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What is Sales Layer?

Sales Layer is a Product Information Management (PIM) platform designed for marketing and ecommerce teams that need to manage product content at scale without added complexity. It centralizes all product data in one intuitive platform, built for daily use by business teams. Users can easily edit, enrich, and distribute product content across every channel no IT involvement required. With built-in tools for bulk editing, data validation, and localization, Sales Layer improves accuracy, eliminates manual errors, and ensures product content is tailored to every market. The platform also supports digital asset management, variant configuration, and channel-specific customization making it ideal for multichannel distribution strategies. Fast to deploy and easy to adopt, Sales Layer enables teams to scale effortlessly as catalogs grow or new regions are added. With dedicated support and a user-friendly interface, businesses can deliver a consistent, high-quality product experience across all platforms saving time, reducing operational friction, and accelerating go-to-market execution.

What is feedoptimise?

Feedoptimise is a product feed management and optimization platform built for online retailers and agencies that need full control over how their product data appears across marketing channels. The platform imports your catalog from sources such as Shopify, Magento, WooCommerce and Salesforce, or directly from a website crawl, then lets you shape that data and publish it to over 3500 channels worldwide, including Google Shopping, Microsoft Shopping, Meta catalogs, TikTok, Amazon, eBay, affiliate networks and comparison shopping engines. You can start from hundreds of ready-made channel templates or define your own feed specification in any format, and deliver it through HTTPS, FTP, SFTP, API and other methods. What sets Feedoptimise apart is the optimization layer that sits between your store and each channel. Rule-based modifiers and generative AI let you rewrite titles and descriptions, map products to a channel's category taxonomy, fill in missing attributes and extract details such as color from images. A flexible filtration system removes products that do not meet a channel's requirements, and an item-centric reporting engine tracks performance at the product level so you can apply dynamic labels and refine your rules based on real results. Built-in A/B testing helps you confirm which titles and attributes actually sell. The platform scales from small stores to enterprises handling millions of items across hundreds of feeds and multiple countries. You can manage everything yourself through a clean visual interface, or hand day-to-day operation to the Feedoptimise team, who set up rules and automation, monitor your feeds and support new requirements as they come up. It works with any shopping cart, whether commercial, open source or custom built, and supports any shopping or affiliate channel. Feedoptimise has been trusted by hundreds of retailers and agencies since 2011 and offers a 7 day free trial.

Media

Media

Integrations Supported

BigCommerce
Magento
PrestaShop
Shopify
WooCommerce
Awin
Bing
CS-Cart Store Builder
Facebook
Google Ads
Google Shopping
Kelkoo Group
Microsoft Excel
OnBuy
Rakuten
Salesforce
Squarespace
TikTok
Wix
WordPress

Integrations Supported

BigCommerce
Magento
PrestaShop
Shopify
WooCommerce
Awin
Bing
CS-Cart Store Builder
Facebook
Google Ads
Google Shopping
Kelkoo Group
Microsoft Excel
OnBuy
Rakuten
Salesforce
Squarespace
TikTok
Wix
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month
Customized to your requirements so you will only pay for exactly what you need.
Free Version
Free Trial Offered?

Pricing Information

$59 per month
Transparent pay-per-use pricing that scales with your catalog: a fixed account retainer plus a per-tier charge for each source and feed. Plans start at $59 per month (up to 1000 items) and scale to millions, with the same full feature set on every tier. No contract, unlimited seats, and a fully featured 7-day free trial with no credit card required.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sales Layer

Date Founded

2013

Company Location

United States

Company Website

saleslayer.com

Company Facts

Organization Name

Feedoptimise

Date Founded

2011

Company Location

United Kingdom

Company Website

www.feedoptimise.com

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

PIM

Content Syndication
Data Modeling
Data Quality Control
Digital Asset Management
Documentation Management
Master Record Management
Version Control

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Product Comparison
Search

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

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