What is Copilot Checkout?
Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.
Integrations
Similar Software to Copilot Checkout
Expedience Software
TRANSFORM YOUR PROPOSALS & RFP RESPONSE PROCESS
Efficiency, Consistency, and Accuracy—All Within Microsoft Word
Elevate your business proposals, RFP responses, and Statements of Work (SOWs) with Expedience—your all-in-one solution for speed, consistency, and absolute accuracy, seamlessly integrated right into Microsoft Word. Say goodbye to tedious workflows and hello to flawless, professional documents every time.
POWER OF MICROSOFT, UNLOCKED
• Copilot Generative AI: Harness cutting-edge AI to generate content intelligently and effortlessly.
• Excel Data Integration: Instantly pull in data from your spreadsheets for fast, error-free proposals.
• Realtime Collaboration: Work together within Word, anywhere, anytime—no toggling between platforms.
• Corporate Branding: Guarantee your brand is front and center, every single time.
INSTANT, SELF-SERVICE SALES DOCS
Build proposals, sales documents, and SOWs with just a few clicks—even directly from Excel. Expedience automates Microsoft Word templates to bring guidance to sales teams ensuring the correct items are included on every proposal.
CONTENT YOU CAN COUNT ON
Access a library of carefully curated, branded, and pre-approved content—all ready for use inside Microsoft Word. Expedience ensures your team never has to waste time proofing or second-guessing your messaging.
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Shopify
Shopify is a leading global commerce platform that empowers millions of merchants—from solo entrepreneurs to major enterprises—to create, customize, and manage seamless online and offline shopping experiences. It offers a wide range of features including an intuitive website and online store builder, mobile apps for managing sales on the go, and multi-channel selling across websites, social media, marketplaces, wholesale, and physical retail locations. Shopify simplifies payment acceptance through its optimized, secure checkout, trusted by over 150 million high-intent shoppers worldwide. The platform includes marketing tools such as social integrations, customer chat, email campaigns, and advanced analytics to help businesses attract and retain customers. Shopify’s extensive app store features more than 13,000 third-party apps, enabling merchants to add specialized functionalities effortlessly. Developers have access to powerful APIs and frameworks like Hydrogen for building custom storefronts and experiences. Shopify’s infrastructure is designed for speed and reliability, with 50-millisecond latency to shoppers globally, ensuring exceptional performance even during peak demand. The platform continuously evolves with biannual Shopify Editions delivering hundreds of new features and upgrades. Shopify Capital offers financing to help merchants scale inventory and marketing efforts without equity loss. Ultimately, Shopify provides an end-to-end commerce solution that supports businesses at every stage of growth with innovation, flexibility, and global reach.
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SmartBot
SmartBot represents an advanced chatbot solution driven by artificial intelligence, designed specifically for Shopify merchants to improve customer support, increase conversion rates, and simplify post-purchase tasks. It complies with the performance benchmarks and value expectations set by Shopify. The platform is equipped with context-sensitive replies tailored to the store's inventory, including products, pages, orders, and policies, allowing it to effectively address customer questions, track orders, handle returns and exchanges, recommend products, and provide personalized assistance 24/7. In addition, SmartBot features customizable chat widgets for branding purposes, supports a variety of languages, facilitates seamless transitions to live agents when needed, and integrates effortlessly with Shopify, requiring minimal coding expertise. Retailers recognize the immense advantages of SmartBot, as it reduces the strain of manual customer service, accelerates response times, and drives sales through strategic upselling, personalized recommendations, and high-quality service. The automation and customization offered by SmartBot significantly enhance the shopping experience, resulting in greater satisfaction for both customers and merchants. As a result, many businesses are adopting SmartBot to elevate their e-commerce operations and foster stronger customer relationships.
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ChatWILL
ChatWILL serves as a sophisticated live chat assistant tailored for Shopify merchants, facilitating seamless interaction with website visitors while addressing inquiries and boosting conversion rates via automated dialogues and round-the-clock support. Its integration with Shopify enables the chatbot to swiftly access details from product catalogs, order histories, shipping statuses, and inventory levels, ensuring customers receive accurate information regarding products, orders, returns, and other questions without requiring manual assistance, which effectively reduces the number of support tickets and frees teams from repetitive inquiries. In addition to handling FAQs, ChatWILL can recommend products to customers, provide automatic order tracking, and share real-time shipping updates, all while supporting multiple languages and maintaining a natural tone that aligns with the brand. Moreover, the assistant can be personalized to reflect the store's appearance through customizable colors, logos, and greeting messages, creating a unified shopping experience for users. With its diverse features, ChatWILL not only improves customer satisfaction but also optimizes operational efficiency for Shopify merchants, making it an invaluable tool for enhancing their online presence and engagement with customers. Ultimately, this innovative assistant ensures that merchants can focus on growing their business while providing top-notch service to their clientele.
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Screenshots and Video
Company Facts
Company Name:
Microsoft
Date Founded:
1975
Company Location:
United States
Company Website:
about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English
