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What is Ecwid?

Ecwid by Lightspeed simplifies the process of incorporating an online store into any website or social media account. With a user base of hundreds of thousands of merchants across 175 countries, Ecwid provides all the necessary tools to connect with customers regardless of their location—be it in-person or via platforms like your website, Instagram, Facebook, Amazon, or Google Shopping. The platform offers a seamless point-of-sale system along with email marketing capabilities, enabling efficient management of marketing, sales, and inventory from virtually any location. Additionally, its dedicated mobile app ensures that business owners can stay connected and responsive to their customers at all times. This versatility makes Ecwid an invaluable asset for businesses looking to thrive in the digital marketplace.

Pricing

Price Starts At:
$5
Price Overview:
Starter - $5.00/mo
Venture - $30.00/mo
Business - $55.00/mo
Unlimited - $130.00/mo

Integrations

Screenshots and Video

60+ Theme Templates

60+ Theme Templates

Company Facts

Company Name:
Ecwid
Date Founded:
2009
Company Location:
United States
Company Website:
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
1-10
Target Organization Types
Small Business
Startup
Supported Languages
Dutch
English
French
German
Indonesian
Italian
Portuguese
Russian
Spanish

Ecwid Categories and Features

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Shopping Cart Software

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Refund Management
Returns Management
Shipping Management
Tax Management

More Ecwid Categories

  • Reviewer Name: Kristin G.
    Position: E-Commerce Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    With Ecwid expand your reach easily

    Date: Sep 10 2024
    Summary

    Ecwid is a solid choice for companies that want to expand their online presence efficiently and cost-effectively. Its ease of use and ability to integrate with multiple platforms make it a valuable tool for increasing sales and improving operations management.

    Positive

    The simplicity of its interface facilitates the day-to-day management of products, orders and inventory, which is crucial to maintaining an efficient operation. The ability to integrate Ecwid with multiple sales platforms, such as social media and online marketplaces, significantly expands our reach without duplicating efforts. In addition, the variety of payment and shipping options it offers allows us to customize the customer experience to suit their needs.

    Negative

    While the basic integration is straightforward, advanced functionality may require more in-depth technical knowledge.

    Read More...
  • Reviewer Name: Crystal J.
    Position: System Engineer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Efficient Solution for E-Commerce

    Date: Sep 13 2024
    Summary

    Ecwid is a solid option that offers ease of use and multi-channel integration, making it attractive. Ecwid provides a complete and efficient solution for managing an online store.

    Positive

    Ecwid is a versatile platform that made it easy to integrate our online stores into existing websites. I like its ease of use and the speed with which a store can be set up. In addition, the automatic product updates and real-time synchronization reduce the workload of the technical team, allowing them to focus on other critical areas of the business.

    Negative

    Integration with certain business management systems can be complicated, requiring additional time and resources to ensure a seamless connection.

    Read More...
  • Reviewer Name: Oluwatobiloba A.
    Position: Marketing specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    E-commerce gets better with Ecwid

    Date: Sep 13 2023
    Summary

    My experience have been delightful, I make sales from the store, get analysis on my email at month end. Ecwid makes everything easy.

    Positive

    With Ecwid I list my products in the virtual store, my customers easily check through and make purchases. Payment and delivery is very swift. Ecwid is easy to use and manoeuvre, does not require any high technical skill to get the store started. I only followed the simple instructions.

    Negative

    I wish Ecwid will have the payment options and process right on their own, not an external payment process method.

    Read More...
  • Reviewer Name: Jairo C.
    Position: Production Planning and Purchasing Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ecwid is the innovative platform that integrates solutions to develop e-commerce

    Date: Jul 23 2021
    Summary

    Through the use of Ecwid software we find the necessary tools to boost our business in a cloud-based e-commerce platform, allowing to sell or obtain payments through the application, and include the electronic store in a website and/or social network. The implementation of Ecwid is an excellent option for entrepreneurs, as well as for merchants and small and medium-sized businesses that are looking to expand their customer reach and boost their sales through a variety of e-commerce applications.

    Positive

    This application allows you to sell your products and get paid through your online store's website, through social networks such as Facebook and Instagram, and also from other large online commerce sites such as Amazon and Google Shopping. Unlike other e-commerce platforms Ecwid offers the great benefit of not charging commission for each sale, which is attractive for small merchants who want to progress and develop. Its API is highly intuitive and open source so it is customizable, this allows to improve the application by complementing it with other apps. Ecwid allows you to request and obtain a virtual point of sale for websites and social networks, with more than 50 payment gateways to offer all the tools for the favorable economic development of companies subscribed to its service.

    Negative

    Language is a limiting line for non-US or non-English speaking companies as Ecwid is only available in English. The customization of the online store requires a lot of time and some technical knowledge to get all the benefits that the application has to offer. The paid extensions of the software are the ones that provide the best tools and functions for an optimal performance, but each of them has an additional cost that is not so cheap.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Exceeds expectations

    Date: Oct 09 2020
    Summary

    So far we are really happy with Ecwid... it provides what we need for our small business at the moment. Hoping our business grows with Ecwid.

    Positive

    Customer support is amazing! Always resolved my issues in a timely manner whether by chat or email. Very satisfied especially with my lack of knowledge.

    Negative

    Me...I am the con. my lack of tech savvy! I do wish there were a glossary of terminology for us tech-challenged small business owners.

    Read More...
  • Reviewer Name: Dain H.
    Position: Owner
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic Product

    Date: Sep 07 2020
    Summary

    I find the value for money on this product to be amazing. For the basic functions needed by the bulk of the small e-commerce businesses it is perfect.
    The only thing they could improve on is adding paid Once off budget friendly add ons which cater for specific businesses.

    Positive

    Seamlessly plugs into my website as a part of the site.
    Easy to navigate
    Easy to use.
    Simple and clean
    Super easy to add products and create categories

    Negative

    A search function for the 100 units product would be nice.
    As a South African, additional customisation options work out expensive, but they are not absolutely necessary.

    Read More...
  • Reviewer Name: Bill B.
    Position: Webmaster
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    I love Ecwid

    Date: Nov 16 2020
    Summary

    Great online e-commerce shopping platform. Very easy to install and works well within the WordPress framework which I use as the basis for building my websites. Extremely user friendly on both sides of the e-commerce shopping experience.

    Positive

    Great storefront, really easy to install and get up and running. Lots of great features in the basic package. Very good customer feedback about the ease of use particularly with the older less tech-savvy customers.

    Negative

    I use it for all my online store builds now but because of this, I see a lot more of the Ecwid advertising wherever I'm online .. preaching to the converted. I do however feel that the pricing on the upgraded offering could be a little more cost-effective.

    Read More...
  • Reviewer Name: Martha B.
    Position: Director
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Platform

    Date: Aug 31 2020
    Summary

    Love it, even recommended to a friend who has started off with a free store. She is also a beginner and she is managing to find her way around.

    Positive

    Easy to set up a store, as a beginner, it was easy to set up a store. They're lovely store layouts. Love it!

    Negative

    The limitation on the Free plan, the fact that you can not accept Credit card payments on it. The email marketing feature that is only available when you upgrade to a much more expensive plan for a small business like mine, can not afford it.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Owner
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great and easy to use and set up

    Date: Sep 16 2020
    Summary

    Great. Customer service is great as well. ease of use along with multiple options for set up and display.

    Positive

    Easy to use. Easy to set up. Lots of options for everything. App works great as well. Customer service was fantastic to work with as well!

    Negative

    Payment options are a little limited. Would like a wider variety.

    Read More...
  • Reviewer Name: Olga W.
    Position: Tailor
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    I love my online shop.

    Date: Nov 08 2020
    Summary

    I love my commercial website. If I have a question, I always chat with consultants, and they are very helpful.

    Positive

    Ecwid web-platform perfect for small business and it is affordable and convenient. And also I like how it automatically charges location-based taxes.

    Negative

    I love that Ecwid has many different payments options.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Co owner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great experience

    Date: Nov 12 2020
    Summary

    Basically I explained most of it in pro field. We are happy with the platform and planing on using it as long as we will be offering our service.

    Positive

    It is easy to use and really gave us the all in one solution for going online. I had excellent experience with customer support. They provided me with custom codes that suited our vision better. Personally I really like the emails I am getting about theirs new blog posts where I find so many usefully info about marketing or specific details how to set up, that I haven't been aware of. Also the key factor for choosing this platform was that we began with free option where it didn't required entering card details, so we could easily explore if we really would need to upgrade. Eventually we upgraded our plan and never regret it.

    Negative

    Nothing that I am aware of. For now all was working fine and properly and we got even extra support.

    Read More...
  • Reviewer Name: Antonio F.
    Position: Photographer
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Brilliant e-commerce platform

    Date: Oct 19 2020
    Summary

    I'm satisfied with Ecwid so far, it offers me a powerful platform at a convenient price. Ease of use is a big plus.

    Positive

    - Ease of use
    - Convenient Android app
    - Ability to use custom promo codes
    - Professional looking templates

    Negative

    Product bulk editing options are somewhat limited.

    Read More...
  • Reviewer Name: Glen S.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Ecwid online shop - WordPress plugin

    Date: Oct 19 2020
    Summary

    Great solution for new shops. It allows an owner to "test the water" with a functional online shop for free (up to 10 products) without having to commit funds from an endeavour that's not yet generating an income. Awesome platform, built to grow with you.

    Positive

    Extremely straightforward and easy to use.
    Free to get started.
    Excellent features.
    Seamless payment gateway integration for the South African market.

    Negative

    A minor irritation is not being able to default the display to the lowest cost shipping option on the shopping bag estimate (before the address is inputted for actual calculation).

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: Less than 6 months
    Uses the product: Yearly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The absolute worst online shop ever.

    Updated: Jul 16 2020
    Summary

    I really don't understand how Ecwid can be a shop system for so long and have such a bad reputation, when it comes to SEO. Nowadays, if you have a page speed score of 10/100 (page speed insights), your business will suffer.

    In other words, Ecwid will make your business suffer.

    Positive

    It is quite easy to use and you'll have an online shop quite fast.
    It is also easy to manage products.

    Negative

    The page speed is very slow and you'll get ignored as soon as you point this out.

    Only those who don't know anything about SEO will be fooled by this shop system.

    Read More...
  • Reviewer Name: Carrol S.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great site to use. Recommended!

    Date: Nov 16 2020
    Summary

    Overall happy with the site and have/would recommend to anyone thinking of starting a business. Is so easy to follow and even not so computer savvy people would be able to easily use Ecwid for their website. I’d definitely recommend paying yearly and go for the highest product listing option you can afford.

    Positive

    Easy navigation.
    Great tips in emails how to improve business.
    Always adding new functions most recently ribbons which is great when adding new products.

    Negative

    Nothing negative to say at all about using Ecwid.

    Read More...
  • Reviewer Name: Craig C.
    Position: Founder
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The Next Generation of Ecommerce!

    Date: Sep 14 2020
    Summary

    Having been an ecommerce solutions provider for 20+ years, I specialize in the online shopping customer experience. I've helped develop an ecommerce solutions and have used many others including WooCommerce and Magento.

    I was drawn to ECWID as an ecommerce solution was needed to plug into an existing site that would help deliver the 'Curbside Pickup' need. Since all my installations will not change site providers just for ecommerce, ECWID is the perfect solution! I look forward to helping ECWID continue its development.

    Positive

    Love!:
    -Ability to plug ECWID into ANY site
    -The customer purchase experience provided by ECWID is TOP NOTCH! I love the messaging automation...this rivals the Amazon experience
    -Catalog import (sans additional images availability)
    -Customer support (Wow!)
    -Sales support..Jasmin has been very accommodating in helping us evaluate ECWID's solution. I hope to be an enterprise partner for ECWID)

    Negative

    -No additional (product) images integration into the existing catalog import functionality. ECWID asks to use a 3rd party file import program or use APIs. Since the main product image is part of the catalog import datafeed, how difficult is it to add additional image attributes? Remember, consumer research shows that consumers need an AVERAGE of 4 product images to make a purchasing decision...1 product image is not sufficient.

    Read More...
  • Reviewer Name: John Paul S.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic

    Date: Nov 09 2020
    Summary

    Very happy. It is very easy to list products and edit them. The end product looks very professional.

    Positive

    I used Ecwid to set up my online store during lockdown. The process was very easy and the end results are stunning. I couldn't be happier. I would definitely recommend to anybody.

    Negative

    Listing products is very easy, but it's not so easy changing content elsewhere on the website.

    Read More...
  • Reviewer Name: Jesse C.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Uncommon courtesy

    Date: Sep 23 2020
    Summary

    When my storefront was closed due to covid, I had no income & was lost. While I tried to figure out our next move, ECWID offered me 2 (two) months w/o payment. While it hasn't work out for us, ECWID was kind enough to give us this courtesy, for which we are appreciative.

    Positive

    The company has allowed me to try to recover my business after a covid closure. They allowed me some extra time on my account.

    Negative

    I wanted to write a nice simple review, but their software required me to type WAY more than I really felt like.

    Read More...
  • Reviewer Name: Vicky F.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Love it

    Date: Oct 12 2020
    Summary

    Brilliant and great customer service. I would highly recommend to any business especially those of a small business capacity.

    Positive

    I love how easy it is to set up your own functioning website via Ecwid. It’s been so much easier to handle incoming sales for my craft business.

    Negative

    I haven’t found anything yet that I dislike. It’s been excellent.

    Read More...
  • Reviewer Name: Punit R.
    Position: Software engineer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Endless E-commerce platform

    Updated: Aug 19 2020
    Summary

    It's a great free e-commerce platform where we can sell products anywhere. It allows you to sell across every major platform and easy to manage from a single dashboard. It gives the freedom to customize the store and manage orders. It helps me to grow my business faster.

    Positive

    1. It's free software as a service tool.
    2. Easy to set up the store.
    3. Integrated with a giant marketplace like eBay and Amazon.
    4. Works excellent with major content management system like WordPress.
    5. Ability to sell goods anywhere.

    Negative

    1. No rewarding options for customers.
    2. The Freemium plan has limitations for 10 items only.
    3- There is no section to add a coupon or promotional code option for customers.

    Read More...
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