Ipsos Retail Performance Reviews

MRI-Simmons is recognized as a leading provider of insightful data regarding American consumers, offering comprehensive information on their habits, preferences, and media usage trends. This platform for consumer insights and activation is instrumental in shaping marketing approaches while making data utilization straightforward to improve business results. Featuring intuitive navigation, interactive visualizations for compelling storytelling, and collaborative reporting tools, MRI-Simmons facilitates teamwork and information sharing among users. It places power in the hands of its users through self-service activation, allowing for precise audience targeting across various data management systems, demand-side platforms, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons employs a nationally representative survey to reveal essential insights into consumer preferences and behaviors. By implementing address-based probabilistic sampling, it monitors real individuals who are randomly selected to accurately represent the U.S. population, ensuring the insights obtained are both reliable and reflective of the consumer landscape. This robust methodological approach not only bolsters the credibility of the findings but also enables businesses to craft their strategies with greater precision in order to better address consumer demands. Ultimately, MRI-Simmons plays a critical role in helping organizations make informed decisions that resonate with their target audiences.

Introducing intelligent, effective, and discreet People Counters and Analytics for the physical world. Our innovative solution simplifies the process of deploying, capturing, analyzing, and reporting the foot traffic within any given location. Additionally, we offer the option to monitor and report occupancy levels in real-time. We support a variety of sectors, including Retail, Education, Gaming, Religious Institutions, Corporate Offices, and more, helping them to understand and respond to their visitor trends. For retailers, we provide a tailored package designed to evaluate traffic performance, encompassing metrics such as conversion rates and service quality. Our seamless integrations facilitate the combination of point-of-sale data with staffing information. Moreover, the Retail Equation simulator allows users to experiment with different scenarios to boost sales and serves as a valuable educational resource to comprehend the interplay between traffic, staffing, conversion rates, and service excellence. By leveraging these insights, businesses can make informed decisions to optimize their operations.

Since 1994, we have led the way in people counting technology, amassing valuable expertise and solutions across various sectors such as retail, public services, education, and transportation. Our extensive selection of footfall counters meets diverse requirements, ranging from economical beam counters to sophisticated overhead thermal time-of-flight systems and video solutions, all enhanced by our comprehensive software and reporting tools that provide meaningful insights for our clients. We excel in assisting organizations in accurately gathering data concerning foot traffic, site occupancy, office space utilization, and desk monitoring. Each solution we develop is customized to fit your unique needs, and we take pride in delivering ongoing personalized support and technical consulting. Our proficient technical team, which includes both software and hardware specialists, ensures that a wealth of industry knowledge is embedded in every solution we offer. Additionally, our dedicated Commercial and Support teams continually work to enhance our offerings, enabling us to better address the diverse requirements of our clientele, which solidifies our dedication to exceptional service. By adopting an innovative approach and embracing a customer-focused philosophy, we empower organizations with the crucial data they need to make well-informed decisions that drive success and growth. Our commitment to staying ahead in technology ensures that we will continue to meet the evolving challenges of the future.