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What is Klaviyo?

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner.

The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Pricing

Price Starts At:
$0/month
Price Overview:
The free tier includes email support for the first 60 days. You can create an account, import and sync your data, customize templates and emails, and use many of Klaviyo’s feature for free. You can send 500 emails maximum to up to 250 active profiles. You also get 150 SMS credits. You’ll be prompted to upgrade once you exceed that limit.

Access the full Klaviyo platform plus exclusive AI-powered features and 24/7 support for as little as $20/month.
Free Version:
Free Version available.

Integrations

Offers API?:
Yes, Klaviyo provides an API

Screenshots and Video

Company Facts

Company Name:
Klaviyo
Date Founded:
2012
Company Location:
United States
Company Website:
www.klaviyo.com
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Klaviyo Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Mobile Marketing Software

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

More Klaviyo Categories

Klaviyo Customer Reviews

Write a Review
  • Reviewer Name: Kunal R.
    Position: Senior Product Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect Automated Email Marketing Platform

    Date: Dec 22 2024
    Summary

    Overall, Klaviyo turns out to be a very value-for-money platform for us. It is easy to use. The customer support is excellent and the deployment process was smooth. Overall it's great software that helps to increase sales.

    Positive

    Klaviyo is one of the very software that ticks all the boxes for our customer relationship and marketing automation needs. It helped us to build highly engaging campaigns. It's analytics is very robust, gives us the ability to drop emails to the right subscriber. The user interface is visually clean and appealing.

    Negative

    It supports less platform for integration as compared to other software.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helpful email tool but also pricey

    Date: Oct 19 2021
    Summary

    A very powerful email marketing platform, good templates and sequences as well as integrations with platforms like Shopify. However given the strength of the platform it is expensive.

    Positive

    A powerful email platform, their templates and starter flows are good to get started with initial email sequences. Their editor is pretty good and I like their integrations into Shopify for things like coupon codes, cart abandonment emails etc.

    Negative

    Can sometimes be a little bit hard to use and setup, but once you understand the nuances it is fine. The platform is expensive based on newsletter subscriber volume as compared to other platforms, in some ways it may be best to hire someone to manage it to get the most value out of it.

    Read More...
  • Reviewer Name: Adam E.
    Position: Marketing Lead
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Klaviyo Insight

    Date: Apr 26 2021
    Summary

    My overall encounter with Klaviyo is great since, I haven't faced tons of issues, and has enabled us to generate high leads.

    Positive

    Ease of implementing and laying Klaviyo to email marketing procedures was what I first liked.
    Sending thousands of outbound emails is another great aspect.

    Negative

    Pricing is a bit high, although our organization is able to cater for everything.

    Read More...
  • Reviewer Name: Alex P.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect for Business

    Date: Dec 18 2021
    Summary

    I am super happy with Klaviyo and would not look for any alternative. It is perfect for any e-commerce store and builds a professional look to my business.

    Positive

    Klaviyo is perfect for any type of business. With it's easy integration with Shopify and automation for order fulfilment and abandoned checkouts.

    Negative

    Templates can be hard to set up, but once you've learnt how to use the user interface, it can be worked through a breeze.

    Read More...
  • Reviewer Name: Jason R.
    Position: VP
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Worth the Cost, Easy ROI

    Date: Dec 01 2021
    Summary

    Klaviyo has helped boost email marking efforts and help retain and grow new subscribers.

    Positive

    Simple to use interface with many robust features. Can be done at your own will, or have a team behind your email campaigns to maximize returns.
    Data feels secure and never downtime issues.

    Negative

    It involves training heavily to get used to what Klaviyo can do. However, there are many training resources to help assist your email campaigns.

    Read More...
  • Reviewer Name: Ross G.
    Position: Senior Account Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    It makes it all better when it comes to email marketing and e-commerce

    Date: Apr 24 2021
    Summary

    We have integrated it into our Shopify e-commerce store successfully, and it has made everything easier. Klaviyo makes pulling data from our e-commerce platform and other marketing tools very quick and easy, plus its ability to monitor revenue, optimize flows, and email marketing processes saves time and energy for our entire marketing team. Our experience using Klaviyo has been quite satisfactory; its smooth integration and other tools make life easier for my organization's marketing team.

    Positive

    I like Klaviyo and how well it syncs with other tools, especially e-commerce and other marketing platforms, to make it easy to pull data from the media it integrates with, facilitate segmentation, create automated flows and strengthen email marketing in our organization. It simplifies everything about email marketing, is very easy to use, has good templates, automation, and more.

    Negative

    Some functions are somewhat complicated to understand; you need to dig a lot in tutorials; this can make adapting to the software more difficult.

    Read More...
  • Reviewer Name: Sandra C.
    Position: Director of Business Development
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Email marketing is no longer difficult with Klaviyo

    Date: Mar 30 2021
    Summary

    Although a large investment must be provided to exploit its functionalities, Klaviyo is a tool that allows extending market relationships between users and companies with its message automation and persistent contact with customers to cover all their needs. Klaviyo is an essential tool in advertising.

    Positive

    The main advantage is that it segments a formidable amount of users to apply promotional and marketing methods. It has email autoresponder tools that we can pre-build and import to your database to automate customer relationships.

    Negative

    However, it does not offer customer survey options to determine what their needs are and to target our opportunities with them. On the other hand, to have a greater scope of access to contacts in your database you must pay subscriptions that depend on the number of users provided, but their costs are very high compared to other applications.

    Read More...
  • Reviewer Name: Rhea S.
    Position: Intern
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Klaviyo Review

    Date: May 23 2020
    Summary

    Overall, Klaviyo is very easy to use and is very useful for the agency that I am interning for. I recommend using this software when designing templates such as creative emails.

    Positive

    I love Klaviyo. It has been very easy to learn and is very convenient. With being an intern for an advertising agency I 100% recommend this software.

    Negative

    I've run into problems when making creative emails and incorporating certain gradients of colors.

    Read More...
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