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What is gemiusHeatMap?

Improving your website's design is essential for enabling visitors to find what they are looking for or to uncover your highlighted products with ease. To enhance your website's conversion rates, it is advantageous to examine conversion patterns relative to different times of the day and week. By delivering relevant content and tracking click data, you can optimize links to your products and pinpoint any unexpected spikes in product interest. Furthermore, adjusting the length and format of your pages in accordance with user interactions is vital. Identifying the optimal locations for advertisements and call-to-action prompts is crucial, as the insights derived from these approaches can significantly elevate conversion rates. Employing tools like Gemius HeatMap can facilitate this process by analyzing visitor interactions such as clicks and scrolling, while also producing a variety of reports including LinkMap, ClickMap, ScrollMap, and assessments of article and author effectiveness, along with data on traffic sources and social media involvement. Ultimately, creating a user-centric and streamlined website experience will enhance visitor satisfaction and drive up conversion rates. By embracing these tactics, you can cultivate a more captivating environment that thoroughly addresses the preferences and requirements of your audience, thereby fostering loyalty and encouraging repeat visits.

What is Opti-Behavior?

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

Media

Media

Integrations Supported

Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Elementor
Forminator
Gravity Forms
Hummingbird
IdoSell
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPBakery
WPForms
WooCommerce
WordPress

Integrations Supported

Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Elementor
Forminator
Gravity Forms
Hummingbird
IdoSell
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPBakery
WPForms
WooCommerce
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Gemius

Date Founded

1999

Company Location

Poland

Company Website

heatmap.gemius.com/en/

Company Facts

Organization Name

OptiUser

Date Founded

2026

Company Location

France

Company Website

optiuser.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Popular Alternatives

Popular Alternatives