Top Zymplify Alternatives

Most marketing platforms show you what already happened. Active Intelligence shows you what to do next. While competitors bury you in dashboards reporting yesterday's failures, Active Intelligence flags issues before they damage campaigns and surfaces opportunities you didn't know existed. AI agents analyze billions of data points to recommend which campaigns to run, which segments to target, and which automations to build—without prompting. You set goals. Active Intelligence handles execution. Three capabilities. One platform. Real-time intelligence that adapts to customer behavior as it happens. Market-leading deliverability that puts 30% more emails in the inbox than competitors. Proactive recommendations that eliminate guesswork. The result? Act faster, automate smarter, scale without adding headcount. Why businesses choose ActiveCampaign: Traditional platforms demand weeks of training and complex setup. ActiveCampaign delivers measurable results in days. Teams see engagement lifts and conversion improvements within 30 days, not quarters. Enterprise-grade capabilities with an intuitive interface that requires zero technical expertise. Whether you're a solo marketer or growing team, ActiveCampaign scales without the enterprise price tag or complexity. 89% of customers say ActiveCampaign meets their needs better than alternatives. 88% report faster time-to-value than previous platforms. These aren't aspirational—they're standard outcomes for teams who stop managing campaigns manually and start orchestrating growth autonomously.

Become part of the community of over 100,000 businesses that have enhanced their paid advertising strategies by registering for our acclaimed platform. With our solution, you can drastically minimize the time spent managing and refining your Google, Microsoft Advertising, or Facebook Ads campaigns to just a few minutes each day. Adzooma’s PPC platform, powered by artificial intelligence and machine learning, ensures effortless campaign oversight, continuous optimization around the clock, and sophisticated automation, all presented through a user-friendly interface. Discover more than 50 actionable improvement opportunities with just a click, allowing you to easily enhance your campaigns. Additionally, you can monitor PPC performance and identify areas of overspending or underspending, ultimately boosting your quality score, conversions, and return on investment. By utilizing our platform, you pave the way for smarter advertising and sustainable growth for your business.

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Enhance your productivity, speed up your sales pipeline, and tap into unmatched revenue opportunities with ZoomInfo Sales. Build a detailed account universe customized to your Ideal Customer Profiles and engage with key decision-makers through an extensive B2B contact database that boasts over 65 million direct dial numbers and more than 150 million verified email addresses. Identify and connect with potential customers early in their buying journey by tracking companies actively seeking solutions similar to yours online. Reach out to decision-makers from organizations that have expressed interest in your company’s website, ensuring that your outreach is timely and relevant. Evaluate customer interactions, including calls, meetings, and emails, to identify areas for improvement that can lead to better financial results. Craft and execute multi-touch sales strategies using our integrated phone dialer and email solutions, which work in tandem to enhance your outreach efforts. Speed up your sales cycle with ZoomInfo Chat, a straightforward yet sophisticated chatbot tool designed to improve efficiency. Furthermore, set up real-time lead notifications to engage with the most promising buyers, or automate the lead qualification process, allowing your team to concentrate on activities that have the greatest impact. By leveraging these advanced tools, you will not only optimize your operations but also foster a more dynamic and responsive sales environment, ultimately driving greater success for your business.

UpLead is a B2B prospecting tool that delivers top-notch contacts and company information for businesses. Its features encompass real-time email verification, access to global contacts across more than 200 nations, over 50 search parameters, and technology tracking capabilities. Additionally, UpLead supports account-based marketing strategies, provides insights on email patterns, links to social media profiles, integrates seamlessly with Salesforce, offers a powerful API, and is compatible with various other CRM systems. This comprehensive suite of tools ensures that organizations can effectively streamline their prospecting efforts and enhance their marketing initiatives.

Adobe Marketo Engage is an enterprise-grade, AI-powered marketing automation platform built to orchestrate personalized buyer engagement across the entire B2B customer journey. It functions as a centralized command center where marketing teams can design, automate, and measure omnichannel campaigns spanning email, web, webinars, chat, and digital channels. Through automated data capture and continuous profile enrichment, the platform maintains detailed lead- and account-level records that stay synchronized with CRM systems. This unified data foundation helps align sales and marketing strategies, ensuring consistent messaging and coordinated outreach. Marketo Engage enables sophisticated nurture streams, lifecycle programs, and account-based marketing campaigns tailored to specific audience segments. Generative AI capabilities accelerate content creation by assisting with email copy, landing pages, chat responses, and event summaries. Enhanced tools such as a modern email designer, meeting scheduler, and real-time webinar dashboards improve engagement and operational efficiency. Integrated analytics and multi-touch attribution provide visibility into marketing’s influence on pipeline and revenue, supporting data-driven investment decisions. Extensions like Adobe Dynamic Chat enhance conversational marketing, while Marketo Measure delivers deeper attribution insights. Built with scalability, compliance, and security in mind, the platform connects seamlessly with Adobe Experience Cloud and other enterprise applications. Organizations can use Marketo Engage to reduce campaign costs, improve lead quality, and increase revenue predictability. By combining automation, AI, and deep analytics, Adobe Marketo Engage empowers B2B marketers to drive measurable growth and stronger customer relationships.

ZoomInfo stands out as a premier business intelligence platform that equips companies with extensive data and insights regarding other businesses, professionals, and prevailing market trends. By offering in-depth profiles, contact details, and firmographics for millions of organizations and key decision-makers, it enables firms to refine their sales, marketing, and recruitment strategies effectively. Utilizing AI-enhanced analytics and data mining techniques, ZoomInfo provides practical insights that empower businesses to discover new opportunities, streamline their outreach efforts, and make well-informed decisions. The platform's features for lead generation, account management, and sales prospecting make it a favored choice among sales and marketing teams seeking to boost growth, enhance targeting, and improve customer engagement. Furthermore, its user-friendly interface and robust data offerings ensure that companies can stay ahead in today's competitive landscape.

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

Priority Engine™ amplifies sales and marketing strategies by providing instant access to authentic buyers within key accounts. Explore how Priority Engine can strengthen your efforts and enhance your overall initiatives. Speed up your deal closures with Priority Engine Email Alerts, delivering critical updates on the most engaged accounts in your vicinity straight to your inbox. In addition, harness the power of Inbound Converter to turn your website visitors into actionable leads. This component of Priority Engine automatically identifies in-market accounts that are browsing your site, gathers contacts from the active buying team, and enriches them with valuable insights regarding their purchase intentions, thereby streamlining your closing process. By employing these innovative tools, businesses can substantially increase their conversion rates and elevate their sales outcomes, ultimately leading to a more robust market presence. Embracing such technology not only improves efficiency but also fosters a more strategic approach to customer engagement.

Examine the intent displayed on your website, across public platforms, within niche industry content, and among Foundry's engaged audience to develop a richer insight into the behaviors of buyers who are currently exploring options. By concentrating on intent at the contact level, your team can prioritize engagement with key decision-makers, thereby removing uncertainty and the need for extensive manual prospecting, resulting in sales and marketing initiatives that resonate authentically. Segment your audience based on their scores, tailor your messaging to align with their interests, and connect with buyers during the most pivotal moments of their buying journey. Provide your sales and marketing teams with valuable insights that highlight the priorities of their buyers, ensuring that every interaction is meaningful. In addition, monitor and evaluate the purchasing patterns of active accounts that visit your site, while also analyzing their engagement with your digital content, involvement in content distribution initiatives, and participation in events. Moreover, collect conversational cues from a variety of sources, including social media, blogs, job sites, and beyond, encompassing over five million companies to deepen your comprehension of market trends. This thorough strategy not only enhances your understanding but also guarantees that your tactics are data-driven and impactful, ultimately leading to more successful outcomes for your organization. By consistently reassessing and adapting these strategies, you can maintain a competitive edge in a rapidly evolving market landscape.

Selling.com is a top-tier SaaS platform designed for "target buyer and go-to-market intelligence," empowering your sales and marketing teams to access precise and extensive data regarding your target accounts. With our SaaS platform and B2B database, which contain reliable information on over 20 million buyers from 1.6 million companies, you can boost the number of qualified leads, enhance opportunities within your sales pipeline, elevate your win rates, shorten sales cycles, and assist your sales team in meeting their quotas promptly. Founded by a collective of former sales professionals and dedicated marketers, the team recognized a gap in existing prospecting tools after years of experience in the field. By effectively identifying B2B buyers and their purchasing signals, you can significantly amplify your sales potential. Furthermore, expanding your contact database and employing account-based marketing strategies will enable you to grow your B2B leads and marketing qualified leads (MQLs) substantially. This comprehensive approach not only provides valuable insights but also transforms your sales strategy, leading to sustainable growth and success.

We empower outstanding Go-to-Market teams™ to transform how your business generates revenue. Terminus is specifically crafted for sales and marketing professionals who focus on revenue growth instead of just acquiring leads. Central to Terminus is our Data Studio, which allows you to seamlessly pinpoint and prioritize the best targets by leveraging firmographic, intent, engagement, psychographic, and relationship data. With Terminus, you can deliver customized messages to the right audiences, no matter where they are located. The platform enables you to create cohesive experiences across multiple channels, including display ads, social media, chat, email, and personalized web interactions. By effortlessly aggregating all your account information, Terminus keeps your go-to-market teams aligned from the first touchpoint to renewal and expansion. It proactively alerts sales teams about essential engagements, consolidates account information, and improves pipeline forecasting, which accelerates growth opportunities. In doing so, your organization can adopt a more efficient and streamlined strategy for driving revenue. Ultimately, the combination of these features allows your teams to work smarter and achieve even greater results.

No matter your background, the project you're working on, or the number of people in your team, Multiply makes it easy to implement any use case effectively. It is designed for anyone who aspires to achieve more. With its flexible framework, it allows you to build whatever you need while seamlessly integrating it into your daily operations. Wave goodbye to the chaos of juggling multiple browser tabs, the tedium of copy-pasting, and relying on outdated documents. Multiply's global graph feature provides a seamless link between all your data and workflows, ensuring connectivity. Individuals, teams, communities, and organizations can collaborate with ease while ensuring complete data security and compliance. You can finally put aside your worries about staring at blank pages or engaging in tedious tasks. Start your projects more quickly and finish them significantly faster. Regardless of your focus, AI is always just a click or keystroke away, helping you achieve greater results with improved quality in less time. This groundbreaking tool not only optimizes your workflow but also takes your productivity to unprecedented levels. Ultimately, Multiply empowers you to transform your work experience, making it more efficient and fulfilling.

Kwanzoo offers innovative AI-driven Go-to-Market (GTM) automation solutions designed to engage ten times more high-intent buyers, ultimately enhancing your sales pipeline. Our distinctive AI GTM technology, paired with the GTM On-Demand service, compiles all pertinent buying signals—at both the individual and account levels—and provides a continuous, automated, and personalized messaging sequence for each prospect via emails, LinkedIn, and phone calls. Consequently, our clients experience increased SDR efficiency, reduced sales expenses, and elevated revenue growth. Moreover, Kwanzoo's AI GTM technology identifies and clarifies site traffic within the USA, generating warm leads complete with essential contact details such as work and personal emails, LinkedIn profiles, and mobile numbers. It also pinpoints individual buyers in the USA who are currently researching products and solutions akin to yours, ensuring that you connect with prospects when they are most interested. Additionally, its Account Intelligence features monitor all buyers from worldwide companies—covering all geographic locations—interacting on any website, enabling sales teams to effectively engage with high-intent prospects through targeted outreach efforts across various channels. This comprehensive approach ensures that businesses can maximize their chances of conversion and drive sustainable growth.

UserGems is the AI command center GTM teams running ABM and outbound. It captures and unifies all buyer signals, scores accounts and contacts, and powers AI agents that write personalized outreach and create ad audiences. Contact-level intent, website visitor de-anonymization, CRM activity, and your first-party data all feed into one "GTM Brain" UserGems' AI scoring model analyzes 600+ ICP criteria and signals weekly, surfacing the accounts and contacts most likely to convert — with full transparency into why each one is ranked. Sales and marketing align because they're working the same contacts at the same time. Reps don't need new tools or new workflows. Gem-E pushes signals, buyer insights, and ready-to-send outreach directly into your CRM and sales engagement platforms while targeting the same contacts on ad platforms.

Cyance employs a clear and effective methodology: it identifies ideal customers through precise intent signals, determines the best times to engage based on their behaviors, and swiftly deploys impactful, targeted marketing campaigns. With Cyance, sales and marketing teams gain vital tools that empower them to consistently exceed their revenue targets. As a leading provider of global B2B intent data, Cyance not only delivers unmatched coverage in European markets but also supports native language searches, enhancing accessibility for intent-driven buyers across the region. The account-based marketing platform effectively combines inbound and outbound demand generation while providing sophisticated management of intent signals, which encompasses monitoring alerts and activating specific audiences, thus affording businesses a deeper insight into buyer intent. By accurately identifying and focusing on genuine intent, organizations can streamline their sales and marketing efforts, leading to higher conversion rates and overall success. This strategic approach ultimately promotes a more effective allocation of resources, enabling teams to concentrate on high-potential leads, maximizing their market impact, and fostering enhanced customer relationships that drive long-term growth. Additionally, the emphasis on understanding buyer intent allows companies to adapt their strategies dynamically, ensuring they remain competitive in an ever-evolving marketplace.

Say goodbye to obsolete lead lists, unreliable information, and the hassle of manual research. Uncover fresh opportunities rapidly by utilizing compliant B2B buyer-intent data that is always updated. In just moments, you can create and organize lead lists that align perfectly with your ideal buyer persona, ensuring that you only invest in the leads you want to pursue. By leveraging advanced lead intelligence, you can consistently surpass your monthly sales targets. Our platform combines B2B insights with company contact details to help you identify your most promising leads based on real-time activities occurring in your target market. With the integration of B2B intelligence, contact information, engagement tools, and flexible workflows, you can significantly boost your conversion rates. Furthermore, you can design professional, customized multichannel sales outreach in mere seconds, optimizing your sales process for peak efficiency. This innovative strategy not only enhances your sales approach but also positions your business for impressive growth, making it an invaluable resource in today’s competitive landscape. Embrace this transformative solution and watch your sales potential soar to new heights.

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

Interpreting and utilizing various data sets often involves complex and lengthy procedures. Such challenges can deplete the resources of B2B companies and hinder their go-to-market strategies. Intentsify's platform streamlines these tasks, integrating multiple data sources into cohesive intelligence that supports your strategies, while also offering the necessary activation tools and programs to bring those strategies to fruition. By leveraging this automation, organizations can refocus their efforts on growth and innovation rather than getting bogged down by data management.

Dealfront serves as a comprehensive solution for B2B companies looking to enhance their sales and marketing initiatives across Europe. By offering robust tools for pinpointing and engaging high-potential prospects within targeted markets, it streamlines the outreach process. The platform provides valuable insights into buyer behavior, enabling businesses to prioritize leads effectively and customize their communications with personalized messaging. Tailored for companies aiming to venture into new European markets, Dealfront also aids in refining their sales pipeline. Furthermore, it fosters growth by implementing a localized strategy that is essential for successful B2B marketing and sales efforts, making it an indispensable resource for businesses seeking to thrive in a competitive landscape.

Vendasta offers a customizable platform that enables businesses to market digital solutions tailored for small and medium-sized enterprises (SMBs). Various organizations such as publishers, broadcasters, financial institutions, and telecommunications companies can leverage Vendasta to enhance their sales processes, expand their customer base, and establish a steady stream of monthly income. The platform grants users access to a wide array of tools for digital marketing and business efficiency, including marketing automation, a powerful customer relationship management system, and a portal for client interactions, all accessible through a single login. Additionally, users have the option to personalize their experience on the Vendasta Platform to better suit their unique business needs. This level of customization allows for greater adaptability and effectiveness in meeting client demands.

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

Albert Technologies, recently acquired by Zoomd, is dedicated to enhancing the lives of marketers worldwide. We foresee a future where an autonomous partner collaborates with humans, achieving remarkable feats and elevating everyone's performance. Our culture is built on a balance of hard work and enjoyment, and it's well-known that we pursue a multitude of initiatives. While we are revolutionizing the digital marketing landscape, we also stand at the forefront of trailblazing firms driving the upcoming wave: the AI Revolution. Terms like algorithms, machine learning, and AI encapsulate the essence of our technology. Our focus includes automated campaign optimization and development, with certain systems capable of executing basic tasks in individual channels, such as bid adjustments or creative testing. These intelligent machines operate within established guidelines, executing commands with astonishing speed and agility around the clock to yield impressive results. Furthermore, autonomous AI has the ability to learn, generate insights, request approval, and even seek help when necessary, demonstrating its potential to transform marketing strategies. This synergy between human creativity and machine efficiency is set to redefine the industry's landscape.

Keep your brand at the forefront of consumers' minds by showing ads to visitors of your website as they browse the internet. By transitioning your customer database online, you can use just an email or physical address to present display ads effectively. Bridge the gap between display advertising and search ads for a more cohesive marketing strategy. Provide targeted advertisements to potential customers based on distinct keywords to drive qualified traffic to your site. Leverage the most contextually relevant inventory to attract suitable visitors to your platform. Build your unique target audience by integrating various data types, such as demographic, geographic, behavioral, interests, and intent. Merge both online and offline data to create custom audiences that enhance targeting effectiveness and broaden your reach. Implementing retargeting or remarketing is a strategic online advertising method that ensures your brand remains in view for users who leave your site without making a purchase. Since only about 2% of web visitors typically convert on their first visit, retargeting plays a crucial role in engaging the remaining 98% of users. This approach not only strengthens brand awareness but also significantly boosts the likelihood of conversions. Additionally, by consistently reminding potential customers of your offerings, you enhance their chances of returning to your site to finalize their purchase.

If you're in search of sophisticated email marketing software to enhance your communication with clients, members, and other target audiences, look no further than Spotler Mail+. This powerful tool simplifies the process of automating your email marketing efforts. With Spotler Mail+, you can effortlessly: >> Craft stunning emails >> Launch automated email campaigns >> Design templates that reflect your brand >> Create landing pages complete with forms >> And so much more to elevate your marketing game! Embrace the convenience and effectiveness of Spotler Mail+ to take your email outreach to the next level.

Automation in SaaS, complemented by human expertise! At last, a solution that delivers superior automated results while harnessing the power of agency insights. B-Linked offers a cost-effective and impactful campaign designed to elevate your brand, foster organic growth, and drive B2B lead generation. Many of our clients have discovered that our methodology yields impressive results more swiftly than conventional digital marketing strategies. Embrace the future of marketing with our unique blend of technology and human touch!

ADXL serves as a dynamic digital marketing solution that streamlines campaign management across popular platforms like Google, Facebook, and Instagram. By leveraging state-of-the-art AI algorithms, it delivers sophisticated strategies designed to enhance sales and lead generation while effectively reducing both time and expenses. This platform enables businesses to reach their target audience at the most opportune moments, thus simplifying the marketing process. With features like centralized instant leads, AI-enhanced copywriting, automated targeting across all channels, and seamless retargeting, ADXL ensures an efficient marketing experience. It also provides several pre-optimized campaign formats aimed at increasing brand visibility, driving online sales, and generating valuable leads. Furthermore, ADXL simplifies website tracking management, eliminating the need for technical expertise, which allows users to effortlessly monitor and evaluate the effectiveness of their campaigns. Ultimately, this comprehensive approach positions ADXL as an essential tool for modern businesses looking to thrive in the digital landscape.

ZEPIC is an advanced Customer Engagement Platform that leverages AI to offer tailor-made customer interactions at every stage of the customer journey. At the heart of this platform lies Zenie AI, which consolidates data, automates multi-channel campaigns, and generates actionable insights to empower marketers in their efforts. With its integrated Customer Data Platform (CDP), ZEPIC provides a comprehensive view of customers, facilitating smart audience segmentation and activation across diverse channels. The platform's user-friendly, award-winning interface enables businesses of all sizes to design impactful marketing campaigns without requiring extensive technical skills. This capability not only streamlines marketing efforts but also significantly boosts the potential for business expansion. Moreover, by focusing on personalization, ZEPIC helps brands forge stronger connections with their audiences.