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What is gemiusHeatMap?

Improving your website's design is essential for enabling visitors to find what they are looking for or to uncover your highlighted products with ease. To enhance your website's conversion rates, it is advantageous to examine conversion patterns relative to different times of the day and week. By delivering relevant content and tracking click data, you can optimize links to your products and pinpoint any unexpected spikes in product interest. Furthermore, adjusting the length and format of your pages in accordance with user interactions is vital. Identifying the optimal locations for advertisements and call-to-action prompts is crucial, as the insights derived from these approaches can significantly elevate conversion rates. Employing tools like Gemius HeatMap can facilitate this process by analyzing visitor interactions such as clicks and scrolling, while also producing a variety of reports including LinkMap, ClickMap, ScrollMap, and assessments of article and author effectiveness, along with data on traffic sources and social media involvement. Ultimately, creating a user-centric and streamlined website experience will enhance visitor satisfaction and drive up conversion rates. By embracing these tactics, you can cultivate a more captivating environment that thoroughly addresses the preferences and requirements of your audience, thereby fostering loyalty and encouraging repeat visits.

What is Hotjar?

Achieve a more profound understanding of your website's user experience without becoming inundated with excessive data. Unlike conventional web analytics tools that primarily concentrate on traffic statistics, they often overlook the genuine actions taken by users—this is where Hotjar proves invaluable. By tracking essential metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC), you can gain a more accurate picture of user sentiment. Eliminate guesswork by leveraging Session Recordings to see how users engage with your site, which helps you relate to their difficulties. Analyzing user interactions and asking pertinent questions at key moments can significantly boost engagement levels. Hotjar easily integrates with many popular platforms, simplifying the visualization of user behaviors. This visual display of clicks, taps, and scrolling patterns offers critical insights into what motivates users and their preferences. Moreover, observing actual visitor interactions through recordings allows you to pinpoint specific areas that need enhancement, enabling you to better meet your audience's expectations. In the end, Hotjar equips you with the tools necessary to foster a more user-focused experience, ultimately leading to improved satisfaction and loyalty.

Media

Media

Integrations Supported

Commanders Act
Convert Experiences
CookieYes
Instapage
Nekton.ai
Out Of The Blue
Parsey
QuickSilk
Remarkable Commerce
Rippling
Segment
Spree Commerce
Stackreaction
Teamstack
VENMATE
VEVS Car Rental Software
Versoly
Visually
Webflow
Zaraz

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Gemius

Date Founded

1999

Company Location

Poland

Company Website

heatmap.gemius.com/en/

Company Facts

Organization Name

Hotjar

Date Founded

2014

Company Location

Malta

Company Website

www.hotjar.com

Categories and Features

Heatmap

Not specified

Categories and Features

Customer Experience

Analytics
Dashboard
Feedback Management
Sentiment Analysis
Survey Management

Customer Feedback

Alerts / Notifications
Behavior Analytics
Screenshot / Screen Capture
User Testing Tools
Video Feedback
Website Feedback

Customer Journey Mapping Tools

Behavioral Analytics
Surveys & Feedback

Customer Retention

Not specified

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Website Analytics

Marketing Analytics

Customer Journey Mapping
Dashboard
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Survey

Custom Survey URLs
Data Analysis Tools
Mobile Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic

Usability Testing

Not specified

User Research

Not specified

UX

For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys
User Research

Visual Feedback

Not specified

Web Analytics

Form Analytics
User Interaction Tracking

Website Optimization Tools

Performance Metrics
Problem Area Alerts

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