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What is data studio for amazon?

Our platform simplifies the process of accessing and backing up Amazon advertising data through data studio reports. By seamlessly integrating with your vendor and seller central accounts, you can evaluate the effectiveness of a merchant’s advertising efforts and directly link your information to your business intelligence software for comprehensive reporting. With a user-friendly sign-on process, you can effortlessly connect to your Amazon accounts by entering and managing your seller and vendor central credentials to import all relevant data. You have the flexibility to retain and store this information for as long as you wish. The account manager feature was specifically designed to facilitate agencies in accessing data for all brands they manage through a single connection and interface. Additionally, our platform enables you to quickly add brands and verify their credentials, expediting your access to essential data needed for reporting. Here, you can view all your Amazon advertising campaign data across all brands in one convenient location, ensuring you have the insights you need at your fingertips. This streamlined approach empowers you to make informed decisions based on comprehensive analytics.

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) acts as a secure and privacy-focused clean room solution in the cloud, allowing advertisers to analyze data and build audiences through pseudonymized signals sourced from Amazon Ads and other channels. By merging various signals from different Amazon services, advertisers can conduct flexible inquiries within a secure framework that emphasizes user privacy. Consequently, AMC enables advertisers to utilize personalized insights and specialized audiences to refine their campaign strategies, boost direct marketing initiatives, and make well-informed business decisions. Users can generate customized audience lists by leveraging data from interaction logs, conversion events, and segment information, among other sources. Additionally, the audiences formed within AMC can be easily activated using Amazon DSP. This platform offers deep insights into consumer shopping behaviors across Amazon Ads media and channels, while also measuring the success of advertising efforts on and off the Amazon platform. Ultimately, AMC equips advertisers with essential tools to optimize their marketing strategies effectively. Through its innovative features, AMC not only enhances audience targeting but also ensures that advertisers remain compliant with privacy standards.

Media

Media

Integrations Supported

Amazon
ACCOUNTS
Google Data Studio
Microsoft Power BI
Tableau

Integrations Supported

Amazon
Accenture Cloud Retail Execution
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Hector
Kuudo
LiveRamp
Pacvue
Revive
Treasure Data

API Availability

API Availability

Has API

Pricing Information

$300 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Mixshift

Date Founded

2016

Company Location

United States

Company Website

mixshift.io/products/data-studio/

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Categories and Features

Advertising Agency

Campaign Management

Amazon Seller Tools

Analytics / Reporting
Campaign Management
Customer Data Management
Sales Tracking / Analysis
Trend Analysis

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

eCommerce

Inventory Management

eCommerce Tools

Not specified

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Data Clean Room

Not specified

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