What is MailerLite?
Expand your business reach with MailerLite’s efficient and adaptable email marketing solution.
Utilize our intuitive drag-and-drop builders or modify existing templates to craft polished newsletters, landing pages, and websites. Engage your audience and cultivate connections through innovative tools such as intelligent pop-ups, sophisticated automations, and surveys, among others. Enhance sales through e-commerce collaborations or by marketing digital products. Additionally, evaluate your success with comprehensive performance analytics.
Sign up for your Forever Free account today and take advantage of our top-rated customer support available around the clock. Furthermore, you'll discover that our user-friendly platform makes it easy to implement and manage your marketing strategies effectively.
Pricing
3 user seats
24/7 Email support
Integrations
Company Facts
Product Details
Product Details
MailerLite Categories and Features
eCommerce Marketing Software
Website Builder Software
Landing Page Builder
Email Template Design Software
Email Marketing Software
More MailerLite Categories
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Excellent product, fantastic support
Date: Feb 23 2022SummaryWhen I have questions, I get answers in minutes.
PositiveEasy to use, reasonably priced, does everything I need and more. The support team is awesome.
NegativeN/A.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Easily customizable
Date: Feb 21 2022SummarySome things can be improved, but it's a REALLY good mailing option and I strongly recommend MailerLite.
PositiveIt's very easy to use, almost intuitive. You can make great email designs without much expertise, elaborate forms, pop-ups and automation like a professional and analyse data they provide even if you are just a humble entrepreneur like me.
NegativeIt can be a little bit bothering to deal with some limitations in Automation and I think some options could be more clear or well presented, like the preheader one. They even say at their help page that most users don't even use preheader, but isn't it they own fault when not making this option more clear to the users?
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
The mode of work to share advertising screens and monitor their audience.
Date: Jun 26 2022SummaryOur positive experience with this platform begins when we were learning to use it, our process of learning and adapting to each of the functionalities was quite complete, we managed to quickly adapt to the platform in a period of two weeks, within those two weeks we managed to understand with total clarity how to automate our advertising campaigns and how to make our sales benefit on a large scale and in the long term. I am in charge of the sales sector, and this platform has been one of the main benefits for our sector, since it has allowed our sales and our audience acquisition to be much more optimal. Creating campaigns for this entire platform and editing it is a fairly simple process, since it has a drag and drop feature which allows me to create advertising campaigns in just a few minutes, and in our company we have developers specialized which are capable of creating campaigns with an HTML system, campaigns that are not suitable for much more advanced topics. I also love the way in which this system allows me to automatically generate reports of the audience that we have captured for each advertising campaign, if it is true that, as I mentioned previously, it is not possible to monitor the audience captured from our social networks, it is not It is possible to visualize how many audiences we have captured from platforms such as Facebook or Instagram, however, knowing exactly how much audience we have captured in general is very important to us. This platform has behaved wonderfully, its design in general is quite good, its way of automating our campaigns is quite good, and its prices are relatively low, I am grateful because this platform has given me what I have been looking for in a long time.
PositiveMailerLite It has become our main way to generate advertising campaigns and expand marketing within our company, this is a very well structured platform, it has too many features to automate the workflow and make the audience benefit exponentially, This platform allows us to create advertising campaigns in various ways, and to achieve that campaigns can be diversified in a certain way. During my experience with this email marketing platform, I have liked several features, the most outstanding positive features were the following:
- MailerLite It has a diversification when creating advertising campaigns, which is the alternative of creating campaigns through the drag and drop editor, to customize campaigns in just a few minutes, and send them to your recipients. You can also create text messaging campaigns, this campaign is a bit easier to create and can be completed in just a few minutes. And the third way to create advertising campaigns within this platform is through the HTML editor, thanks to this editor you can create much more advanced campaigns, with a much more professional configuration and with a much more complete integration, HTML campaigns are really good and better than drag and drop campaigns.
- I love the way in which I can monetize each of the objects that I implement in each advertising campaign, I can add specific objects to each campaign and be able to sell them within it, I love the way in which I can integrate this platform with others trading platforms, We are a company specialized in selling properties and renting them, so linking a trading platform to our campaign service is fully functional and beneficial for all of us, as it helps to receive payments within the campaign without any problem and without using any external program.
- I love the way I can send targeted campaigns and generalized campaigns, thanks to this system I can send campaigns for each subscriber, it also allows me to use tagging and personalization functions that deliver relevant content for each specific subscriber. Targeted campaigns within this platform also allow me to schedule a campaign for a specific time zone, this scheduled campaign allows me to automate sending them to recipients.
-I love the auto-response mode that the MailerLite system has, within this platform I can configure automated responses that are sent depending on the action taken by the client within the campaign, create advanced marketing workflows within this platform It is quite simple and it helps to automate between the client and the campaign, I can configure the automated sending of emails depending on the client's interaction.NegativeWithin our experience with this e-mail marketing system, we have had great positive factors which have allowed this experience to be much more complete every day, however it is also important to mention that there have been several negative factors that have limited a little our experience, and cause us to be unable to enjoy some specific features. One of the main negative things that this platform does not accept you were the following:
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- Within this platform, it is currently only possible to create advertising campaigns for emails and text messages, however it is not possible to create surveys. We have previously enjoyed various platforms that have allowed us to create campaigns and surveys within the same panel, but within MailerLite this is not currently possible. I would love for this platform to be multipurpose. This would help us to get a much more exponential benefit, designing surveys within each advertising campaign to question the recipients of the same and to be able to know exactly what experiences they have had completing the previously sent campaign. . It is important to us that the poll creation function is implemented as soon as possible.
- Currently, it is not possible to import content from another platform into this advertising campaign system, as I mentioned previously, we have previously used other e-mail marketing platforms, where we have various default designs for campaigns, those designs have not been able to be used within this platform since it does not allow exporting or importing designs or information from another place. It is important for us that this e-mail marketing system can import and export information from other media, thus helping this campaign to be created more easily.
- There is no way to measure the traffic generated by each campaign within our social networks. On several occasions we send campaigns through this medium through our social networks, but within this platform it is not possible to visualize the progress and the audience that we have obtained through that publication on social networks, it would be excellent to be able to measure that traffic from social networks since This information is very important to us. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Great service
Updated: Feb 23 2022SummaryGreat mailing service and Russian-language technical support. Definitely recommend for cooperation :)
PositiveFor a long time I was looking for a newsletter that would integrate seamlessly with WordPress and at the same time have a low price. Satisfied with the service, ease of setup and Russian-speaking support, the guys answer during business hours almost instantly and always help out!
NegativeLack of ability to copy email from one account to another
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There is not enough button by which the subscriber, if there is already in the service database, will not be able to subscribe to the same mailing list againOfficial MailerLite Response -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Immediate sending of campaigns from different media.
Date: Mar 12 2022SummaryWhen we started using this platform to create advertising campaigns we did not feel so comfortable, it was quite complicated to adapt to the features that MailerLite was offering us, the UI was quite basic and confusing, however, with the passage of time we managed to fully adapt to MailerLite and get the most out of it, to be able to manage large-scale advertising campaigns. It has been for more than a year in our sales and marketing sector, and we are really satisfied with the general results that it has brought, we have been able to control the audience that accesses our campaigns and we have also had really detailed reports on the behavior of the clients. and the interaction they have with the campaigns.
We will continue to use this great platform to optimize the marketing of our company day after day, it is fantastic how we can send campaigns through social networks with a single click.PositiveWhat company would not like to have an automation when sending their campaigns? Having an automated response depending on the customer's actions is the best thing about any Marketing service. MailerLite focuses on offering the best expectation for the clients and receivers of each campaign, during the use we have had in our company, we have noticed the following positive characteristics:
- MailerLite has the ability to create and manage drip campaigns. With the drip system, campaigns with automated responses can be created, depending on the actions of the client with the campaign that has previously been sent. I love this feature because it allows our customers to receive immediate responses via email, and thus have a good sales procedure. This feature has allowed us to close more deals.
- It has an excellent email marketing system, providing me with a wide variety of designs for each campaign that I am going to carry out through email. In addition, MailerLite also has templates to create emails right away, without the need to do it manually.
- It has an excellent anti-spam system, so that a large number of our email campaigns reach their recipients without any type of blocking by the recipients. All emails sent from MailerLite reach their recipient.
- I love the integration system that it has with our event system, coming to work automatically when each event ends. MailerLite sends automated campaigns to all event participants, in order to attract new potential customers.NegativeI consider that I have not had any type of problem during my experience with MailerLite, this software has exceeded my expectations and has performed excellently during its operation in my sales and marketing sector. I have never had any kind of problem during the creation, distribution or administration of advertising campaigns, I have always felt comfortable, the customer support has been really good and I have enjoyed a very good automated system to obtain clients. I hope not to have any kind of problem in the future, MailerLite is second to none.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Great Product - Easy to use and Great Pricing
Date: Feb 21 2022SummaryI have used another similar program for a different group. I didn't choose that one. When I could make a choice, this is the one I chose, for the reasons mentioned above.
Positive- easy to learn
- easy to set up
- basic tools get the job done
- reports are very useful
- pricing was very reasonable
- GDPR complianceNegativeI would have liked more options for the "unsubscribe" page, but there has been a re-design of that which I have yet to try.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Complete and user friendly
Date: Feb 23 2022SummaryGreat product, I had been looking for a tool like MailerLite but never find one as simple to use but overall excellent.
PositiveHas all the functionality we need for our mailing campaigns and links to other applications.
Most of all is very intuitive and any one with little practice can learn to use it.NegativeAny cons are really relevant, all basic features are in place.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Easy and ecconomical
Date: Feb 21 2022SummaryI am happy and have no plans of going anywhere else. I hope to have time to keep learning about the automations.
PositiveI transferred from a different site--I have a newsletter so was concerned about moving all my subscribers, but you all made the move simple. Setting up by making a template keeps life so easy--I tend to send twice a month and have designed two templates. Now instead of starting from scratch, your template allows me to make simple adjustments. I also can see the open rate, click rate, and subscriber additions and subtractions with ease.
NegativeSometimes I need simpler or slower instructions in the how-to videos. There's a whole new lexicon involved and I am older so I need a little more time and explanation for understanding things like the automations.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Easy to use
Date: Feb 22 2022SummaryThe transition to MailerLite was simple and easy. Understanding how to use MailerLite has been an easy experience.
PositiveEasy to use and easy to understand. No problem transitioning and moving my subscribers over. Designing newsletters is quick and easy.
NegativeNo cons from my perspective at this time. I have had no trouble with the transition and enjoy designing newsletters for my subscribers.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
MailerLite has been good for me and my fellow authors
Date: Feb 18 2022SummaryI've tried 3-4 other systems, and MailerLite is the best value for most small businesses. Very flexible and powerful!
PositiveEasy to use.
Lots of great features, even at the free level.
All the features that authors need to sell their books.
Automations are very powerful.
Landing pages and sign up forms look great!NegativeSome advanced features, like clicking a link to be added to an interest group, require several steps when setting things up.
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The automations are great, but could be organized better.Official MailerLite Response -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Sending and perfect receptivity of advertising campaigns.
Date: Mar 16 2021SummaryMailerLite has helped us day after day to carry out exponential monitoring of all the campaigns we send to our clients, in this way we can know what kind of impact that campaign has had and what kind of traffic we have generated. In addition, MailerLite allows us to create advertising campaigns with a unique design in the market and that has allowed us to send information in a more organized way to our clients. It should be noted that MailerLite has an excellent campaign delivery filter, which performs an automated process to prevent our campaigns from entering the Spam folder, since all our clients receive our campaigns in their main tray.
PositiveFor us, the dispersion, sending and receiving of our advertising campaigns is an extremely important issue that worries us, because in this way we can capture the attention of customers and we can generate sales in less time. MailerLite has been a completely beneficial platform for us, due to its great potential for monitoring all types of campaigns, the good delivery and the good reception of each of these advertising campaigns. One of the things I like the most about MailerLite is that it provides me with a huge variety of templates, which has allowed me to give each of the campaigns we create every day a very different design, a much more creative design, with colors more outstanding and that allows us to better organize the information that each advertising campaign carries.
NegativeI am very grateful to this platform for allowing us to have a complete experience without any type of errors or failures that directly affect our development within the platform and its functionalities. This platform has been great, it helps me every day to innovate in the creation and administration of campaigns in an exponential way, and it allows me to follow up on each one of them without any type of problem or delay in receiving information. I am very happy with MailerLite and I recommend it to any company without a doubt, I recommend it for those companies that seek to innovate in their advertising sector and want to expand the receptivity of their campaigns.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
A more optimal design for all my advertising campaigns.
Date: Mar 12 2021SummaryI find it to have had a fairly pleasant overall use and experience, I have had the ability to improve the flow of my ad campaigns, and I have also gained the ability to offer better campaign delivery to my clients. MailerLite has allowed me to obtain reports and reports in an automated way, which has helped me to obtain a complete analysis of the behavior that the client has had with the campaign that has previously been sent to their main tray. I thank MailerLite for having achieved immediate effectiveness in the creation and administration of advertising campaigns, this platform has given a touch of creativity and an optimal design to all the campaigns that I carry out every day, it is extremely fantastic. In addition, MailerLite has a very active support, which attends to any case in just a few minutes, compared to other platforms that take much longer.
PositiveMailerLite is an incredible platform for managing your email advertising system, and its ability to monitor advertising campaigns is impressive. What I like the most about MailerLite is the great automation that it offers to the email marketing system, an automation that works perfectly with a follow-up pattern and allows various actions to be performed when one is previously executed, in addition, this automation also allows some additional mail is sent to the client in relation to the campaign to which he has previously subscribed (all this automatically). In addition, MailerLite has a wide variety of email templates, which allows me to add a touch of creativity to each of the campaigns that I send to my clients, and thus make them feel more satisfied with the content received. Finally, I love the amount of advanced filters that MailerLite uses, since it helps all my campaigns reach the main tray of each of the clients, and that has helped me that clients access the campaign faster.
NegativeMailerLite offers a fairly limited free trial for medium-to-large businesses, as the free trial it offers only allows you to send email offers to just 1000 contacts, which means that it is very little for companies that have an advanced journey in marketing. via email. This free trial is essential for small companies that are starting in the labor sector, since it is a small but fair amount to be able to test the entire program, but I think that this number of contacts should be more extensive if the companies are larger, in order to allow a more extensive and complete free trial.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Simple email marketing tool
Updated: Nov 06 2020SummaryMailerLite is very easy to use an email marketing platform. Its interface is pretty intuitive and flexible with campaign building. As I compare to another tool, this platform very easy and robust.
PositiveMailerLite is an amazing email marketing tool that offers great customization and landing page builder. Its interface is very user friendly. The automation of emails is pretty much the same as compared to SendX.
NegativeSegmentation is not very practical on this tool.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Reliable platform
Date: Oct 23 2020SummaryWe are using MailerLite to improve sales and collect leads from our users. The best aspect I liked was the segmentation campaign. Its free forever plan is effective and the best for small scale users.
PositiveSegment campaigns functionality that can be created using it's user intelligence data.
No HTML, theme designing.
Robust campaign data monitoring.NegativeNo cons, it does its marketing job very effectively.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Simple email marketing tool
Date: Jul 23 2020SummaryMailerLite is the simplest and most flexible email marketing solution for business. It offers very easy to customize and design our own email layouts.
PositivePre-built templates make it very easy to make email designs. It offers import and export of subscriber lists which help to migrate easily from the other tool. The campaign report is excellent.
NegativeIt worked great for me. Nothing to share about cons.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Outstanding email marketing platform
Date: Aug 26 2020SummaryIt's an excellent email marketing platform. Overall I use MailerLite to build a marketing campaign. It provides amazing customization to make my own email designs. It helps to increases the engagement and conversion rate.
PositiveHere are the things I liked about MailerLite.
* Effortless to build a marketing campaign.
* Email UI customizations.
* Email automation to send scheduled and personalized emails.
* Increases conversation rate.NegativeOverall it's an outstanding platform.
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No cons to share. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Works okay
Date: May 05 2020SummaryOverall it's a really good platform but I didn't like the cost and lack of features they offer.
PositiveWorks well for sending our very simple and basic emails. They do offer a free tier you can use.
NegativeVery simple platform but is costly as others are.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Our one stop email solution
Date: Mar 28 2020SummaryWe were using a self hosted email solution but it was getting difficult to manage the increasing list so we decided to shift to a cloud based solution and after researching market MailerLite seemed to be a perfect solution and that too not much heavy on pocket. Mailchimp was our first choice but it was expensive to be used on long run so mailer lite was chosen and since that day have never looked back. Our experience has been awesome and its evolving at a good pace, Zapier integration is something very nice which gives endless possibilities.
Positive1) Ease of usage , various integration options available .
2) Easy and user friendly designer system which helps us design the mail very easily its like piece of cake.
3) List management is also super intuitive which helps in easily organizing subscribers.Negative1) Lack of Android app, iOS app has been released in beta version.
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2) It uses a very dynamic IP so sometimes mail gets in promotion but guess that happens with every email solution.