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What is aroma?

The way consumers shop has changed remarkably, prompting them to expect a fluid and cohesive experience no matter which shopping method they select. As demands from customers continue to escalate, businesses are feeling the pressure of economic challenges, forcing them to strike a careful balance between delivering exceptional service and maintaining profitability. To navigate this complex landscape, organizations must effectively oversee and enhance all facets of their omnichannel operations from a financial perspective. Achieving a cohesive shopping experience across multiple platforms requires the seamless integration of various operational systems. This integration can be quite daunting, as it necessitates the alignment of traditional brick-and-mortar processes with contemporary e-commerce frameworks, along with a range of new procedures and technologies. In the end, the effectiveness of an omnichannel strategy relies on the capacity to innovate while still honoring established practices, ensuring that both customer satisfaction and business viability are prioritized. Embracing this challenge can lead to long-term success in a competitive market.

What is Dovetail?

Dovetail is an AI-native platform designed to help organizations build better products through continuous, automated customer intelligence. It ingests and analyzes a wide range of qualitative data, including interview transcripts, support tickets, usability test results, survey responses, and document analysis, transforming them into rich, actionable insights at lightning speed. Dovetail’s AI-powered chat interface enables teams to ask questions and get instant, cited answers from customer data, fostering data-driven decision-making. The platform integrates smoothly with collaboration tools like Slack and Microsoft Teams, ensuring that customer feedback is woven into everyday workflows. It also includes a recruitment feature, allowing teams to find and manage research participants from a pool of over 3 million verified consumers and professionals. Trusted by some of the world’s most innovative companies including Amazon, Atlassian, and Okta, Dovetail has proven ROI benefits—delivering over 200% return with payback in under six months. The platform supports a variety of roles such as product managers, UX researchers, designers, marketers, and customer success teams, making it versatile for enterprise-wide adoption. Dovetail continuously organizes feedback from disparate channels, alerts teams to emerging themes, and tracks trends over time, helping businesses stay close to their customers’ needs. Its enterprise-grade security and compliance features ensure data privacy and reliability. By simplifying the process of capturing and analyzing customer intelligence, Dovetail accelerates innovation and drives superior user experiences.

Media

No images available

Media

Integrations Supported

ActiveScale
Airtable
Asana
Dropbox
Evernote
Feefo
Freshdesk
Gmail
Google Analytics
IdoSell
Jira
Jira Work Management
Magellan AI
Slack
Surfside
Trello
Wufoo
X (Twitter)
Zapier

Integrations Supported

ActiveScale
Airtable
Asana
Dropbox
Evernote
Feefo
Freshdesk
Gmail
Google Analytics
IdoSell
Jira
Jira Work Management
Magellan AI
Slack
Surfside
Trello
Wufoo
X (Twitter)
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$29/user/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bertelsmann

Date Founded

1978

Company Location

Germany

Company Website

www.arvato-systems.de/portfolio/loesungen/digital-commerce/aroma-unified-commerce

Company Facts

Organization Name

Dovetail Research

Date Founded

2017

Company Location

Australia

Company Website

dovetail.com

Categories and Features

Order Management

Back Order Management
Catalog Management
Inventory Management
Order Entry
Order Fulfillment
Order Tracking
Recurring Orders
Returns Management
Shipping Management
Special Order Management

Categories and Features

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Insight Engines

AI / Machine Learning
Augmented Analytics
Data Aggregation
Data Classification
Data Extraction
Data Source Connectors
Full Text Search
Intent Recognition
Multiple Data Sources
Search / Filter
Sentiment Analysis

Qualitative Data Analysis

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

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