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What is MailerLite?

Expand your business reach with MailerLite’s efficient and adaptable email marketing solution.

Utilize our intuitive drag-and-drop builders or modify existing templates to craft polished newsletters, landing pages, and websites. Engage your audience and cultivate connections through innovative tools such as intelligent pop-ups, sophisticated automations, and surveys, among others. Enhance sales through e-commerce collaborations or by marketing digital products. Additionally, evaluate your success with comprehensive performance analytics.

Sign up for your Forever Free account today and take advantage of our top-rated customer support available around the clock. Furthermore, you'll discover that our user-friendly platform makes it easy to implement and manage your marketing strategies effectively.

Pricing

Price Starts At:
$10.00/month
Price Overview:
For up to 1000 subscribers - FREE
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
MailerLite
Date Founded:
2005
Company Website:
www.mailerlite.com
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Product Details

Deployment
SaaS
iPhone
iPad
Training Options
Documentation Hub
Webinars
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

MailerLite Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

More MailerLite Categories

  • Reviewer Name: Sandy M.
    Position: Owner
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple and Easy

    Date: Feb 20 2022
    Summary

    Overall - very pleased! Haven't dived into all the features yet but simple to build customer lists and groups, navigate around.

    Positive

    Multiple groups, easy to build emails, haven't tried any templates but created my own, reports are easy, will try automatic birthday wishes! Features rated 4 as I haven't tried A/B campaigns, landing pages yet.

    Negative

    Had to pay to remove logo, small customer count and would have preferred free until customer count grows.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Glad to hear it, Sandy. Let us know what you think if ever you build a landing page - it is really fun to do. - Lay
  • Reviewer Name: A Verified Reviewer
    Position: Author
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Solid and dependable

    Date: Feb 18 2022
    Summary

    I've been using MailerLite for over a year to send weekly emails. It's become a crucial part of my business, allowing me to create and send attractive newsletters.

    Positive

    MailerLite has some very good features, such as its autoresponders, drag and drop designer, and surveys.

    Negative

    N/A.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Love to hear it! We're always a big fan of our authors.
  • Reviewer Name: A Verified Reviewer
    Position: Digital Marketing Consultant
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great product, great experience

    Date: Feb 21 2022
    Summary

    MailerLite and Canva are the two products you need as an entrepreneur. I could not manage without them without them.
    I actually recommend this product to a lot of people.

    Positive

    I love the amount of content MailerLite share with us and how empowered it makes me feel.
    The tools are super user friendly and help me at many different stages of my business.
    When you chat with Customer Service they help you right away. It is very efficient.

    Negative

    I find it confusing that the landing page/ website interface is different than the newsletter one.

    Read More...
    Official MailerLite Response
    Date: Feb 25 2022
    Thanks for sharing your experience with us.
  • Reviewer Name: Trisha M.
    Position: Author
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great features, awesome support

    Date: Feb 18 2022
    Summary

    I've recommended MailerLite to all my author friends. It's a fantastic service that really provides a lot of value for the price.

    Positive

    MailerLite has by far the best features for the price. Even their free plan has loads of things you can use to get your newsletter looking great and functioning like a well-oiled machine. Automation--check, easy to use content blocks--check, landing pages--check. Even a website builder if you need one. Plus an amazing support team who reaches out quickly and goes the extra mile to make sure any issues you have are addressed completely.

    Negative

    I haven't found anything that has disappointed me about MailerLite.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Hey Trisha, what an incredible review you have left us. We would love to get in touch and talk a bit more about this, even ask you for a cheeky testimonial on our site if you're up for it? Just send us a shout at community@mailerlite.com - Lay
  • Reviewer Name: A Verified Reviewer
    Position: Self-employed author
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great experience

    Date: Feb 19 2022
    Summary

    I really like that the environment is user-friendly. The price is really welcoming, the design is also very good.

    Positive

    I really like the drag and drop feature while creating my emails. I moved from Mailchimp because MailerLite is cheaper and more convenient.

    Negative

    So far no cons. I do not use all the features like landing pages etc. I use only emails. They are awesome.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Sales Executive
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    MailerLite is great!

    Date: Feb 21 2022
    Summary

    This tool is great! :) I have everything I need in one place. I hope the price level stays the same and they keep improving!

    Positive

    It's very fast and easy to create e-mail marketing campaigns. One tool that offers everything - campaigns, design, subscriber activity, analytics.

    Negative

    Content editing could be a bit faster and more interactive.

    Read More...
  • Reviewer Name: Magesh K.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nice and Excellent with better price

    Date: Feb 22 2022
    Summary

    It is a good product, better suited for small and medium business users. Also they need to add more features.

    Positive

    I have been using MailerLite for past 2 years, it working fine with for my business.
    Support is also excellent.

    Negative

    There's not much to say negative about MailerLite. But they need to improve the features compared with Mailchimp or SendGrid and etc.
    Need contact management.

    Read More...
  • Reviewer Name: Tony K.
    Position: Sales Director
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    MailerLite Review

    Date: Feb 23 2022
    Summary

    Great cloud service with easy setup and editing tools, support service is excellent and it solved my problem right away.

    Positive

    Easy to use.
    Pretty layout.
    Reasonable Price.
    Good backup team with chat right away.
    Good combination of other services.

    Negative

    Would like more style of templates.
    Would like more style of design blocks.
    Would like a quicker loading when editing.
    Would like more combination, like combine marketing letter with CRM or leads.

    Read More...
  • Reviewer Name: Kathy F.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    MailerLite is the best!

    Date: Feb 19 2022
    Summary

    I can't imagine moving away from MailerLite because it has everything I need and more for when my business grows!

    Positive

    Price, deliverability, feature set, relative ease of use.

    MailerLite keeps adding new features and/or improvements to existing ones.

    Negative

    There's a bit of a learning curve and it's not always easy to find what I need.

    Read More...
  • Reviewer Name: Nancy W.
    Position: Educational Resource Creator - Teachers Pay Teachers
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Has all the features and easy to use!

    Updated: Feb 20 2022
    Summary

    I looked over many different email services and MailerLite was the one for me! Price, features, ease of use, and a responsive help desk are all very important to me and MailerLite checks off every box!

    Positive

    I like that MailerLite has the features I need for a low price when compared to other services. It's great to be able to segment my subscribers so I can provide them the information they need!

    Negative

    Really very little! I haven't stumbled on anything that I don't like!

    Read More...
  • Reviewer Name: Martina M.
    Position: Company Director
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    MailerLite is great for both beginners and advanced users

    Date: Feb 18 2022
    Summary

    I am very happy with MailerLite. I am on the paid version and I think it's good value for money. I particularly like the fact that when I get stuck on something and I need help, there's always someone available on the chat to help resolve my issues. Their customer service is great.

    Positive

    I like the ease of use, I'm not particularly techie and yet I was able to set up my mailing list with no issues and even create my first automation. Which works, by the way!

    Negative

    My confirmation email when someone first subscribes, often ends up in the spam/promotion folders, so readers may not confirm their subscription. I'm not sure though that it's a problem related to MailerLite or filters in email providers.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Hi Martina, thank you for sharing your experience with the rest of us. We would definitely like to understand more about the spam folder situation. In order to do that, we might have to look further into this. Can you please get in touch with our support team? They'll get on top of this. - Lay
  • Reviewer Name: Jimmy E.
    Position: Software Engineer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effective platform to design campaigns of very good quality and with a good design.

    Date: Dec 05 2022
    Summary

    MailerLite has been a software that has had an excellent performance within the real estate company, mainly because we constantly use this platform to design campaigns about property letters and to be able to maximize the number of clients that we obtain who are interested in the properties that we offer, we consider that This platform is key to developing a correct system of advertising campaigns, I have loved the great design that each campaign that I have developed has had, this platform has provided me with a large number of templates with excellent design which helps my campaign to be much more more attractive, I consider that the experience obtained within this platform has been incredible, I really liked the fact of being able to design campaigns in a simple way with the drag and drop system. I also believe that this platform should make improvements to the high costs that it has in each of its plans, they should also improve the application for mobile devices, since currently it only allows viewing reports or viewing the progress of each campaign but does not allow creating campaigns from zero, this application needs to be used as soon as possible.

    Positive

    MailerLite has been a very important platform for our company mainly because it has helped us obtain a large number of clients thanks to the advertising we have done in the advertising campaign. One of the first things I like about this platform is the automated system response, this system is capable of automatically responding to any request made by customers, it does not matter if it is a request through our website or if they have sent us an email requesting a requirement, in the same way this automated system to respond any of your requests, in addition, also respond to the requests made by each client within each advertising campaign, this system is capable of detecting when a client has responded to the campaign correctly and we can configure an automated response for when this occurs. Another thing that I liked about this platform is that it has an integrated sales management system, it not only allows you to carry out advertising campaigns, but it also allows you to register each of the potential clients obtained through those campaigns, I can register them within of this database and I can keep track of each client obtained, it allows me to use a CRM system integrated within this same panel, which helps to optimize sales and retain clients immediately every time we run a new advertising campaign . In addition, I also liked the ease with which I can send a campaign simultaneously on my social networks and at the same time send them by email, every time I am going to send an advertising campaign I only have to select the social networks and if I want to send it by email, it will be sent immediately to all registered contacts.

    Negative

    MailerLite is an amazing platform to optimize ad campaign management service and also allows to manage all the sales or negotiations with leads, however, one of the main problems within this platform is that it is quite expensive, each of the plans that they offer are quite expensive, therefore, I do not recommend that this platform be used in small companies, since this will cause it to take a long time to obtain benefits or return on investment due to its high costs, I consider that this platform can only be used in medium or large companies, to maximize the profits corresponding to each advertising campaign. The second negative thing that I did not give you about this platform is that it does not have any email bounce system, it is very necessary that this system be implemented in order to know exactly if the client has correctly received the advertising campaign or if the filter of sending mail to bounced in this sent campaign, I consider that this function is very necessary so that we know exactly how many clients have received each campaign correctly. The last negative thing about this platform is regarding a specific feature of the application for mobile phones, currently this application only allows you to view the reports or the performance of each sent campaign in real time, you can also send campaigns that are ready through that platform, however, it is not possible to create new campaigns within it, you cannot design a campaign from scratch within this application, the only way to do it is through the desktop version or the web version.

    Read More...
  • Reviewer Name: Amy V.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Customer Support is Exceptional

    Date: Feb 18 2022
    Summary

    I switched from Mailchimp to MailerLite because of the automations. So much easier and I could have multiple groups and automations going all at once.

    Positive

    CUSTOMER Support is out of this world. They help with ANYTHING any time of day or night.
    Ease and flexibility of automations.
    Able to have multiple groups (not just limited based on subscription).
    Community they have setup (office hours are the best).
    Landing pages.

    Negative

    I wish I could see more columns on the subscriber list would love to see what groups they are in.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Hey Amy, we're so glad to read your review and to hear that you've joined some of our office hours! Vanessa will be super happy to hear this. Thank you for taking the time to send this review to us. - Lay
  • Reviewer Name: Joslyn C.
    Position: Author
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    My top choice for email service satisfaction

    Date: Feb 19 2022
    Summary

    Overall, I am very happy that I decided to make the switch from Mailchimp to MailerLite. It was an effort to accomplish, but worth it and I'm quite happy with my choice.

    Positive

    I appreciate how functional the program is, and the many tutorials and resources that teach how to use the features. MailerLite is also very affordable in comparison to similar products. I think the MailerLite team is responsive to the needs of customers and on top of industry development to keep it on the cutting edge.

    Negative

    Not much to say here. I'm pretty satisfied with MailerLite.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Glad to hear it was all worth it - thanks a bunch, Joslyn.
  • Reviewer Name: A Verified Reviewer
    Position: Holistic counsellor
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Thank you guys!

    Date: Feb 20 2022
    Summary

    I own one small brand and I love to use newsletters as a way to talk/sell/feed my community, but I'm not that much into technology stuff.
    MailerLite surprised me: it is really easy understand and do it all the stuff. Also, the assistance is really 24h and amazing!

    Positive

    I love your team: when I need them they are always kind and helpful.

    I like the personalizations and the design.

    Negative

    I don't have that much to said in this sense, maybe is a bit difficult find the right size of the imagine for the pop up form.

    Read More...
    Official MailerLite Response
    Date: Feb 25 2022
    We're so happy to hear our users think we are kind. That's definitely important to us.
  • Reviewer Name: Sarah P.
    Position: Marketing manager
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy for dummies

    Updated: Feb 25 2022
    Summary

    Excellent . Why would I wish to write anything else! I’ve found MailerLite to be well priced, simple to use and effective.

    Positive

    I'm not technically trained or even very competent, but I have managed to create some great email newsletters for my small business. The support from MailerLite has been amazing - accurate and always encouraging. Love the service and the end results.

    Negative

    There is nothing I wish to complain about!

    Read More...
  • Reviewer Name: Maria G.
    Position: Software Engineer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Effectiveness in creating campaigns and sending them via email to customers.

    Date: Jul 18 2022
    Summary

    MailerLite has managed to optimize our business advertising system, our company is dedicated to the sale of properties and their purchase, in this way we have been able to create advertising campaigns which help us attract more customers to buy our properties or access one of our services. I am happy with the general experience I have had with this platform, because it has allowed me to send advertising through email but also through my social networks, it is a fairly complete application, its general interface is quite comfortable to use, you can monitor the progress of each one of the campaigns and check the traffic they have generated. It is a fairly accessible shower, supra free and quite complete and allows you to access all the functions of the platform for a limited time.

    Positive

    The main feature that I like about MailerLite is that it has a fairly complete free trial, it has a good free trial service, which is capable of allowing us to create all kinds of advertising campaigns and send them to customers and a minute of payment of some fee , this free trial lasts approximately 1 month, but it is complete and you can get a lot of use out of it. The free trial has the testing system included, this way you can test all the advertising campaigns before you send them to your clients. Another thing that I like is that it has a mobile application for iOS devices, I have installed this application on my mobile phone and its general operation is quite good, it allows me to create advertising campaigns from my phone thanks to drag and drop systems, too I can monitor the entire advertising campaign is from my mobile phone, this application is really impressive. Finally, it has an excellent automatic response system, so that they are executed depending on the client's interaction.

    Negative

    One of the disadvantages that I have noticed within this platform is that it has very few pre-designed templates to incorporate into the advertising campaigns that you carry out, I have bought this platform with several alternatives and I have noticed that it has very few templates for all users. Another of the negative things is that you cannot carry out a joint advertising campaign from the platform, it would be excellent if within this platform you could carry out campaigns with the support of your colleague, or you can carry out a campaign with the help of your work team, this it would further facilitate the campaign and help it to have greater participation and collaboration.

    Read More...
    Official MailerLite Response
    Date: Jul 19 2022
    Hi Maria, thank you for sharing such a thorough experience you have had with this. We think your idea of joint campaign collaboration is such a great idea as well! You can always add this to our "submit a feature" form when you log into your account, and other MailerLite users can also upvote on this and we can make sure this get noticed!
  • Reviewer Name: Sara S.
    Position: Author
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketing email looking pretty

    Date: Feb 21 2022
    Summary

    Good purchase - the added features make it a good buy.

    Positive

    Templates for building email newsletters and the option to automatically upload subscribers to the list.

    Negative

    As a completely non-logical person, the automation functions just confuses me - it would be great to have someone on hand to check the logic sometimes!

    Read More...
  • Reviewer Name: Diana Claudia F.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    My best program for email marketing

    Date: Feb 21 2022
    Summary

    I came here after using Mailchimp which I found very difficult. MailerLite gives me everything I need

    Positive

    I really like that because is very friendly and for me its enough! Thank you for everything and for your support.

    Negative

    I would have liked tutorials in Romanian language.

    Read More...
  • Reviewer Name: Andrej U.
    Position: Program co-worker
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great software

    Date: Feb 23 2022
    Summary

    We like using the program. It has become one of pillars of advertising in our cultural center.
    We could use some UTM options for campaign tracking, but it can be done manually, so no problem.

    Positive

    It's very easy to do beautiful email campaigns. It has easy to use design program, you can re-use different campaigns. Also it takes care of GDPR and everything.
    Also management of different recipient groups is well implemented. And the prices are fair.

    Negative

    Having some email notifications before the yearly plan expires would be great.

    Read More...