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What is dunnhumby Sphere?

Dunnhumby Sphere has been developed to help retailers transform their media advertising strategies, with a focus on maximizing revenue and enhancing scalability. This all-encompassing platform significantly simplifies the intricacies of retail media management while also reducing expenses. By utilizing dunnhumby Sphere, your advertising partners will benefit from a cutting-edge omnichannel solution that enhances the shopping experience for consumers. It enables considerable improvements in operations and fosters connected customer interactions through comprehensive planning, booking, and execution across both broad and personalized channels. Moreover, it provides easy access to AI-driven audience insights that allow you to predict customer buying behaviors and connect with high-intent shoppers just as they are poised to make a purchase. The implementation of standardized measurement KPIs across different channels allows for a true assessment of the impact of advertising campaigns on sales, customer loyalty, and overall satisfaction over time. By capitalizing on these insights, retailers can effectively refine their advertising strategies to cultivate stronger customer connections and drive sustained growth. Ultimately, dunnhumby Sphere empowers retailers to create a more engaging and effective advertising ecosystem that benefits both the brands and their customers.

What is Roundel?

At Roundel, we prioritize establishing significant relationships as the cornerstone of our methodology; by utilizing our deep understanding of the Target guest and encouraging collaboration, we design media experiences that allow everyone to savor the joy in everyday occurrences. This strategy enables brands to forge effective connections with a wide array of audiences. Our extensive knowledge of the target guest equips us to present your brand to our community in thoughtful, cooperative, and impactful ways. The benefits go beyond simply increasing sales; they nurture deeper relationships with the individuals essential to your success. To genuinely connect with the lives of our target guests, it is crucial to first grasp their needs and preferences. With this insight, we develop solutions that are not only human-centered but also elevate expectations in delightful ways. Additionally, we engage with guests actively searching on Google by employing retail-focused ad formats, such as shopping ads, which boost product visibility on search engine results pages and enhance the overall customer journey. In our pursuit of transforming how brands interact with consumers, we aim to create memorable experiences that build loyalty and trust, ultimately reshaping the landscape of brand engagement. As we continue to innovate, our commitment to understanding and serving our community remains unwavering.

Media

Media

Integrations Supported

Integrations Supported

ChannelAdvisor
CitrusAd
CommerceIQ
Criteo
Facebook Ads
Flywheel
Google Ads
Instagram Ads
Intentwise
Marin Software
Meta Ads
Pacvue
Perpetua
Pinterest Ads
Skai
Snapchat Ads
TikTok Ads
YouTube Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

dunnhumby

Company Location

United Kingdom

Company Website

www.dunnhumby.com/retailers/retail-media/dunnhumby-sphere/

Company Facts

Organization Name

Roundel

Company Location

United States

Company Website

roundel.com

Categories and Features

Retail Media Networks

Not specified

Categories and Features

Retail Media Networks

Not specified

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