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What is Mixpanel?

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

Pricing

Price Starts At:
$89 per month
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Mixpanel
Date Founded:
2009
Company Location:
United States
Company Website:
mixpanel.com
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Product Details

Deployment
SaaS
Windows
Mac
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Mixpanel Categories and Features

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Management Software

Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Predictive Analytics Software

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Mobile App Analytics Tool

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Machine Learning Software

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Data Analysis Software

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Customer Engagement Software

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

More Mixpanel Categories

Mixpanel Customer Reviews

Write a Review
  • Reviewer Name: Ronald W.
    Position: Marketing Specialist
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mixpanel continues to boom with its business analytics efficiency

    Date: Mar 22 2021
    Summary

    In general terms, the application offers excellent tools for the analysis of behavior, interaction and external reach provided by users within our pages through accurate statistical diagrams. However, due to the complex scope of the analytics theme, we could end up with favorable results in the performance of the application due to lack of knowledge, which can be fixed with the manual that gives you the Premium version.

    Positive

    Mixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us.

    Negative

    One of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.

    Read More...
  • Reviewer Name: Sarah E. B.
    Position: Investigator
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mixpanel an all-in-one web and network management and monitoring solution

    Date: Apr 10 2021
    Summary

    It gives us much to be desired the fact of its exclusive use from mobile devices, but we recommend the application 100% because it provides us with a daily monitoring and analysis of the management of our website and social networks, in addition to favorable results in terms of marketing and sales, It allows us to schedule campaigns and results with possible strategies to follow.

    Positive

    This application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies.

    Negative

    We find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer.

    Read More...
  • Reviewer Name: Michael M.
    Position: Software Development
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Help verify accurate data

    Date: Jun 29 2021
    Summary

    In short, this program has given us multiple reasons to continue trusting it; the data is centralized thanks to its features and desires to meet precise objectives; it is excellent and has helped to specify many parameters of relevant information; it works very well. It has helped to encourage the channeling of data. I am fully confident that the program works flawlessly because it involves multiple changes in data management processes.

    Positive

    The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.

    Negative

    Mixpanel has no built-in guides to help solve problems without contacting support.

    Read More...
  • Reviewer Name: Andrea N.
    Position: Executive Assistant
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 10,000 - 19,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mixpanel surprises with analysis and decision making features

    Date: Mar 27 2021
    Summary

    Objectively, it could be said that the application offers an all-in-one marketing and commercial communications management; from geolocation and notification scheduling to campaign segmentation and statistical analysis. However, it has limitations in device extensions.

    Positive

    We found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market.

    Negative

    Since Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics.

    Read More...
  • Reviewer Name: Victoria S.
    Position: Office Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Key statistics to understand the performance of our business

    Date: Jun 10 2021
    Summary

    Mixpanel has been of great benefit to graphically visualize organizational data, understand our performance, and influence decision-making in search of constant improvements. It is an excellent application for channeling information, plus every analytic and graph it generates could play an essential role in decision-making within any organization. It is well worth it.

    Positive

    Mixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making.

    Negative

    The graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent.

    Read More...
  • Reviewer Name: Anurag S.
    Position: Marketing Analyst
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Conversion oriented analytics

    Date: Jul 23 2020
    Summary

    Mixpanel offers a powerful platform for deep insight full analytics. It provide behavioral analytics which can be used to analyse the behaviour of user base and visitors through its segmentation and key performance index tracker. The Data analytics section is great to find anomalies through its automation channel. It has inbuilt support for Push messages, Emails and in-app messages which is great and-on with analytics and can be used with its powerful segregation tool to select the right target group and pitch the offers.

    Positive

    Mixpanel is analytics platform which offers deep insights to analyse, identify and optimise to increase the engagement and ultimately conversion. Mixpanel provides the analytics basically divided into four categories as Data analytics, Behavioral analytics, Messaging and Data pipeline.

    Negative

    Mixpanel is a very powerful analytics tool which can be used based on the configuration done manually and its automation. No cons.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Business analytics platform

    Date: Aug 23 2020
    Summary

    Mixpanel is a very versatile analytics tool for businesses to develop and analyze user needs and behaviours. Using Mixpanel helps me to analyze user in every aspect to deliver and develop what my users want.

    Positive

    Its a very versatile and robust business analytics platform.
    Helps you analyze users in every aspect.
    Helps to understand my client's needs and behaviour.
    No coding required to set up.

    Negative

    I never encountered any problem with this platform.

    Read More...
  • Reviewer Name: Ramesh S.
    Position: Senior Technical Support
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helps To Construct better User Experience

    Updated: Jul 10 2020
    Summary

    Mixpanel is a versatile platform to analyze data. We use Mixpanel in Slack integration. It gives us a seamless experience to analyze the analytical data of business and user interaction and experience.

    Positive

    #1- It's a versatile platform to analyze data.
    #2- It can also be integrated with the Slack app, gives seamless and complete features on one app.
    #3- It helps to construct a better and user-friendly environment for clients.

    Negative

    #1- We had a very positive experience with Mixpanel.

    Read More...
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