SenseIP vs. IdeaSwipe

senseIP is a revolutionary AI-based platform designed to simplify patent research, drafting, filing, and management. It empowers inventors—whether individuals, startups, or corporations—to file robust patents with ease and at a fraction of the cost of traditional legal services. Using AI trained on over 100 million patents, senseIP offers efficient prior art searches, error-free drafting, and quick filing, providing a seamless process from idea to intellectual property protection. With senseIP, inventors can complete the entire patent process for a flat fee, saving significant time and money.

The early stages of the innovation funnel are particularly vulnerable to the loss of valuable ideas. Without a robust and systematic screening process, many potentially groundbreaking concepts fail to progress through the funnel. IdeaSwipe, a cutting-edge technology platform developed by Unilever, harnesses principles of behavioral economics and has assessed over 10,000 ideas across more than 40 different markets. This mobile-focused, interactive tool has revitalized innovation funnels by presenting engaging and significant ideas. Built for adaptability, IdeaSwipe can handle various scenarios, whether assessing five ideas or fifty, and is effective in both single-market tests and multi-region evaluations; results can emerge in as little as a week or even sooner. Unlike traditional research methodologies that prioritize rational decision-making and analytical reasoning, IdeaSwipe utilizes inquiries rooted in behavioral economics that encourage consumers to tap into both their instincts and critical reasoning when providing feedback. This dual methodology not only improves comprehension of consumer preferences but also cultivates a more profound connection with the ideas under consideration, ultimately leading to a more successful innovation process.