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What is Boomerang?

Boomerang is a cutting-edge AI-driven platform designed to enhance revenue by leveraging existing customer relationships. It identifies your most valuable customer advocates and monitors key events such as job changes, successful onboarding processes, and contract renewals, automatically reaching out to these supporters to arrange meetings or provide warm introductions to potential clients. The platform offers a variety of features, including tracking of contacts and accounts, pinpointing meeting contacts, managing champion referrals, generating automatic organizational charts, and maintaining high-quality CRM data. Boomerang integrates effortlessly with numerous CRMs and sales tools to ensure data security and integrity. In comparison to its competitors, Boomerang outperforms Usergems by 10–20% in pipeline conversion rates and generates six times more opportunities than LinkedIn Sales Navigator, while also tracking job shifts 85% faster than ZoomInfo. Users have reported impressive results, with some able to secure meetings within just 30 minutes of use, significantly expanding their pipelines and demonstrating the platform's capacity to drive business success. This remarkable efficiency not only fortifies customer relationships but also propels overall sales performance to new heights, indicating its vital role in modern sales strategies. Moreover, the ability to quickly adapt to shifting market conditions further solidifies Boomerang's status as a leader in the industry.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Slack
Adobe Marketo Engage
Gainsight
Gmail
Gong
Google Calendar
Lightcast
Pipedrive
Rocketlane
SafetyChain
Salesforce
Salesloft
Snowflake

Integrations Supported

Slack
Google Workspace
Microsoft 365
Okta
Reduct
Shift
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Boomerang

Date Founded

2023

Company Location

United States

Company Website

www.getboomerang.ai/

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

AI Sales Tools

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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