What is Mixpanel?
Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.
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Mixpanel Categories and Features
Website Optimization Tools
Web Analytics Software
Product Management Software
Predictive Analytics Software
Mobile App Analytics Tool
Marketing Analytics Software
Machine Learning Software
Data Analysis Software
Customer Journey Mapping Tools
Customer Engagement Software
AB Testing Software
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Mixpanel Customer Reviews
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Mixpanel continues to boom with its business analytics efficiency
Date: Mar 22 2021SummaryIn general terms, the application offers excellent tools for the analysis of behavior, interaction and external reach provided by users within our pages through accurate statistical diagrams. However, due to the complex scope of the analytics theme, we could end up with favorable results in the performance of the application due to lack of knowledge, which can be fixed with the manual that gives you the Premium version.
PositiveMixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us.
NegativeOne of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mixpanel an all-in-one web and network management and monitoring solution
Date: Apr 10 2021SummaryIt gives us much to be desired the fact of its exclusive use from mobile devices, but we recommend the application 100% because it provides us with a daily monitoring and analysis of the management of our website and social networks, in addition to favorable results in terms of marketing and sales, It allows us to schedule campaigns and results with possible strategies to follow.
PositiveThis application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies.
NegativeWe find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Help verify accurate data
Date: Jun 29 2021SummaryIn short, this program has given us multiple reasons to continue trusting it; the data is centralized thanks to its features and desires to meet precise objectives; it is excellent and has helped to specify many parameters of relevant information; it works very well. It has helped to encourage the channeling of data. I am fully confident that the program works flawlessly because it involves multiple changes in data management processes.
PositiveThe software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.
NegativeMixpanel has no built-in guides to help solve problems without contacting support.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mixpanel surprises with analysis and decision making features
Date: Mar 27 2021SummaryObjectively, it could be said that the application offers an all-in-one marketing and commercial communications management; from geolocation and notification scheduling to campaign segmentation and statistical analysis. However, it has limitations in device extensions.
PositiveWe found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market.
NegativeSince Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Key statistics to understand the performance of our business
Date: Jun 10 2021SummaryMixpanel has been of great benefit to graphically visualize organizational data, understand our performance, and influence decision-making in search of constant improvements. It is an excellent application for channeling information, plus every analytic and graph it generates could play an essential role in decision-making within any organization. It is well worth it.
PositiveMixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making.
NegativeThe graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Conversion oriented analytics
Date: Jul 23 2020SummaryMixpanel offers a powerful platform for deep insight full analytics. It provide behavioral analytics which can be used to analyse the behaviour of user base and visitors through its segmentation and key performance index tracker. The Data analytics section is great to find anomalies through its automation channel. It has inbuilt support for Push messages, Emails and in-app messages which is great and-on with analytics and can be used with its powerful segregation tool to select the right target group and pitch the offers.
PositiveMixpanel is analytics platform which offers deep insights to analyse, identify and optimise to increase the engagement and ultimately conversion. Mixpanel provides the analytics basically divided into four categories as Data analytics, Behavioral analytics, Messaging and Data pipeline.
NegativeMixpanel is a very powerful analytics tool which can be used based on the configuration done manually and its automation. No cons.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Business analytics platform
Date: Aug 23 2020SummaryMixpanel is a very versatile analytics tool for businesses to develop and analyze user needs and behaviours. Using Mixpanel helps me to analyze user in every aspect to deliver and develop what my users want.
PositiveIts a very versatile and robust business analytics platform.
Helps you analyze users in every aspect.
Helps to understand my client's needs and behaviour.
No coding required to set up.NegativeI never encountered any problem with this platform.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Helps To Construct better User Experience
Updated: Jul 10 2020SummaryMixpanel is a versatile platform to analyze data. We use Mixpanel in Slack integration. It gives us a seamless experience to analyze the analytical data of business and user interaction and experience.
Positive#1- It's a versatile platform to analyze data.
#2- It can also be integrated with the Slack app, gives seamless and complete features on one app.
#3- It helps to construct a better and user-friendly environment for clients.Negative#1- We had a very positive experience with Mixpanel.
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