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What is MailerLite?

Expand your business reach with MailerLite’s efficient and adaptable email marketing solution.

Utilize our intuitive drag-and-drop builders or modify existing templates to craft polished newsletters, landing pages, and websites. Engage your audience and cultivate connections through innovative tools such as intelligent pop-ups, sophisticated automations, and surveys, among others. Enhance sales through e-commerce collaborations or by marketing digital products. Additionally, evaluate your success with comprehensive performance analytics.

Sign up for your Forever Free account today and take advantage of our top-rated customer support available around the clock. Furthermore, you'll discover that our user-friendly platform makes it easy to implement and manage your marketing strategies effectively.

Pricing

Price Starts At:
$10.00/month
Price Overview:
Unlimited monthly emails
3 user seats
24/7 Email support
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
MailerLite
Date Founded:
2005
Company Website:
www.mailerlite.com
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Product Details

Deployment
SaaS
iPhone
iPad
Training Options
Documentation Hub
Webinars
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

MailerLite Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

More MailerLite Categories

  • Reviewer Name: Samuel M.
    Position: Executive Director
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Just Excellent

    Date: Feb 18 2022
    Summary

    Incredible product, I've been all over the email marketing space and I keep returning to MailerLite.

    Positive

    Simple, fast, but not lacking features. I love the layout and nothing feels clunky or slow. everything is where it needs to be.

    Negative

    Integrations could go further and I'd love for website tracking to come on the scene.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    We're glad you keep coming back to your one true love.
  • Reviewer Name: Melanie M.
    Position: CEO/Founder
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    One of the Easiest Email Marketing Platforms Out There!

    Date: Feb 23 2022
    Summary

    Coming from Mailchimp was a delight when I arrived here with MailerLite. I imported all of my contacts with ease and there was a low learning curve. I was surprised at how quickly I could create and email a campaign. In addition, it's affordable for those just building their lists and has so many features to make your brand shine. When I switched to MailerLite, I found a new email marketing home!

    Positive

    Ease of use. I jumped right in and got started.
    Great customer service. I've only had to contact them once, but they were on it!

    Negative

    None that I can think of. Everything I've encountered to this point has been positive and just what I needed.

    Read More...
  • Reviewer Name: Marion H.
    Position: Writer / Owner
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Customer Service is Ace

    Date: Feb 18 2022
    Summary

    The billing issue was annoying. But overall, ML provides a great service and is serving me extremely well. I was able to build some fairly complex workstreams without any problems.

    Positive

    Very intuitive, plus when I do have a problem, there's always somebody able to help me out. I was able to setup some very complex workflows that would cost me a lot more with other competitors. Deliverability has never been an issue, and I feel well-informed when there is a problem.

    Negative

    The billing wasn't great. I opted for an annual plan, but when I cleaned my list and dropped into a lower payment range, MailerLite was unable to adjust the annual plan. I had to pay a much higher rate than I needed for another 6 months. I'm now back on the monthly subscription model, because on the annual model, I paid way too much.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Hey Marion, we are super happy to have you as part of our community and also want to thank you for sharing your experience with us about our annual model. This is really handy feedback that we have definitely kept in mind and are learning from.
  • Reviewer Name: A Verified Reviewer
    Position: Author
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to Navigate

    Date: Feb 20 2022
    Summary

    There were more tools opened up when I started doing the monthly plan.

    Positive

    Free to use up to one thousand subscribers to get your feet wet.

    Integration to other software is just a few easy steps.

    Negative

    I haven't found anything negative yet. So far, everything meets my expectation.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Entrepreneur
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Service & Logic Cost

    Date: Feb 19 2022
    Summary

    Great experience so far, this autoresponder pricing is logical compared to these other highly expensive autoresponders in the market.

    Positive

    I like all the features and the pricing is so competitive compared to that highly expensive autoresponder.

    Negative

    Maybe segmenting and grouping needs to be easier.

    Read More...
  • Reviewer Name: Tristan T.
    Position: CEO/founder
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Versatile, TONS of resource, and easy to use

    Date: Feb 21 2022
    Summary

    Extremely positive! Happy customer!

    Positive

    I switched from Mailchimp to Mailerlite back in 2019(ish) and I am so glad that I did. I haven't had any issues with creating the types of campaigns that I need for my marketing. Plus, the landing pages, automation, and other features as equally easy to use and come with a ton of customization. Last, I am always impressed with how built-out the resource library is. Best internal resources I've seen in a while!

    Negative

    Sometimes, it takes a while to load/save changes. Creating takes a bit longer than I would like at times. I have been kicked out at times due to slow loading. It happens rarely, but can be very frustrating and take up more of my time than I would like.

    Read More...
  • Reviewer Name: Monica T.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    So User-freindly!

    Date: Feb 18 2022
    Summary

    And, when I get stuck, the concise video tutorials get me to the answer quickly.

    Positive

    For somebody who had no idea of what I was doing when designing a newsletter and managing subscribers, MailerLite made it so easy.

    Negative

    I can't think of a thing, except for perhaps giving us a few more options on embedding video. I sometimes struggle with that - but it may well be a Facebook/Instagram issue.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    That's amazing, Monica! We also have our MailerLite Academy, where you can get yourself a certificate with all the knowledge you've gained in the last years - give it a try if you haven't done so already. https://academy.mailerlite.com/
  • Reviewer Name: Aymeric D.
    Position: President
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Awesome with a fair price

    Date: Feb 18 2022
    Summary

    Very good experience, tools and deliverability. Let's see how it will evolve with more and more mailing users. I would say it's way way better than Mailchimp.

    Positive

    It's constantly evolving. So you will have new features monthly after a vote of the users. It's nice.

    Negative

    Lack some features of course, and a lot of things are too simple.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Hey Aymeric! We do love to make sure we're evolving. We will have even more up our sleeves soon. Keep an eye out! - Lay
  • Reviewer Name: Britt M.
    Position: Writer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Incredible many features and outstanding service

    Date: Feb 18 2022
    Summary

    Overall I love MailerLite. Sometimes it takes a little effort to learn a new advanced technique, but it has been worth it every time, and the support staff provides awesome help when you've (that's me) have forgotten what you learned from the tutorials.

    Positive

    You can do things with MailerLite that you would otherwise use premium services for but at a price where everybody can participate.

    Service is super fast, often the minute I create a ticket, and I always get great help. The support staff will often go out of their way to overdeliver, and they are always kind and personal in their replies.

    Negative

    I still need clean text emails, and I hope they will soon make it possible to change the email address of the subscribers.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Hey Britt, thank you for sharing your experience and giving us your feedback on the email field, this is definitely something we've been looking to improve for our community.
  • Reviewer Name: Irina K.
    Position: Volunteer
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great and easy to use product!

    Date: Feb 21 2022
    Summary

    Great communication tool for small groups, affordable pricing and availability of templates is a big help.

    Positive

    Ease of use, templates make it a breeze to send campaigns. Love that I can schedule to send out emails at a later date.

    Negative

    Edit picture feature freezes up at times. Other than that, don't see any other cons.

    Read More...
  • Reviewer Name: Robert R.
    Position: GM
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfection exists!

    Date: Feb 18 2022
    Summary

    Perfect!

    Positive

    Everything was great. Time response. Expertise... All the recommendations to the MailerLite team and the solution itself!

    Negative

    Nothing. Everything was as it has to be.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Thanks a bunch for your review, Robert! Glad to have you as part of our community. - Lay
  • Reviewer Name: Debbie R.
    Position: Marketing Specialist
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Does everything you need and more

    Date: Feb 21 2022
    Summary

    I've used many other systems over 20 years in email marketing and as a marketing consultant now recommend this over any others

    Positive

    Relatively easy to use, great support and the emails look great too. I would highly recommend it and have suggested it to a number of my own clients already.

    Negative

    I've been using it for quite some time and I haven't yet found anything I don't like - and I use a minimum of once a week for different types of emails

    Read More...
    Official MailerLite Response
    Date: Feb 25 2022
    Hey Debbie, thank you for sharing with us your professional experience. Glad to have you as part of our community.
  • Reviewer Name: Nick C.
    Position: Author
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Amazing service

    Date: Feb 20 2022
    Summary

    Like I said, great service. I know about all the alternatives out there and none of them have ever tempted me because MailerLite really has it all.

    Positive

    Simple, powerful, affordable. Interface is super intuitive and got all the features I need. Can't think of anything I would change. Great customer service as well.

    Negative

    Really nothing I can think of. I'm very geeky with coding my own emails and once in a while I have a question that support can't help me with but that's really not something I can expect.

    Read More...
  • Reviewer Name: Julie C.
    Position: Owner / Photographer
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    So easy and simple to use

    Date: Feb 21 2022
    Summary

    Love it, it is simple and easy to use and customise to what I need. I like that I can duplicate campaigns and reuse them with a little tweaking.

    Positive

    I have used other services, but to be honest, they were so much more complicated. I'm busy and I haven't got hours or days to work out how something works, it needs to be pretty much intuitive for me to use and Mailerlite is.

    Negative

    Resizing images can be confusing (especially logos).

    Read More...
  • Reviewer Name: Tanya M.
    Position: Teacher and Entrepreneur
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Love MailerLite

    Date: Feb 22 2022
    Summary

    A fantastic resource! Definitely recommend to people like myself who know little about technology but want to set up something that is professional and reliable.

    Positive

    Easy to use, great support too. I use MailerLite for emails and it also hosts my website. I'm very happy with what I've been able to create on my own with MailerLite, as well as with the quick, knowledgeable and easily accessible support team.

    Negative

    I's like to be able to embed videos from YouTube into my website.

    Read More...
  • Reviewer Name: Deanna M.
    Position: Digital Marketer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    So easy to use!

    Date: Feb 21 2022
    Summary

    My overall experience has been extremely positive. I am pleased with the ease of use, functionality and pricing of MailerLite.

    Positive

    MailerLite is so well thought out, it has every feature and option you can think of. It's well-priced too!

    Negative

    The only con is that you need to wait a little bit for certain elements to load.

    Read More...
    Official MailerLite Response
    Date: Feb 25 2022
    We've been working hard behind the scenes making sure we're able to improve the speed and elements - keep an eye out in thee near future!
  • Reviewer Name: A Verified Reviewer
    Position: Author
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy, simple and worth the effort

    Date: Feb 21 2022
    Summary

    I have used MailerLite for a couple of years now and have never had a problem.
    For any queries I may need help with, the support team are always helpful and quick to fix it.
    I wouldn't go anywhere else.

    Positive

    MailerLite is so easy and user friendly. I like having my newsletter and website all in one place.
    It's easy to create pretty websites and newsletters with the drag and drop function.
    Compared to other websites with similar functions, the prices are quite cheap.

    Negative

    The only drawback for me is the limited number of pages I can create for my website.
    I would love to expand, but for the moment it isn't in my budget.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Writer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple, affordable, good customer service

    Date: Feb 20 2022
    Summary

    I came from Mailchimp and it's night and day. Mailchimp is confusing and has a terrible UI. MailerLite is quite straightforward. Customer Service (a very big factor for me) is fast (ie: responding within seconds or a minute or two) and they offer a solution every time.

    Positive

    Customer service is fast and knowledgeable , workflows are pretty clear, groups and segments are also good.

    Negative

    Some features could be clearer/improved and more features would be nice. Such as ability to save custom blocks, move users into group w/o activating workflow, etc.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Thank you for sharing your experience with us. Glad to have you as part of our community. - Lay
  • Reviewer Name: A Verified Reviewer
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Tool for Newsletters

    Date: Feb 23 2022
    Summary

    MailerLite is a good tool for beginners and for more advanced users who want to share the latest news with their community.

    Positive

    I really like MailerLite because it is easy to use and it works perfectly with Divi which I use for my website. The price is also really good and it has almost all features I need.

    Negative

    I would really appreciate if there would be more than one entrance point at the automation but hopefully this feature will be added one day.

    Read More...
  • Reviewer Name: S C.
    Position: N/A
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Give it a try

    Date: Feb 24 2022
    Summary

    Overall, I really like MailerLite, mainly for it's great UI/UX interface. It's fast, simple, and easy to deploy.

    Positive

    MailerLite has a clean and easy to access user interface, really good for email marketing newbies. It also has great automation.

    Negative

    Lack of really in-depth customizable features like complex automation (like you'd see in HubSpot). I don't really care for "segments" feature, I haven't really found that much of a use for it.

    Read More...