What is Klaviyo?
Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner.
The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.
Pricing
Access the full Klaviyo platform plus exclusive AI-powered features and 24/7 support for as little as $20/month.
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Company Facts
Product Details
Product Details
Klaviyo Categories and Features
eCommerce Marketing Software
SMS Marketing Software
Enhance your revenue and foster connections through compliant two-way SMS communication. Effortlessly generate data-driven segments in mere moments, streamline conversational processes, and tailor experiences using integrated profiles. Expand your subscriber lists through intelligent, targeted forms while ensuring high deliverability with a dedicated center. Accurately link sales to your email and mobile efforts. Reach audiences worldwide across more than 20 countries and seamlessly coordinate SMS campaigns with email, WhatsApp, and push notifications from a single platform. Leverage AI for assistance with crafting messages, conducting tests, and optimizing your audience engagement.
Personalization Software
Create authentic 1:1 interactions by selecting content, products, channels, and timing tailored for each individual. Klaviyo's integrated profile merges data on browsing behavior, purchase history, customer service interactions, and consent, enabling the creation of accurate segments and personalized communications. Leverage predictive analytics such as customer lifetime value, risk of churn, and anticipated order dates, along with AI-driven suggestions to customize every engagement. Personalization is inherently built into email, SMS/RCS, WhatsApp, mobile applications, and websites—eliminating the need for an external customer data platform or overnight data synchronization.
Mobile Marketing Software
Retain your app audience by utilizing push notifications, in-app messaging, and synchronized user journeys—all driven by integrated data. Achieve accurate targeting through real-time segmentation and predictive insights; customize your creatives and calls to action; and initiate communications based on user interactions. Oversee unobtrusive push notifications for background updates and align mobile efforts with email, SMS, and WhatsApp to create a seamless experience. Create efficiently with a user-friendly editor and pre-designed templates; assess effectiveness using comprehensive reporting linked to revenue.
Marketing Automation Software
Streamline your entire process with automated multi-channel workflows that respond to real-time events such as website interactions, purchases, subscription modifications, and beyond. Marketing Agent leverages artificial intelligence to develop your email marketing approach, generates content, and ensures your schedule is consistently booked. Activate messages across various channels, automatically test different versions, and utilize predictive analytics to optimize timing, reduce churn, and determine the next best steps. Oversee everything from a single dashboard with consolidated profiles, ensuring that every automation remains precise, consistent with your brand, and focused on performance.
Marketing Attribution Software
Discover the true factors influencing your revenue through adaptable, multi-channel attribution. Tailor your lookback periods, interaction points, and filtering options, while also being able to implement changes retrospectively for consistent comparisons. Combine last-click or multi-touch attribution with comprehensive portfolio dashboards, cohort analysis, funnel insights, and performance benchmarks. Gain a holistic view of your performance across platforms like email, SMS/RCS, WhatsApp, and push notifications, and leverage insights for actionable strategies, including testing, expert recommendations, and AI-driven enhancements.
Marketing Software
Klaviyo stands out as an AI-driven customer relationship management (CRM) platform designed specifically for B2C brands, seamlessly bringing together marketing, customer service, analytics, and data management to facilitate rapid growth with minimal complexity. This comprehensive platform allows users to manage email, SMS/RCS, WhatsApp, mobile notifications, and on-site interactions all from a single interface. With access to real-time customer profiles and over 350 integrations, brands can achieve highly targeted segmentation and personalized experiences for each individual. The integrated K:AI agents are capable of transforming a simple URL into a complete marketing strategy, including ready-to-launch campaigns, and continuously refine them for optimal performance. Users can get started quickly using one of the 160+ pre-designed templates and more than 80 ready-made workflows, while tracking effectiveness through intuitive dashboards, testing, and performance benchmarks.
Email Template Design Software
Email Personalization Software
Move past generic mass messaging. Customize products, promotions, and content sections in real-time using detailed profile information, user browsing trends, and buying patterns. Leverage predictive analytics to determine optimal timing and frequency; utilize AI for crafting consistent messaging and compelling subject lines. Implement dynamic visibility features and adaptable content to enhance template versatility. Tailor every communication to the individual recipient and confirm effectiveness through A/B testing, deliverability assessments, and transparent revenue tracking.
Email Marketing Software
Boost instant sales and foster enduring customer loyalty through data-powered email marketing. Klaviyo combines a user-friendly editor and over 160 customizable templates with advanced real-time segmentation, predictive insights, and dynamic product listings. Enhance your email delivery with AI-driven reputation management, guided warming techniques, intelligent sending strategies, and optimized send times. Conduct rapid A/B testing, personalize content on a large scale, and track performance with revenue-focused reporting and benchmarks. Designed specifically for e-commerce applications and seamlessly integrated with over 350 applications.
Customer Data Platforms (CDP)
The Klaviyo Data Platform consolidates marketing, commerce, and service information into a cohesive, real-time customer profile. It offers features such as identity resolution, unlimited lookback segmentation, no-code data transformations, custom objects, and open APIs, along with over 350 integrations and seamless warehouse synchronization. You can leverage insights immediately within Klaviyo Marketing and Service by creating segments, initiating flows, personalizing content, and assessing performance—all without the hassle of connecting multiple tools or relying on batch processing.
Campaign Management Software
Design, initiate, and evaluate synchronized marketing campaigns across multiple platforms—all from one centralized interface. Quickly create target audiences, produce brand-consistent content using Klaviyo's AI, and set up or activate messages based on live user interactions. Tailor offers, products, and timing for each individual recipient. Work together with established guidelines and review processes, then enhance your strategy through A/B testing, insights on deliverability, and performance comparisons. Comprehensive reporting and attribution will reveal the effectiveness of your efforts across email, SMS/RCS, WhatsApp, push notifications, and additional channels.
More Klaviyo Categories
eCommerce CRM
Designed specifically for B2C businesses, Klaviyo integrates data, marketing, customer service, and analytics, enabling ecommerce brands to provide seamless and profitable customer experiences. By linking your store with over 350 applications, you can develop a comprehensive profile for each shopper. Easily initiate email, SMS/RCS, WhatsApp, push notifications, and on-site initiatives using AI-generated strategies, pre-designed workflows (such as welcome series, cart abandonment, and post-purchase), and ready-to-use forms. Enhance conversions through tailored recommendations and expedite issue resolution with built-in customer service features and AI support.
Klaviyo Customer Reviews
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Perfect Automated Email Marketing Platform
Date: Dec 22 2024SummaryOverall, Klaviyo turns out to be a very value-for-money platform for us. It is easy to use. The customer support is excellent and the deployment process was smooth. Overall it's great software that helps to increase sales.
PositiveKlaviyo is one of the very software that ticks all the boxes for our customer relationship and marketing automation needs. It helped us to build highly engaging campaigns. It's analytics is very robust, gives us the ability to drop emails to the right subscriber. The user interface is visually clean and appealing.
NegativeIt supports less platform for integration as compared to other software.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Helpful email tool but also pricey
Date: Oct 19 2021SummaryA very powerful email marketing platform, good templates and sequences as well as integrations with platforms like Shopify. However given the strength of the platform it is expensive.
PositiveA powerful email platform, their templates and starter flows are good to get started with initial email sequences. Their editor is pretty good and I like their integrations into Shopify for things like coupon codes, cart abandonment emails etc.
NegativeCan sometimes be a little bit hard to use and setup, but once you understand the nuances it is fine. The platform is expensive based on newsletter subscriber volume as compared to other platforms, in some ways it may be best to hire someone to manage it to get the most value out of it.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Klaviyo Insight
Date: Apr 26 2021SummaryMy overall encounter with Klaviyo is great since, I haven't faced tons of issues, and has enabled us to generate high leads.
PositiveEase of implementing and laying Klaviyo to email marketing procedures was what I first liked.
Sending thousands of outbound emails is another great aspect.NegativePricing is a bit high, although our organization is able to cater for everything.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Perfect for Business
Date: Dec 18 2021SummaryI am super happy with Klaviyo and would not look for any alternative. It is perfect for any e-commerce store and builds a professional look to my business.
PositiveKlaviyo is perfect for any type of business. With it's easy integration with Shopify and automation for order fulfilment and abandoned checkouts.
NegativeTemplates can be hard to set up, but once you've learnt how to use the user interface, it can be worked through a breeze.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Worth the Cost, Easy ROI
Date: Dec 01 2021SummaryKlaviyo has helped boost email marking efforts and help retain and grow new subscribers.
PositiveSimple to use interface with many robust features. Can be done at your own will, or have a team behind your email campaigns to maximize returns.
Data feels secure and never downtime issues.NegativeIt involves training heavily to get used to what Klaviyo can do. However, there are many training resources to help assist your email campaigns.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
It makes it all better when it comes to email marketing and e-commerce
Date: Apr 24 2021SummaryWe have integrated it into our Shopify e-commerce store successfully, and it has made everything easier. Klaviyo makes pulling data from our e-commerce platform and other marketing tools very quick and easy, plus its ability to monitor revenue, optimize flows, and email marketing processes saves time and energy for our entire marketing team. Our experience using Klaviyo has been quite satisfactory; its smooth integration and other tools make life easier for my organization's marketing team.
PositiveI like Klaviyo and how well it syncs with other tools, especially e-commerce and other marketing platforms, to make it easy to pull data from the media it integrates with, facilitate segmentation, create automated flows and strengthen email marketing in our organization. It simplifies everything about email marketing, is very easy to use, has good templates, automation, and more.
NegativeSome functions are somewhat complicated to understand; you need to dig a lot in tutorials; this can make adapting to the software more difficult.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Email marketing is no longer difficult with Klaviyo
Date: Mar 30 2021SummaryAlthough a large investment must be provided to exploit its functionalities, Klaviyo is a tool that allows extending market relationships between users and companies with its message automation and persistent contact with customers to cover all their needs. Klaviyo is an essential tool in advertising.
PositiveThe main advantage is that it segments a formidable amount of users to apply promotional and marketing methods. It has email autoresponder tools that we can pre-build and import to your database to automate customer relationships.
NegativeHowever, it does not offer customer survey options to determine what their needs are and to target our opportunities with them. On the other hand, to have a greater scope of access to contacts in your database you must pay subscriptions that depend on the number of users provided, but their costs are very high compared to other applications.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Klaviyo Review
Date: May 23 2020SummaryOverall, Klaviyo is very easy to use and is very useful for the agency that I am interning for. I recommend using this software when designing templates such as creative emails.
PositiveI love Klaviyo. It has been very easy to learn and is very convenient. With being an intern for an advertising agency I 100% recommend this software.
NegativeI've run into problems when making creative emails and incorporating certain gradients of colors.
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