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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is ChatWILL?

ChatWILL serves as a sophisticated live chat assistant tailored for Shopify merchants, facilitating seamless interaction with website visitors while addressing inquiries and boosting conversion rates via automated dialogues and round-the-clock support. Its integration with Shopify enables the chatbot to swiftly access details from product catalogs, order histories, shipping statuses, and inventory levels, ensuring customers receive accurate information regarding products, orders, returns, and other questions without requiring manual assistance, which effectively reduces the number of support tickets and frees teams from repetitive inquiries. In addition to handling FAQs, ChatWILL can recommend products to customers, provide automatic order tracking, and share real-time shipping updates, all while supporting multiple languages and maintaining a natural tone that aligns with the brand. Moreover, the assistant can be personalized to reflect the store's appearance through customizable colors, logos, and greeting messages, creating a unified shopping experience for users. With its diverse features, ChatWILL not only improves customer satisfaction but also optimizes operational efficiency for Shopify merchants, making it an invaluable tool for enhancing their online presence and engagement with customers. Ultimately, this innovative assistant ensures that merchants can focus on growing their business while providing top-notch service to their clientele.

Media

Media

Integrations Supported

Shopify
CWILL
Microsoft Clarity
Microsoft Copilot
PayPal
Shopify Plus
Stripe

Integrations Supported

Shopify
CWILL
Microsoft Clarity
Microsoft Copilot
PayPal
Shopify Plus
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

CWILL

Date Founded

2014

Company Location

United States

Company Website

www.cwill.com/chatwill/

Categories and Features

Categories and Features

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

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CWILL