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What is ZoomInfo Marketing?

Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.

What is Ascent360?

Ascent360 is a powerful customer database solution that seamlessly integrates multiple data sources, providing a comprehensive 360-degree view of your customers, which allows for the creation and execution of highly targeted marketing strategies. With an intuitive drag-and-drop segmentation feature, marketers can rapidly generate lists and initiate campaigns in mere minutes. The platform smoothly integrates with your current systems, unifying your data into a single, cloud-based customer database. By utilizing customer analytics and predictive modeling methods such as RFM analysis, lifetime value assessments, and customer-to-prospect ratios, it delivers insightful data that guides your marketing efforts. Moreover, the platform's customer segmentation tools and third-party integrations facilitate the development and implementation of omni-channel campaigns, ensuring effective outreach to both existing customers and potential leads. This comprehensive approach not only boosts marketing productivity but also fosters deeper engagement and improved outcomes, ultimately leading to a more successful marketing ecosystem. As a result, businesses can make more informed decisions that align with their customer needs and market trends.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
NeverBounce
Salesforce
Salesforce Marketing Cloud Account Engagement
Zoho CRM
ZoomInfo
ZoomInfo Chat
ZoomInfo Copilot
ZoomInfo Engage
ZoomInfo Operations
ZoomInfo Sales

Integrations Supported

Retail Pro

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

ZoomInfo

Date Founded

2007

Company Location

United States

Company Website

www.zoominfo.com/products/marketing

Company Facts

Organization Name

Ascent360

Date Founded

2013

Company Location

United States

Company Website

ascent360.com

Categories and Features

Account Based Marketing

Target Account Identification

Buyer Intent

B2B Lead Generation
Intent Data

Campaign Management

Lead Management

Chatbot

Not specified

Customer Data Platforms (CDP)

Campaign Management

Display Advertising

Not specified

Lead Management

Campaign Management

Marketing Analytics

Campaign Management

Technographic Data

Not specified

Categories and Features

Campaign Management

Contact Database
Lead Management
Multi-Campaign

Customer Data Platforms (CDP)

Campaign Management
Customer Segmentation
Data Integration
Data Matching
Personalization

RFM Analysis

Not specified

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