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What is Zoho Marketing Plus?
Zoho Marketing Plus is a unified marketing platform designed to help modern marketing teams manage strategy, execution, collaboration, and performance measurement in one place. It combines multiple marketing functions—email marketing, social media management, marketing automation, webinars, surveys, events, website optimization, and analytics—into a single, integrated workspace.
One of the platform’s core strengths is its ability to provide a consolidated view of marketing performance. With real-time dashboards, teams can track campaign metrics, budgets, expenses, and overall ROI across channels without switching between tools. This unified reporting helps marketing leaders understand what is working, optimize spend, and demonstrate impact more effectively.
Zoho Marketing Plus also emphasizes team collaboration and operational control. Marketing teams can manage multiple brands, assign roles and permissions, plan campaigns using project management tools, and track execution using tasks, Kanban boards, and timelines. A centralized asset library ensures that brand materials, creatives, and documents remain organized and accessible.
The platform includes contact management and automation capabilities that allow teams to deliver personalized, consistent experiences across customer touchpoints. Ready-made workflows and journey templates help automate repetitive tasks and scale engagement efforts efficiently.
Overall, Zoho Marketing Plus is well suited for growing teams and organizations looking to streamline their marketing stack, improve cross-team collaboration, and gain clearer visibility into marketing performance across channels.
What is Shopperations?
A user-friendly marketing planning and budget management solution designed to support Consumer Packaged Goods brands and their associated agencies.
In just a few simple steps, users can effectively monitor funding sources, streamline tactical planning, process invoices and customer deductions, manage coupon redemptions, generate automated reports, and design visually appealing marketing calendars.
For in-depth analysis of post-promotional efforts or marketing mixes, obtain high-quality, detailed, and timely data.
We handle the intricate details, enabling marketers to focus on their core marketing endeavors! Additionally, this system empowers teams to make informed decisions and enhance their overall marketing strategies.
API Availability
API Availability
Pricing Information
$25 per month
Zoho Marketing Plus offers a paid plan starting at just $25 per month. You can also try the product with a 15-day free trial
Free Trial Offered?
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Zoho
Date Founded
1996
Company Location
India
Company Website
www.zoho.com/marketingplus/
Company Facts
Organization Name
Shopperations
Date Founded
2014
Company Location
United States
Company Website
shopperations.com
Categories and Features
Brand Management
Approval Process Control
Asset Management
Change Management
Project Management
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing
Not specified
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Categories and Features
Brand Management
Artwork Management
Asset Management
Project Management
Campaign Management
Channel Management
Multi-Campaign
Channel Management
Campaign Management
Collaboration
Calendar Management
Content Management
Document Management
Project Management
Real Time Editing
CPG
Shopper Marketing
Trade Promotion
Marketing
Not specified
Marketing Analytics
ROI Tracking
Marketing Automation
Not specified
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Marketing Calendar
Media Planning
Project Tracking
Spend Management
Trade Promotion Management
Analytics / ROI Tracking
Budgeting & Forecasting
Promotion Calendar