List of the Top Customer Data Platforms (CDP) in Europe in 2025 - Page 7

Census acts as a powerful operational analytics platform that bridges the gap between your data warehouse and the applications you use daily. It promotes shared access to customer information among sales, marketing, and customer success teams, ensuring that data remains consistently fresh without the need for technical support. With Census, you can easily publish SQL and dbt models from your data warehouse, eliminating the need for coding. This solution alleviates the burden of interpreting external APIs and managing complex scripts, allowing you to focus on your core business goals. Rather than wrestling with yet another source of truth, you can utilize the data already housed within your warehouse. The integration process is seamless; you simply select a destination application, map your data accordingly, and you are good to go. Census transforms your data into a resource that extends beyond just quarterly reports, empowering all members of your organization to take proactive measures. With real-time metrics available across various applications, your business operations can improve, leading to enhanced user satisfaction and increased revenue. Additionally, this efficient approach not only encourages collaboration among different teams but also stimulates innovation by simplifying the process of making data-driven decisions, ultimately fostering a culture of insight and growth. As a result, organizations can respond more swiftly to market changes and customer needs.

Mediarithmics stands out as a cutting-edge Customer Data Platform that enables large organizations to revamp their growth strategies by revolutionizing consumer engagement on a massive scale. Our platform provides capabilities for real-time marketing personalization, supports audience monetization without relying on cookies, and encourages adaptable data collaboration, all through a unified technological framework. By dismantling data silos within your organization, we empower marketing, monetization, product, and data teams to harness insights efficiently, thereby improving the overall customer experience. This comprehensive strategy guarantees that every element of consumer interaction is fine-tuned for optimal effectiveness. Ultimately, our solution not only drives growth but also fosters deeper connections between brands and their customers.

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

Jitsu is released as open-source software under the MIT license, offering support for various deployment methods, including Heroku, Docker, and Docker-Compose. Its intuitive interface simplifies configuration, making it accessible to users of all skill levels. A detailed list of supported destinations is available, encompassing data warehouses and external services utilizing APIs. Jitsu guarantees reliable data delivery; if a destination goes offline, the system holds the data in an internal persistent queue and ensures transmission resumes once the destination is back online. Furthermore, Jitsu enriches data through a geo resolution process, which determines the user's geographical details such as country, city, and zip code based on their IP address. For those interested in a managed solution, Jitsu Cloud offers a SaaS version of the platform, encompassing all the functionalities of the open-source edition and allowing up to 250,000 events per month without charge. This makes it an appealing choice for businesses in search of flexible and scalable data management solutions. Additionally, the combination of open-source and cloud options provides users with the freedom to choose the best deployment strategy that aligns with their specific needs.

HealthVerity Consent is an innovative cloud platform that helps organizations effectively manage and monitor consumer data-use permissions, ensuring compliance with privacy regulations both internally and with external partners. By centralizing the management of opt-in and opt-out preferences from a variety of interconnected systems, it acts as a key resource for tracking permissions. This platform not only alerts all relevant data source systems, whether they are internal or part of partner networks, about any changes in consent but also ensures that every stakeholder has access to the most accurate data, thereby simplifying compliance efforts. It adeptly consolidates individual consumer data permissions into a single, easily accessible location, which allows for seamless technology integration without interfering with existing systems and workflows. Additionally, it facilitates the creation of a shareable and permanent record of consent permissions alongside consumer data requests, which significantly boosts transparency and accountability. Furthermore, HealthVerity Consent empowers organizations to better navigate the intricacies of data privacy, ultimately enhancing their ability to manage consumer consent effectively. With this solution, organizations can focus on building trust with consumers while maintaining compliance effortlessly.

Unify your customer interactions across different platforms and channels to create a tailored experience at every touchpoint. By leveraging Raptor’s Merchandising Center, you can convert your recommendation modules into effective advertising spaces on your chosen channels. This method boosts the visibility of particular products, placing them strategically in front of customers to blend relevance with promotional efforts. Furthermore, you can provide instant personalized product suggestions that elevate the shopping encounter to a new level. Consequently, this tactic has the potential to increase basket sizes, enhance order values, improve revenue per visit, and significantly enrich the overall customer experience. Additionally, dispatching highly customized emails that include product recommendations specific to each customer can further deepen customer engagement and foster loyalty over time. This comprehensive approach not only meets customer needs but also positions your brand as a trusted partner in their shopping journey.

We develop cloud-based applications for prescriptive analytics powered by AI, specifically designed for businesses that prioritize customer engagement. Our focus is on harnessing artificial intelligence to revolutionize analytics, pushing beyond what conventional human analysis can offer. The impact of AI on contemporary business methodologies is both profound and transformative. By integrating your data with our sophisticated AI and prescriptive analytics tools, we can significantly alter your operational workflows and improve your customer relationships in ways that manual efforts simply cannot replicate. In an era where consumers desire not just products but also unforgettable experiences, thriving in the retail sector requires an understanding of each customer's unique needs. If you feel constrained in implementing certain marketing strategies, considering a Customer Data Platform (CDP) could greatly enhance your approach. Furthermore, this strategy can reveal fresh insights into your clientele, paving the way for more tailored and effective marketing campaigns. Adopting such innovative solutions positions your business to not only meet but exceed customer expectations.

Releva distinguishes itself as a top-tier customer data platform specifically designed for both B2B and B2C eCommerce sectors. It seamlessly combines a powerful engine for forecasting product demand and cash flow with a sophisticated system for positioning and recommendations that is optimized for omnichannel settings, enabling businesses to achieve growth rates that exceed double year-on-year. In an era where consumers are more discerning about the collection and use of their personal data, Releva embraces a data-driven approach that not only automates growth but also enhances revenue streams. By empowering customers to share their data only with brands they trust, companies can create unique and personalized experiences as well as product offerings across various channels. The platform allows for the storage and analysis of eCommerce customer data driven by events, which facilitates the anticipation of consumer intent and the delivery of customized product suggestions that appeal to site visitors. Central to its functionality, artificial intelligence enhances industry-leading personalization and recommendations throughout every phase of the customer journey, resulting in a fluid and engaging experience. Consequently, organizations can cultivate stronger relationships with their clientele while fully leveraging the possibilities that their data presents. Additionally, this innovative approach not only promotes customer loyalty but also positions brands as leaders in their respective markets.

Trunomi distinguishes itself as the leading Data Privacy platform for enterprises that require more than just a basic compliance tool. Organizations favor our cutting-edge technology for its ability to ensure privacy compliance while uniquely delivering comprehensive solutions without the necessity of accessing, copying, or storing any personally identifiable information (PII) handled by your business. Instead, Trunomi exclusively utilizes metadata to provide effortless Privacy Services, promoting swift and secure implementation that reflects a genuine Privacy-by-Design philosophy. You can automate required actions for datasets once defined timeframes pass, based on the rules you establish. Moreover, our platform facilitates the synchronization of personal data records across multiple databases and systems, integrating them into a single cohesive record. With Trunomi, you can visualize data movement across various systems, partners, and international boundaries, while accurately tracking where it is stored. This capability allows you to gain insights into the ultimate destinations of source data within your organization, as well as its points of replication and transfer. Additionally, such transparency empowers businesses to uphold control over their data privacy, fostering increased trust with customers and stakeholders. Ultimately, Trunomi serves as a vital partner in navigating the complexities of modern data privacy challenges.

EPICA has effectively migrated its prediction platform to Microsoft's Azure through a strategic partnership, granting clients and suppliers secure and immediate access to EPICA's robust data science resources. Companies are utilizing the EPICA Platform in conjunction with Sophia® AI to maintain a competitive edge in the marketplace. Our integration process is designed to seamlessly align with your current technological systems, ensuring minimal disruption. By identifying trends, businesses can accurately anticipate their customers' future buying patterns. You can discover the chances of individual shoppers making a purchase or even tailor your audience to assess their likelihood of engaging with certain products. This customized strategy not only enhances customer interactions but also rewards them for sharing their data. Deliver a cohesive and captivating experience across your physical retail space and digital marketing efforts. The foundation for such accurate predictions is rooted in the extensive quality and quantity of data that powers the AI engine's learning framework, which consistently refines its predictive accuracy. Leveraging these insights allows businesses to build deeper connections with their clientele, ultimately driving long-term loyalty and satisfaction. By prioritizing data-driven strategies, organizations can adapt more swiftly to changing consumer behaviors and preferences.

In the contemporary market landscape, building partnerships between retailers and brands to boost customer value is crucial. Companies within grocery, drug, and specialty sectors can prosper alongside their brand collaborators by implementing solutions that focus on omnichannel personalization, retail media, and the monetization of data. The platform facilitates self-service customer analytics and targeted outreach, leveraging automated data science to enhance engagement. With marketing interactions powered by AI, businesses can effectively connect with customers on a personalized level across multiple channels. Additionally, this platform fosters seamless opportunities for brand collaboration, enabling the monetization of data and media assets for mutual benefit. By utilizing AI, NIQ Activate's retail media solution allows retailers to elevate their profit margins through the efficient establishment of their retail media networks, supported by comprehensive data management and automated activation processes. Moreover, NIQ Activate empowers both retailers and brands to proactively identify risks and seize promotional opportunities, optimizing their offers and advertisements. The advanced predictive audience-building capabilities of NIQ Activate enable businesses to create hyper-targeted advertisements that resonate with customer preferences while aligning with brand goals, ensuring a more impactful marketing strategy. This strategic alignment ultimately cultivates a vibrant retail ecosystem where collaborative efforts can truly thrive, enhancing overall market competitiveness.

Motivate your customers to voluntarily provide their information in return for customized offers that align closely with their true preferences, financial situations, and buying patterns. This tactic is effective not just for drawing in new clients but also for enhancing the involvement of your existing ones. By introducing sustainability incentives, you can further cultivate customer loyalty and retention. Moreover, gathering crucial data insights will allow you to craft personalized experiences and utilize AI more efficiently. This strategy has the potential to create new income opportunities while enhancing your skills in cross-selling and upselling. Additionally, it acts as a safeguard against competitors vying for your market share. Our "innovation as a service" framework optimizes your resources, delivering performance marketing that is entirely based on spending behaviors and data-informed audience insights. We implement sophisticated encryption and security measures to ensure a fully managed platform for you, eliminating the need for any technical setup on your part. Our operations are rooted in core values of kindness, expertise, integrity, dependability, and mutual respect, allowing your customers to reclaim control over their data through a comprehensive opt-in process that requires their explicit consent. This approach not only builds trust but also lays the groundwork for a robust and mutually advantageous relationship, encouraging a culture of transparency and collaboration. Ultimately, by prioritizing customer engagement and data stewardship, you position your brand as a leader in ethical business practices.

Perx Technologies, headquartered in Singapore, is at the forefront of developing a Lifestyle Marketing SaaS Platform aimed at transforming the way large enterprises and digital-native companies engage with their customers, shifting from mere transactional interactions to nurturing deeper, more meaningful relationships in the current digital environment. This cutting-edge platform enables businesses to effectively guide and motivate customer behaviors, making the process of incentivizing these actions through personalized rewards incredibly efficient. Companies are keen to create mobile-first revenue opportunities by evolving into two-sided marketplaces. With the Perx Lifestyle Marketing Platform, businesses can not only enhance customer engagement but also establish a commerce marketplace in less than 30 days, allowing them to emerge as significant players in the mobile-first advertising tech space. Catering to a wide array of prominent regional and international brands, this platform empowers organizations of various sizes to leverage customer interactions by designing tailored, captivating, and revenue-generating digital experiences that appeal to millions of consumers globally. As businesses navigate the complexities of the swiftly changing digital economy, the necessity and relevance of such innovative platforms are set to increase exponentially. Ultimately, this evolution signifies a crucial shift in how brands connect with and understand their customers in a digital-first world.

Mininglamp's Customer Data Platform (CDP) consolidates consumer data from diverse marketing, sales, and service channels, allowing companies to significantly improve their overall customer interactions. This comprehensive, integrated solution promotes seamless access to data, governance, modeling, and services, empowering organizations to identify and connect with customers across different devices and platforms using Super IDs. In doing so, it enhances the journey towards exceptional customer experiences across marketing, sales, and service sectors while promoting effective centralized customer oversight and streamlined operational processes. Furthermore, the platform boasts an extensive data aggregation center that acts as a governance focal point, providing scalable solutions that maintain high performance and reliability for enterprises. With years of in-depth analysis and partnerships with top clients, the platform develops marketing data models informed by industry knowledge. It also adeptly manages a wide variety of business scenarios, capitalizing on its rich interdisciplinary expertise in data management and application. This adaptability ensures that Mininglamp's CDP continues to be an indispensable resource for businesses aiming to refine their customer engagement and enhance operational productivity, ultimately leading to a more impactful market presence.

You can trust BSI to protect your company's most crucial asset: customer data. Utilizing BSI CDP provides you with an in-depth insight into your leads and customers. By eliminating data silos, you can consolidate and centralize information from various platforms. This creates a strong foundation for personalized omnichannel marketing strategies. An efficiently organized database is vital for successful digital transformation initiatives. It is essential to integrate, unify, and store vast amounts of data from different sources in an orderly fashion. BSI CDP captures real-time data from numerous sources, enhances that information, and enables access to other systems via a unique key, made possible by its interfaces and standard connectors. Experience the advantages of effective cloud-based data management, which combines high performance with an affordable price. Alternatively, you may opt to oversee everything within your own data center, granting you the flexibility to select the best approach for your organization. This flexibility guarantees that your data management solutions are perfectly tailored to meet your specific business requirements, allowing for greater efficiency and effectiveness in your operations.

Elevate customer satisfaction by implementing full transparency through infrastructure-as-code solutions. Blotout's SDK empowers organizations with familiar analytics and remarketing tools while maintaining the highest standards of user privacy. Engineered to adhere to GDPR, CCPA, and COPPA from the ground up, this SDK utilizes on-device, distributed edge computing to perform analytics, messaging, and remarketing without sacrificing personal data, device identifiers, or IP addresses. Gain deep customer insights by measuring, attributing, optimizing, and activating customer data comprehensively. Unique in its ability to integrate the entire customer lifecycle, it unifies event data from both online and offline channels. Building a trustworthy relationship with data ensures customer loyalty and compliance with GDPR and other global privacy laws, ultimately bolstering your brand’s reputation and fostering a loyal user base. By prioritizing transparency and privacy, businesses can create a more engaged and satisfied customer experience.

ODAIA's MAPTUAL provides an in-depth examination of the entire customer journey by leveraging sophisticated analytical technologies, artificial intelligence, and machine learning, thereby equipping pharmaceutical commercial teams with real-time predictive insights. This innovative approach enables precise targeting, improves resource allocation, and promotes commercial adaptability, all within a single software as a service (SaaS) framework that integrates effortlessly with pre-existing purchased data. Serving as a comprehensive customer insights platform, MAPTUAL combines data from various internal and external sources to offer a complete perspective. By employing unique and proprietary algorithms, it delivers instant predictive insights for sales and marketing teams, allowing them to optimize resource utilization and create personalized customer interactions. Additionally, it facilitates the refinement of customer targeting by considering market dynamics and real-time modifications, ensuring that healthcare professionals receive the most relevant messages through optimal channels for an exceptional customer journey. Ultimately, MAPTUAL empowers teams to measure and refine their strategies continuously, fostering deeper engagement through hyper-personalization at its core, which drives improved outcomes in the competitive pharmaceutical landscape.

Presenting an all-encompassing Customer Data Platform (CDP) that systematically gathers and qualifies data to provide a complete 360º perspective of your clientele. Our solution seamlessly connects with your data sources to fill our Data Lake, which is further refined in our Data Hub, allowing for the creation of user-friendly dashboards and analytical frameworks that improve client interactions. This entire process is efficiently bundled within a single Zoox solution, equipped with ELT features and more than 150 native integrations. You can kickstart a data pipeline in mere minutes, guaranteeing that your data remains trustworthy and up-to-date. Our platform utilizes the Data Build Tool (DBT) for effortless data transformation while also enabling you to enhance your insights by integrating your data with market intelligence, tapping into over 200 variables, and examining company inventories. Moreover, our system allows for connections with partner APIs, facilitating even more profound insights. Utilize our pre-built analytics templates that span a range of topics from retail performance to risk evaluation, and if you require a specific template, we will customize it for you and incorporate it into your data pipeline with ease. This comprehensive strategy not only simplifies your data management processes but also equips you with the ability to make well-informed decisions driven by precise analytics, ultimately leading to improved business outcomes. With such a robust platform at your disposal, you can expect to foster stronger customer relationships and drive growth more effectively.

From the outset, foresee future value with Retina, a cutting-edge customer intelligence platform that provides accurate insights into customer lifetime value (CLV) at the early stages of customer acquisition. This tool facilitates real-time marketing budget optimization, bolsters predictable repeat revenue, and enhances brand equity through the most trustworthy CLV metrics available. By harmonizing customer acquisition efforts with CLV, companies can refine their targeting strategies, elevate ad relevance, improve conversion rates, and cultivate customer loyalty. It enables the formation of lookalike audiences that focus on the traits of your most valuable customers, prioritizing behavioral patterns rather than just demographics. By pinpointing critical attributes that link to conversion potential, Retina uncovers the product features that motivate desirable customer behaviors. In addition, it aids in crafting customer journeys aimed at maximizing lifetime value and promotes strategic adjustments to enhance the profitability of your customer base. Through the analysis of a sample of your customer data, Retina can produce personalized CLV calculations for qualified clients even before any purchases are made, ensuring that businesses can make informed decisions right from the beginning. Ultimately, this methodology empowers organizations to adopt data-driven marketing strategies, fostering enduring growth and success while adapting to market changes. Moreover, the insights generated can help businesses identify emerging trends that align with customer preferences, enabling proactive adjustments that further enhance engagement and satisfaction.

Nominow, a customer data platform with roots in the Netherlands, gathers touchpoint data from all operational sources within your business. It systematically refines and consolidates customer profiles into a unified data repository, which is essential for any marketing campaign, event, or customer interaction you plan to undertake. Given that every business has its own customized marketing technology stack, each deployment of Nominow is unique. We partner with your team to assess the current situation, contextual elements, and strategic objectives for which Nominow will be implemented. This process includes a comprehensive review of customer data sources, applications, the IT environment, and specific needs. The configuration of your Nominow system is tailored to fit your individual circumstances and requirements. Our primary goal is to enable you to effectively manage your customer data, ensuring that you can access genuinely actionable insights whenever needed. Generally, the implementation process for Nominow takes between 6 to 8 weeks, facilitating a quick integration into your existing operations. This timeframe allows your organization to promptly harness the complete power of its customer data, paving the way for enhanced decision-making and customer engagement strategies. By adopting Nominow, you position yourself to stay ahead in a competitive landscape.

NBCUniversal One Platform™ delivers exceptional content that not only captivates audiences but also influences cultural trends and builds loyal fan communities worldwide. Through our diverse and engaging storytelling, we reach nearly 700 million adults each month*, giving our advertising partners the chance to associate with premier content and connect with their target demographic across various devices. This broad audience engagement not only boosts brand awareness but also strengthens relationships with consumers, paving the way for meaningful interactions. Additionally, our platform provides valuable insights that help advertisers optimize their strategies for maximum impact.

Organizations can enhance their governance and trust in both customer and product data by leveraging IBM Master Data Management (MDM) on Cloud, which offers multiple deployment models. This strategy not only accelerates workflows and simplifies scalability but also leads to significant cost savings. With a fully managed solution, companies can engage in rapid experimentation and innovation without the complexities of managing infrastructure or administrative tasks. The approach reduces the initial costs of new initiatives, providing affordable entry points and subscription options that help to minimize risks. As a result of faster provisioning and deployment of Master Data Management, businesses are able to focus more on creating innovative solutions. Moreover, IBM MDM on Cloud guarantees high availability and an improved user experience due to its well-optimized infrastructure. Built on the dependable IBM Spectrum® Protect technology, its customizable hardware and software framework allows seamless migration of all or parts of MDM workloads to the cloud. This adaptability not only supports businesses in remaining competitive but also enables them to leverage data effectively in an increasingly data-centric world. Therefore, investing in such advanced solutions positions organizations to succeed in the evolving landscape of data management.

To efficiently oversee your inventory along with customer and order details, a real-time dashboard that is easy to use and accessible from both sales counters and mobile devices is essential. Tools designed for this purpose not only assist in making recommendations for cross-selling and upselling but also optimize inventory management processes and task coordination, while providing flexible fulfillment options such as curbside pickup, in-store retrieval, and delivery from the store, in addition to managing returns across multiple channels. The IBM Sterling Store Engagement platform equips your staff with the means to offer seamless omnichannel services that encompass fulfillment, inventory management, task oversight, and customer assistance. By enhancing the shopping experience through personalized recommendations, you can stimulate customers to make extra purchases. Moreover, acquiring accurate data on inventory locations and streamlining the picking, packing, and shipping or collection processes is crucial. You also have the ability to monitor and manage employee tasks effectively, allowing for a smooth in-store purchasing and checkout experience that reduces customer wait times. This all-encompassing strategy not only improves operational effectiveness but also leads to a marked increase in customer satisfaction, creating a win-win situation for both the business and its clientele. Ultimately, investing in these systems can transform the retail experience into one that is both efficient and enjoyable for customers.

Qinship equips Salesforce users to effectively manage their customer data, enabling the rapid creation of highly focused audience segments. By leveraging a unified platform, companies can enhance their revenue while reducing advertising expenses. This advanced marketing solution for e-commerce empowers B2C businesses to gain deep insights into their clientele and cultivate brand loyalty. With its robust, scalable, and cloud-based framework, Qinship allows e-commerce enterprises to precisely identify, segment, and analyze customers in real-time, which significantly boosts customer lifetime value and commitment. Marketers utilizing Qinship can connect with their audiences in a more pertinent way, attain clear attribution for their marketing investments, and present a customized experience to both existing customers and prospects. This all-encompassing strategy not only simplifies marketing operations but also promotes enduring growth for organizations. Moreover, the ability to adapt quickly to changing market dynamics further enhances the effectiveness of marketing campaigns.