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What is Zymplify?

Zymplify offers a holistic marketing and sales solution aimed at driving significant growth for your business through a data-centric methodology. As an approved vendor in the HM Government’s Help to Grow: Digital initiative, we empower you to leverage intent data to spot active buyers in the marketplace. Our robust platform facilitates the execution of extensive multi-channel marketing campaigns, enabling you to quickly transform leads into loyal customers. Zymplify excels at identifying qualified prospects who are enthusiastic about your products, providing you with a comprehensive toolkit to engage them effectively and expedite the sales cycle. This platform gives you control over your sales strategy, ensuring that you attract the right customers at the right time. Designed for swift results, Zymplify is a crucial resource for any business aiming to succeed in a dynamic environment. The Help to Grow initiative, launched by the UK government, aids businesses in adopting innovative practices that emerged during the pandemic, helping them to emerge more resilient than before. By participating in this program, companies will receive essential support and insights that will significantly improve their operational efficiency and growth potential. Ultimately, this partnership could be a game-changer for organizations seeking to adapt and flourish in a competitive landscape.

What is Intentsify?

Intentsify is an AI-powered B2B intent data and demand generation platform that helps marketing and sales teams identify active buyers, analyze purchase research, and execute targeted go-to-market programs. The platform collects and analyzes approximately 1.1 trillion monthly intent signals across more than 460,000 B2B content websites to identify purchasing activity among business accounts. Its proprietary AI and natural language processing technology evaluates research topics and keywords to determine their relevance to specific products, solutions, and purchasing stages. Custom intent models use company websites, product descriptions, marketing materials, and value propositions to identify topics that indicate potential buying interest. Intentsify provides account-level, buying group-level, and persona-level intelligence to help organizations understand which companies and decision-makers are researching relevant solutions. Its buying group analysis identifies research patterns across different business functions and professional roles involved in purchasing decisions. Audience segmentation tools allow marketers to build targeted groups using firmographic information, professional demographics, technology usage, research stages, and intent signals. Managed digital advertising services activate these audiences through programmatic display, native advertising, connected TV, digital audio, paid social, and digital out-of-home campaigns. Lead generation capabilities include intent-activated content syndication, verified contact acquisition, enhanced content syndication, and tele-verified BANT qualification. Intentsify integrates with existing CRM, marketing automation, and customer data platforms while providing reporting on account engagement, campaign performance, and pipeline influence.

Media

Media

Integrations Supported

Dux-Soup
LeadSift

Integrations Supported

Adobe Marketo Engage
Clay
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
Integrate
Model Context Protocol (MCP)
Salesforce
Salesforce Marketing Cloud Account Engagement
Workato

API Availability

API Availability

Has API

Pricing Information

$399 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Zymplify

Date Founded

2016

Company Location

United Kingdom

Company Website

www.zymplify.com

Company Facts

Organization Name

Intentsify

Date Founded

2018

Company Location

United States

Company Website

www.intentsify.io

Categories and Features

AI Marketing

Not specified

Marketing Automation

Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
Company Data

Buyer Intent

B2B Lead Generation
Channel Attribution
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data

Demand Generation

Not specified

Identity Resolution

Not specified

Lead Generation

Contact Discovery
Lead Capture
Lead Database Integration

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