List of the Top 25 Automotive CRM Software in 2025

Reviews and comparisons of the top Automotive CRM software currently available


Automotive CRM software is a tool designed to help automotive dealerships and service providers manage customer relationships and improve sales and service processes. It enables businesses to track leads, manage customer inquiries, and store detailed customer profiles, including purchase history and service records. The software often includes features for automating follow-up tasks, scheduling appointments, and sending personalized communications, improving customer engagement and retention. With integrated inventory management, it allows dealerships to keep track of vehicle stock and service parts, ensuring timely sales and maintenance. Reporting and analytics tools provide insights into sales performance, customer satisfaction, and marketing effectiveness. Automotive CRM software is essential for enhancing customer service, streamlining operations, and driving growth in the competitive automotive industry.

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    Frazer Auto Dealer Software Reviews & Ratings

    Frazer Auto Dealer Software

    Frazer Computing

    Affordable, user-friendly software with exceptional customer support awaits!
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    Company Website
    Frazer provides comprehensive dealer management software tailored for independent automobile dealerships throughout the United States. Their mission has consistently been to deliver a user-friendly, top-notch Dealer Management System that remains affordable. In addition, they pride themselves on having a supportive and well-informed customer service team available to assist users. Experience the buzz in the automotive sector by signing up for a complimentary trial and see the benefits for yourself.
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    Pipedrive Reviews & Ratings

    Pipedrive

    Pipedrive

    Streamline sales, enhance collaboration, and close deals faster!
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    Pipedrive is an advanced customer relationship management (CRM) and sales pipeline management tool aimed at assisting companies in monitoring and enhancing their sales workflows. It features automation capabilities, AI-driven sales analytics, and up-to-the-minute reporting to enable businesses to finalize deals more quickly and efficiently. Additionally, with its adaptable workflows, compatibility with numerous applications, and user-friendly design, Pipedrive empowers sales teams of various scales to handle leads, streamline repetitive activities, and assess performance for more informed, data-oriented decisions. This comprehensive platform not only simplifies the sales process but also enhances collaboration among team members, ensuring that everyone is aligned towards achieving common goals.
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    monday sales CRM Reviews & Ratings

    monday sales CRM

    monday.com

    Empower your sales team with a customizable, user-friendly solution.
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    Leveraging the adaptable low-code/no-code platform of monday.com, WORK OS, the monday sales CRM offers a fully customizable solution that enables business owners and sales teams to efficiently oversee all facets of their sales cycle and customer information in a singular, centralized system. Users can effortlessly capture leads from various sources, manage contact information with ease, and monitor the status of every deal, ensuring that no potential opportunity is overlooked. With the ability to create tailored dashboards, teams can confidently analyze their data and gain a comprehensive view of sales activities and performance, allowing for the optimization of processes or strategic adjustments without requiring IT knowledge. The monday sales CRM significantly reduces hours spent on repetitive tasks by automating manual processes through no-code solutions and seamlessly integrates with existing tools used by sales teams. Additionally, it supports the nurturing of client relationships by facilitating the management of post-sale activities, including onboarding and project oversight, while allowing for the effortless generation of personalized invoices and quotes. In contrast to conventional CRMs, monday sales CRM stands out as an exceptionally user-friendly platform, ensuring that sales teams are equipped with a CRM they genuinely enjoy using, thereby enhancing overall productivity and engagement. Moreover, the system's flexibility ensures that it can evolve alongside the changing needs of the business.
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    HubSpot CRM Reviews & Ratings

    HubSpot CRM

    HubSpot

    Transform customer engagement with an all-in-one platform.
    HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.
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    Act! Reviews & Ratings

    Act!

    The all-in-one front-office solution for SMBs that thrive on loyal customer relationships.
    Act! Advantage is a full front-office CRM solution with all-new functionality, including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadens its footprint across your entire front office and reduces your need for costly, third-party tools. Select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.
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    CDK Global Reviews & Ratings

    CDK Global

    CDK Global

    Empower your dealership with innovative, integrated solutions today!
    For five decades, CDK has been delivering innovative solutions that empower dealers to manage their operations and forge stronger connections with customers at over 15,000 retail sites throughout North America. The CDK Dealership Xperience enhances the potential for dealers by offering a range of sophisticated solution suites that integrate smoothly with our Foundations Suite, thereby driving performance improvements. • Foundations Suite: This is the foundational element of the platform that provides essential, built-in capabilities necessary for effectively managing all dealership workflows while ensuring an exceptional customer experience from the outset. • Fixed Operations Suite: Recognized as the most extensive solution available, it enables dealers to cultivate customer loyalty, optimize parts and service operations, and enhance profitability. • Modern Retail Suite: This suite minimizes friction in the buying process and elevates customer engagement and revenue by streamlining and simplifying the purchasing experience that consumers now anticipate. • Intelligence Suite: It leverages the power of data-driven insights to enhance performance and foster customer loyalty through the use of advanced analytics, artificial intelligence, and machine learning. In summary, CDK's comprehensive offerings are designed to address the evolving needs of dealerships and their customers, ensuring they remain competitive in a rapidly changing market landscape.
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    KUKUI Reviews & Ratings

    KUKUI

    Kukui

    Empower your automotive business with integrated marketing excellence.
    Kukui's comprehensive success platform stands as a robust integrated marketing software tailored for automotive businesses, empowering them to enhance their brand and reach new levels of achievement. With features that facilitate conversion rate optimization and point-of-sale integration, Kukui also offers essential tools for email marketing, customer retention, and revenue analytics, making it an indispensable resource for growth. By leveraging these capabilities, businesses can refine their marketing strategies and better connect with their audience.
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    ARI (Auto Repair Software) Reviews & Ratings

    umob

    Streamline your auto repairs with affordable, efficient software!
    ARI is an affordable and dependable auto-repair software priced at just $19.99 per month. Designed specifically for auto repair shops and independent mechanics, it comes with several remarkable features aimed at streamlining your workflow. The software's primary function is to aid mechanics in diagnosing vehicle issues efficiently. It allows users to swiftly generate job cards or repair orders, as well as create and send electronic invoices to clients without hassle. This elegant tool simplifies a challenging process, and once properly configured, it can significantly reduce the time and resources typically spent on drafting estimates and invoices for auto repairs. With ARI, mechanics can focus more on their work and less on administrative tasks.
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    Close Reviews & Ratings

    Close

    Maximize your sales efficiency with a comprehensive, integrated platform.
    Close stands out as the premier CRM solution for small businesses and startups eager to secure more deals in a shorter period. Your team can seamlessly engage with potential clients or existing customers through an integrated platform that offers SMS, email, and calling functionalities all in one place. This comprehensive tool operates independently, eliminating the necessity for separate sales email or calling applications. Being cloud-based and budget-friendly, Close is not only user-friendly but also comes with clear pricing structures, making it particularly suitable for small to medium-sized enterprises. Subscription plans begin at just $49 per month. The design of Close prioritizes maximizing sales efficiency for users. With a single click, you can initiate and receive calls, with every interaction automatically recorded—there's no need for manual data entry! As soon as the phone rings, relevant lead activity data appears on your screen, ensuring you always have access to essential information. Furthermore, customer support is readily available through various channels, including email, phone, an extensive FAQ section online, and a self-service knowledge base, providing users with ample resources to assist them. This combination of features makes Close an invaluable asset for any sales team.
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    Autodeals Reviews & Ratings

    Autodeals

    Autodeals Inc

    Transform your dealership's growth with comprehensive digital solutions.
    Autodeals, Inc. provides a comprehensive cloud-based solution tailored for growth-oriented automobile dealerships across all 50 states. This all-encompassing digital retailing platform features essential tools such as CRM, messaging, deal management, accounting, electronic signatures, LenderHawk contract delivery, a service center, payment processing, and BHPH loan processing. For regional dealerships aspiring to expand geographically, Autodeals offers a systematic approach to growth. Small and medium-sized dealerships aiming for operational excellence and wishing to utilize modern customer communication and digital retailing should consider partnering with Autodeals. BHPH dealerships looking to cut their collection efforts by half will find Autodeals to be an ideal choice. Furthermore, dealerships that want to maintain daily financial accuracy should explore how Autodeals can automate 53% of accounting transactions while providing insight into ongoing operations. Additionally, dealership owners focused on minimizing fraud within their enterprises will appreciate that Autodeals has been developed by dealers with a deep understanding of their unique challenges. This dedication to dealer needs ensures that Autodeals remains a trusted partner in navigating the complexities of the automotive industry.
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    Dealership CRM Reviews & Ratings

    Dealership CRM

    Dealership CRM

    Elevate dealership efficiency with intuitive, integrated customer management.
    Dealership CRM is an intuitive and efficient software designed specifically for motorcycle and powersports dealerships. This powerful CRM system enables you to enhance customer relationships, increase unit sales, and optimize your time management effortlessly. Stay connected with your clientele by utilizing automated service reminders that can be sent through email or text messages. All customer information is centralized, allowing you to monitor conversations and understand customer history for more personalized interactions. Easily track your prospects and sales team's progress to secure more deals, as leads navigate through your customized sales pipeline. You have the option to utilize our predefined pipelines for Showroom, Website, and Phone Calls, or create your own to perfectly align with your dealership's requirements. By customizing your pipeline, you can gain control over your deals, quickly identifying which ones need attention and which are nearing closure. Additionally, you can enhance your operational efficiency by collaborating with over 870 integrations, including popular platforms like Shopify, WordPress, and Zapier, ensuring you have all the essential tools at your disposal. In this way, the dealership can streamline processes and improve overall performance.
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    Epicor Vision Reviews & Ratings

    Epicor Vision

    Epicor

    Transform your distribution management for unparalleled customer success!
    Epicor Vision is a robust enterprise software solution designed for automotive aftermarket parts distributors focused on enhancing customer service and boosting profitability. This all-encompassing distribution management system is equipped with numerous high-value features that not only drive efficiency and increased profitability but also connect nearly every facet of your business, ensuring competitiveness in the current aftermarket landscape. Notable features include sophisticated inventory management and adaptable pricing strategies; cutting-edge sales acceleration tools; comprehensive insights into performance analytics; essential Epicor Vista® parts demand intelligence; connectivity channels that expedite operations throughout the supply chain; distinctive tools aimed at enhancing customer loyalty, such as CRM modules; seamless integration with the JMO warehouse management system; and visibility of inventory across the enterprise at points of sale. Designed to cater specifically to your individual business needs, Epicor Vision software simplifies the integration of all essential business processes into a unified platform, thereby streamlining operations even further. By choosing Epicor Vision, companies can not only stay ahead of the competition but also create a more cohesive and responsive business environment.
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    Salesforce Reviews & Ratings

    Salesforce

    Salesforce

    Empower your small business with scalable, all-in-one CRM solutions.
    Salesforce’s CRM offerings for small businesses come in two comprehensive suites: Starter Suite and Pro Suite, each crafted to fuel growth by connecting key business functions in one seamless platform. Starter Suite is ideal for small businesses beginning their CRM journey, combining marketing, sales, service, and commerce tools with easy setup and AI-driven guidance, supported by a free 30-day trial and 40% off pricing. Pro Suite elevates this experience with greater customization options, powerful automation, real-time chat, sales quoting and forecasting, and access to hundreds of additional apps via AppExchange, making it perfect for businesses with evolving and complex needs. Both suites include features such as campaign templates, smart segmentation, case management, and storefront builder, allowing businesses to build strong customer relationships and grow revenue across multiple channels. Pro Suite customers also benefit from enhanced pipeline visibility, streamlined payment processes, and comprehensive customer service automation to improve operational efficiency. Salesforce’s rich resource ecosystem — including Trailhead courses, live events, and an active community — supports businesses in maximizing their CRM investment. Customer testimonials emphasize the scalability and flexibility of these solutions, showing how Salesforce adapts to changing business demands. Whether launching or expanding, these CRM suites ensure companies have the tools they need to succeed and scale without switching platforms.
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    monday.com Reviews & Ratings

    monday.com

    monday.com

    Empower your team with seamless, customizable project management solutions.
    monday.com Work OS serves as a no-code platform for work management, enabling teams to enhance their project and workflow management processes. This versatile software offers customizable solutions tailored for diverse applications, including marketing, sales, operations, IT, and HR. Users can efficiently plan, oversee, and monitor all their projects from a single interface, utilizing convenient features like automation, time tracking, and document sharing to save time. The platform's multiple visual board options, such as Gantt, Kanban, and Cards, allow teams to prioritize and organize tasks in a way that aligns with their preferences, while dashboards provide a comprehensive view of progress to support data-driven decision-making. Furthermore, seamless integrations with popular applications like Outlook, Microsoft Teams, Gmail, and Excel enable users to work within their preferred tools without interruption. Additionally, monday.com features specialized solutions like monday dev and monday sales CRM, which cater specifically to the unique requirements of various industries, thereby enhancing overall productivity and efficiency. With its extensive capabilities, monday.com empowers teams to achieve their objectives while ensuring a streamlined workflow.
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    AutoRaptor CRM Reviews & Ratings

    AutoRaptor CRM

    AutoRaptor

    Empowering dealers with intuitive CRM for maximum sales success.
    AutoRaptor stands out as an effective and user-friendly CRM software tailored for independent and BHPH dealers, offering them a combination of reliability and ease of use. This platform enhances the user experience beyond what is typically found in other CRM solutions, enabling independent dealers to spot sales prospects and expand their operations effectively. With features such as robust automation, email marketing, license scanning, insightful reporting, and seamless third-party integrations, AutoRaptor empowers sales teams to concentrate on the most promising leads while boosting overall productivity. Additionally, our exceptional support team serves as a valuable asset, providing dealers with essential assistance that often goes unrecognized. This comprehensive approach ensures that users not only have the tools they need but also the support to maximize their CRM experience.
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    Less Annoying CRM Reviews & Ratings

    Less Annoying CRM

    Less Annoying CRM

    Streamlined contact management for small businesses, effortlessly.
    Less Annoying CRM is a user-friendly contact management tool designed specifically for small businesses. It allows users to oversee their contacts, projects, schedules, and tasks through a straightforward web interface. The foundation of our product rests on three essential principles: ease of use, affordability, and outstanding customer support. New users can take advantage of a complimentary 30-day trial to explore the features of the CRM. Additionally, customers are encouraged to connect with us via phone or email should they need assistance or have inquiries. This ensures that they receive the help they need promptly, enhancing their overall experience with our service.
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    OpenPro ERP Reviews & Ratings

    OpenPro ERP

    OpenPro, Inc.

    Empower your business with versatile, real-time ERP solutions.
    OpenPro ERP solutions can be implemented either on-premises or through cloud services to facilitate business expansion. Catering to a diverse array of industries, OpenPro provides a comprehensive Enterprise Resource Planning (ERP) software package. As a prominent provider of Business Management ERP Software, OpenPro stands out by delivering real-time solutions to its users. Its offerings include essential features such as Accounting and Financial Reports, MRP manufacturing, MES, warehouse and wholesale distribution inventory control software, E-commerce capabilities, Project Management tools, and a Report Writer, all integrated into OpenPro's Real-Time Solutions framework. This Business Management Software adheres to international GAAP standards, ensuring compliance for users worldwide. Additionally, OpenPro accommodates multi-language support (offering nine languages) and multi-currency transactions, making it particularly versatile. To enhance retail operations, OpenPro includes a fully developed Point of Sales (POS) system and Order Processing functionality, while distributors can take advantage of robust supply chain management software. The accounting module is equipped with integrated time card management, payroll, and HRMS systems, streamlining business processes. With the integration of Customer Relationship Management (CRM), businesses can efficiently target and convert potential customers. OpenPro also features built-in document imaging capabilities and has its own e-commerce platform that can seamlessly integrate with various shopping carts. Furthermore, as a PHP open-source product, OpenPro encourages customization and development tailored to specific business needs. This flexibility allows businesses to adapt the software to their unique requirements, ensuring optimal performance and user satisfaction.
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    DP360 CRM Reviews & Ratings

    DP360 CRM

    Dealership Performance 360 CRM

    Empowering Powersport businesses through innovative, user-friendly CRM solutions.
    DP360 CRM has gained a strong reputation for excellence in agile software development, underscored by our technological advancements. We have assembled an extensive array of resources, such as guides, instructional videos, webinars, and workshops, which emphasize process, procedure, and accountability tools specifically designed for sales, parts and accessories, and service departments, thereby ensuring that our platform is both accessible and user-friendly for all users. Dealership Performance 360 CRM has received recognition in various CRM-oriented publications, establishing itself as an industry expert in Powersports Business. Drawing on insights from their mentor, the late Ed Lemco, and boasting over a decade of experience in CRM and BDC, Dealership Performance 360 CRM has cultivated a robust knowledge base that provides a unique perspective on successful Powersport businesses and their operators. This wealth of expertise has played a crucial role in facilitating the growth of our users, showcasing resilience and demonstrated success in the ever-evolving Powersport industry. Additionally, our unwavering commitment to innovation consistently propels best practices and elevates user engagement across all sectors, further solidifying our position as leaders in the field. Ultimately, our focus on continuous improvement ensures that we stay ahead of the curve in delivering exceptional value to our clients.
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    ZopDealer Reviews & Ratings

    ZopDealer

    Zop Media

    Streamline inventory management and elevate customer engagement effortlessly!
    Employing a Customer Relationship Management (CRM) system allows for organized and effective interactions with prospective clients, ultimately improving your business operations. The availability of mobile applications on both iOS and Android enables your team to quickly enter and manage the vehicles in your inventory. Additionally, all content is fully optimized for both desktop and mobile devices, adhering to Google's mobile-friendly requirements. Customers can easily explore your vehicle listings on any mobile device of their choice, providing them with a convenient browsing experience. Real-time engagement with customers is facilitated by live chat, which serves as the fastest way to communicate. You can list an unlimited number of vehicles on your website, and thanks to VIN decoding, adding inventory becomes a matter of seconds. Key information such as the Make, Model, and features is automatically retrieved, simplifying the process of inventory management. Our sophisticated inventory management system enables you to handle your entire stock effectively, allowing for multiple images of each vehicle to be uploaded, presenting them from various angles for potential buyers. This all-encompassing strategy not only boosts customer engagement but also enhances your visibility in the competitive automotive market, leading to increased sales opportunities. By leveraging these tools and features, your business can thrive in today's digital landscape.
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    INFOMAN eCRM Reviews & Ratings

    INFOMAN eCRM

    ACS Infotech

    Transform dealership success with proven, trusted customer solutions.
    INFOMAN eCRM is an online customer relationship management system designed to assist auto dealerships in enhancing their sales conversions by effectively following up on customer information and employing a reliable methodology. This application has been implemented at over 800 dealerships, encompassing well-known brands such as Maruti Suzuki, Renault, Audi, and Toyota, along with Fiat, Volkswagen, Nissan, Kia, Mahindra, Hyundai, TATA, Honda, Chevrolet, BMW, and Mercedes. Its widespread adoption highlights the trust and effectiveness it has garnered within the automotive industry.
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    Creatio Reviews & Ratings

    Creatio

    Creatio

    Empower your business with seamless no-code workflow automation.
    Creatio stands out as a global provider of an innovative no-code platform designed to streamline workflow automation and customer relationship management, delivering unparalleled flexibility. Its user-friendly no-code UI builder, combined with a drag-and-drop business process builder and an array of integrated tools, empowers users to develop business applications of varying complexity and scale, effectively managing both structured and unstructured workflows while supporting extensive reporting, diverse machine learning applications, and adaptable analytical dashboards. By utilizing Creatio, organizations can significantly reduce application development time by as much as tenfold. Moreover, Creatio offers a marketplace filled with pre-built solutions, connectors, and templates tailored to common business requirements and scenarios. The platform is constructed on a contemporary technology stack, ensuring that it seamlessly integrates within an organization's digital ecosystem for maximum adaptability. Additionally, Creatio CRM comprises a comprehensive suite of products that facilitate automation in marketing, sales, and service, all integrated onto a single no-code platform. These products can be implemented as a complete CRM package or as independent solutions, allowing businesses to tailor their use of the platform to meet specific operational demands. This level of customization ensures that organizations can optimize their workflows effectively while leveraging the full potential of the Creatio ecosystem.
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    DealerCenter Reviews & Ratings

    DealerCenter

    Nowcom Corporation

    Streamline your dealership operations with innovative efficiency solutions.
    DealerCenter stands out as a cutting-edge and reliable Dealer Management System (DMS) tailored for independent dealers. It offers an extensive array of features including inventory management, BHPH portfolio oversight, CRM capabilities, and seamless integration with QuickBooks Accounting. Additionally, it provides access to essential resources such as NADA, KBB, Manheim MMR, AutoCheck, and Carfax, along with credit reports from Experian, Equifax, and TransUnion. To get started, simply visit DealerCenter.com and set up your DealerCenter account today. This platform is designed to streamline operations and enhance efficiency for dealers in the market.
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    AppFueled Reviews & Ratings

    AppFueled

    AppFueled

    Unlock hidden profits and elevate your auto repair business!
    Tailored specifically for forward-thinking auto repair shop proprietors, this service uncovers hidden profits of up to $100,000 that have been missed for years. We take pride in our impeccable track record of assisting auto repair businesses in launching their own applications on app marketplaces! Since our inception in 2008, our mission has been to enhance the digital presence of the auto repair industry. Fostering enduring partnerships is our highest priority, with the typical client relationship lasting over five years! AppFueled™ excels in Software as a Subscription (SaaS) solutions designed for auto repair experts nationwide. Our innovative "app builder" platform, supported by a team of adept developers, guarantees the successful launch of custom-branded mobile applications in both the iTunes® app store and Google Play® store with a flawless success rate. Additionally, our platform seamlessly integrates with top shop management software solutions, such as R.O.Writer™, Mitchell1™, NapaTracs™, Protractor™, TekMetric™, and ShopWare™, among others. We invite you to reach out and discover how we can assist you! By collaborating, we can transform your shop's digital footprint and unveil new opportunities for revenue generation. Let's embark on this journey together and redefine the future of your business!
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    BiT Dealership Software Reviews & Ratings

    BiT Dealership Software

    BiT Dealership Software

    Revolutionize operations with seamless management for diverse industries.
    This cloud-based dealer management system is designed for a variety of industries including marine, RV, powersports, golf cart dealerships, repair shops, and marinas. Its user-friendly interface brings together parts management, service and work order tracking, as well as unit sales into a cohesive platform. With no upfront fees or contracts to worry about, it presents a risk-free solution for businesses. Users can easily export stock orders and access the latest pricing from OEMs and distributors. The system incorporates advanced ordering algorithms to simplify stock level management, while BiT offers an aerial view of your entire facility, handling billing, deposits, and pre-payments efficiently. By minimizing the time spent on spreadsheets and disjointed systems, businesses can concentrate on growth and customer care. Choose the BiT module that aligns with your focus, whether it involves sales, service, slip management, storage, or a combination of all these aspects, to optimize your operations and enhance your customer experience.
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    DMS Complete Reviews & Ratings

    DMS Complete

    Dealer Management System

    Empowering dealerships with tailored, user-friendly management solutions.
    Introducing a comprehensive cloud-based dealer management system designed for multiple users, equipped with a customer relationship management (CRM) feature to monitor clients and suppliers, alongside tools for inventory oversight to track unit revenues. This system includes an integrated website, supports multi-location operations, allows for customer bill of sale printing, facilitates data exports for external websites, provides state and DMV forms printing, offers various reporting options, and is optimized for mobile devices, among a host of additional features. Our platform's user-friendly interface and adaptable pricing models make it a perfect fit for dealerships of any scale, sector, or specialty. A key benefit of our service is our capability to tailor functions and features specifically for your dealership's needs, ensuring a personalized experience. Reach out to us today to discover why DMS Complete is the ideal choice for your dealership's success and growth.
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Automotive CRM Software Buyers Guide

Automotive Customer Relationship Management (CRM) software is designed specifically to cater to the unique needs of the automotive industry. This specialized software helps dealerships and repair shops manage their interactions with customers, streamline their sales processes, and enhance overall customer satisfaction. By integrating various functionalities tailored to automotive sales and service, CRM systems play a crucial role in driving business success and fostering long-term customer relationships.

Key Features and Functionalities

Automotive CRM software typically offers a range of features to support both sales and service departments:

  1. Customer Data Management: Automotive CRM systems centralize customer information, including contact details, vehicle history, purchase history, and service records. This centralized database ensures that all customer interactions are informed and personalized.

  2. Sales Management: The software helps manage the sales process from lead generation to finalizing a sale. Features often include lead tracking, opportunity management, and automated follow-up reminders. This helps sales teams stay organized and ensures timely communication with potential buyers.

  3. Service Scheduling and Management: For service departments, CRM systems facilitate appointment scheduling, service reminders, and tracking of service history. This functionality improves operational efficiency and enhances customer satisfaction by ensuring timely and accurate service delivery.

  4. Marketing Automation: Automotive CRMs often include tools for creating and managing marketing campaigns. This can involve email marketing, SMS notifications, and targeted promotions based on customer preferences and behavior. Marketing automation helps dealerships stay connected with customers and drive repeat business.

  5. Reporting and Analytics: Comprehensive reporting tools provide insights into sales performance, customer behavior, and service department efficiency. By analyzing these metrics, dealerships can make informed decisions, identify trends, and develop strategies to improve performance.

  6. Integration Capabilities: Modern automotive CRM systems are designed to integrate with other software and systems, such as inventory management, finance, and accounting software. This seamless integration ensures that all aspects of dealership operations are interconnected, improving data accuracy and operational efficiency.

  7. Customer Communication: Effective communication tools within automotive CRM systems include automated follow-ups, appointment reminders, and customer feedback surveys. These features help maintain engagement and build stronger relationships with customers.

Benefits of Automotive CRM Software

  1. Improved Customer Relationships: By centralizing customer data and providing tools for personalized communication, automotive CRM systems help dealerships build and maintain strong relationships with their customers. This leads to increased customer loyalty and repeat business.

  2. Increased Sales Efficiency: The ability to track leads, manage sales opportunities, and automate follow-ups enhances the efficiency of the sales process. Sales teams can focus on high-value activities, leading to higher conversion rates and increased sales.

  3. Enhanced Service Operations: Streamlined service scheduling and management reduce the likelihood of missed appointments and improve overall service quality. This results in higher customer satisfaction and repeat service visits.

  4. Data-Driven Decision Making: With advanced reporting and analytics, dealerships can gain valuable insights into their operations. This data-driven approach enables better decision-making, helps identify areas for improvement, and supports strategic planning.

  5. Operational Efficiency: Integration with other systems and automation of routine tasks reduce manual work and minimize errors. This leads to smoother operations and more efficient use of resources.

In summary, automotive CRM software is a powerful tool for managing customer relationships and optimizing dealership operations. By offering features tailored to the automotive industry, these systems support sales and service departments, enhance customer interactions, and contribute to overall business success.