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What is Luna?

ironSource Luna stands out as the pioneering cross-channel application marketing platform that features automated creative production. Its primary offerings empower app marketing teams, regardless of their size or sector, to generate data-driven interactive creatives on a large scale, disseminate them across prominent marketing channels, and enhance their effectiveness using extensive analytics and automation tools, all centralized in a single platform. By integrating the functionalities of Luna Labs and Bidalgo, both of which ironSource acquired in 2021, Luna provides a comprehensive solution for modern app marketers. This integration streamlines the creative process and facilitates better decision-making based on real-time insights.

What is Alta?

Alta is a cutting-edge platform that utilizes data-driven AI to enhance the capabilities of sales, marketing, and RevOps teams in automating, optimizing, and scaling their go-to-market approaches. It boasts an array of specialized AI agents—such as Katie for outbound outreach, Alex who handles calls and lead qualification, and Luna dedicated to revenue operations and insights—allowing Alta to integrate effortlessly with CRM, ERP, billing, and engagement tools. By processing information from over 50 data sources, it supports ongoing pipeline growth, outreach efforts, lead qualification, and performance monitoring at all hours. The platform excels at identifying high-intent prospects and personalizing outreach across various channels, including email, LinkedIn, and phone, while also effectively managing meeting scheduling and providing real-time system updates. In addition, Alta offers valuable dashboards and alerts that track performance metrics, highlight revenue losses, assess campaign ROI, and provide other strategic insights. With its compatibility with numerous CRMs like Salesforce and HubSpot, alongside billing platforms and collaboration tools, it gives leadership a unified view of revenue data, forecasts, and operational execution from a single interface. This comprehensive integration not only enhances decision-making but also propels overall business growth, ensuring teams can adapt swiftly to market changes. Ultimately, Alta positions organizations at the forefront of innovation in sales and marketing strategies.

Media

Media

Integrations Supported

Adobe Marketo Engage
Chargebee
Facebook
Gmail
Gong
Google Analytics
HubSpot CRM
Jira
LinkedIn
Looker
Mailchimp
Metabase
Mixpanel
Outreach
QuickBooks Online
ServiceNow
UpLead
Workday HCM
Zendesk
ZoomInfo

Integrations Supported

Adobe Marketo Engage
Chargebee
Facebook
Gmail
Gong
Google Analytics
HubSpot CRM
Jira
LinkedIn
Looker
Mailchimp
Metabase
Mixpanel
Outreach
QuickBooks Online
ServiceNow
UpLead
Workday HCM
Zendesk
ZoomInfo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ironSource Luna

Date Founded

2010

Company Location

Israel

Company Website

luna.is.com

Company Facts

Organization Name

Alta

Date Founded

2023

Company Location

Israel

Company Website

www.altahq.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

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