any drops in keyword rankings or page performance, Gryffin helps you respond quickly and evaluate the impact of algorithm updates. Ultimately, Gryffin equips you with the necessary tools to maintain a systematic approach to your marketing strategy, ensuring that no opportunity slips through the cracks while also enhancing collaboration among team members. This way, you can foster a more proactive and effective marketing environment.

Media

Media

Integrations Supported

Blogger
Dropbox
Gmail
Google Analytics
Google Calendar
Google Chrome
Google Drive
Google Search Console
Semrush
Slack
Stripe
Zoho Marketing Automation

Integrations Supported

Blogger
Dropbox
Gmail
Google Analytics
Google Calendar
Google Chrome
Google Drive
Google Search Console
Semrush
Slack
Stripe
Zoho Marketing Automation

API Availability

Has API

API Availability

Has API

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingplus/

Company Facts

Organization Name

Gryffin

Date Founded

2009

Company Location

United States

Company Website

www.gryffin.com/features/

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Project Management

Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies

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